Tablet News Reader
Tablets and news are a perfect match: Google and Yahoo are going to add more reader apps; http://eicker.at/TabletNewsReader
Updates from October, 2011 Toggle Comment Threads | Keyboard Shortcuts
Gerrit Eicker
Google Maps Charge
Google adds a limit on free Google Maps API: over 25,000 daily and you’re charged; http://eicker.at/GoogleMapsCharge
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Gerrit Eicker
Google: “When the Maps API Terms of Service were updated in April of this year we announced that usage limits would be introduced to the Maps API starting on October 1st. With October upon us, I’d like to provide an update on how these limits are being introduced, and the impact it will have on your Maps API sites. The usage limits that now apply to Maps API sites are documented in the Maps API FAQ. However no site exceeding these limits will stop working immediately. We understand that developers need time to evaluate their usage, determine if they are affected, and respond if necessary. There are three options available for sites that are exceeding the limits: Reduce your usage to below the limits, Opt-in to paying for your excess usage at the rates given in the FAQ, Purchase a Maps API Premier license – To assist in evaluating whether your site is exceeding the usage limits we will shortly be adding the Maps API to the Google APIs Console. Once available you will be able to track your usage in the APIs Console by providing an APIs Console key when you load the Maps API. … We understand that the introduction of these limits may be concerning. However with the continued growth in adoption of the Maps API we need to secure its long term future by ensuring that even when used by the highest volume for-profit sites, the service remains viable. By introducing these limits we are ensuring that Google can continue to offer the Maps API for free to the vast majority of developers for many years to come.”
Google: “What usage limits apply to the Maps API? Web sites and applications using each of the Maps API may at no cost generate: up to 25,000 map loads per day for each API, up to 2,500 map loads per day that have been modified using the Styled Maps feature…”
Google: “How much will excess map loads purchased online cost? Applications generating map load volumes below the usage limits can use the Maps API at no cost providing the application meets the requirements of the Google Maps API Terms of Service. Excess map loads over the usage limits are priced as follows [for 1,000 excess map loads]: JS Maps API v3: $4, JS Maps API v3 styled maps: $4/$8, Static Maps API: $4, Static Maps API styled maps: $4/$8, Street View Image API: $4, JS Maps API v2: $10 – Excess map loads will not be offered online for the Maps API for Flash. Sites using the Maps API for Flash and exceeding the usage limits should migrate to the JS Maps API v3, or purchase a Maps API Premier license.”
Guardian: “Nothing free lasts forever; and it’s damn hard to make money putting ads on maps. That seems to be the conclusion to draw from Google’s decision to put limits on its Google Maps API. … 25,000 isn’t that many calls. – Although won’t immediately be cutting off those whose applications exceed the call rate, it’s clear that the easy days are over. And of course it also raises the question of whether Google has found that it’s too hard to monetise maps, or that the API calls are bypassing the best ways it has of monetising them. … Obviously, Google, as a business, is free to charge as and how it wants. But it will be interesting to see if this changes how developers approach the use of the maps APIs.”
Wired: “Bad news, map hackers; the Google Maps free ride may be coming to and end. … The bad news is that once your app or website exceeds those limits you’ll be forking out $4 for every 1,000 people that hit your site (or view a map in your mobile app). Alternately, developers can cough up $10,000+ for a Google Maps API Premier licence, which, in addition to the unlimited access offers more advanced geocoding tools, tech support, and control over any advertising shown. … In other words, Google appears to be interested mainly in collecting fees from sites with consistently heavy traffic rather than experiments that see a one-time traffic spike. It doesn’t protect against every potentially expensive use case, but it should make map mashup fans breathe a little easier. – Developers worried about the potential costs of the Google Maps API can always use OpenStreetMap, which is free and, in many parts of the world, much more detailed than Google Maps. Of course, OpenStreetMap lacks some Google Maps features, most notably an equivalent to Street View.”
AT: “Google’s approach to enforcement will likely not be very aggressive. According to the FAQ, sites that hit the rate limit and aren’t configured to pay overage fees will not immediately be cut off. This suggests that sites with an occasional traffic spike aren’t the intended target-Google is mainly looking to collect cash from sites with a consistently heavy load.”
PW: “Unfortunately, the price for styled maps could impact many more developers. Perhaps Google is charging for what it knows is a unique feature amongst its competitors. The feature is also likely extremely computation-intensive, which means it costs Google quite a bit more to provide that service.“
Gerrit Eicker
Google: “Understanding how the Maps API usage limits affect your sites – We recognise that sites may occasionally experience spikes in traffic that cause them to exceed the daily usage limits for a short period of time. For example, a media site that uses a map to illustrate a breaking news story, or a map-based data visualization that goes viral across social networks, may start to generate higher traffic volumes. In order to accommodate such bursts in popularity, we will only enforce the usage limits on sites that exceed them for 90 consecutive days. Once that criteria is met, the limits will be enforced on the site from that point onwards, and all subsequent excess usage will cause the site to incur charges. – Please be aware that Maps API applications developed by non-profit organisations, applications deemed by Google to be in the public interest, and applications based in countries where we do not support Google Checkout transactions or offer Maps API Premier are exempt from these usage limits. We will publish a process by which sites can apply for an exemption on the basis of the above criteria prior to enforcement of the limits commencing. Non-profit organizations are also encouraged to apply for a Google Earth Outreach grant, which provides all the additional benefits of a full Maps API Premier license. … To help you measure your site’s Maps API usage, we have now added the Maps API to the Google APIs Console.“
Gerrit Eicker
Google Plus + Google Apps
Google Plus is now available with Google Apps, adds sharing history with Google+ Ripples; http://eicker.at/GoogleAppsPlus
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Gerrit Eicker
Google: “Google Apps fans, today we’re ready to add you to our circles. Google+ makes sharing on the web more like sharing in the real world, and now Google+ is available to people who use Google Apps at college, at work or at home. – Starting now you can manually turn on Google+ for your organization. Once Google+ is turned on, your users will just need to sign up at google.com/+ to get started. For customers who use Google Apps for Business or the free version of Google Apps and who have chosen to automatically enable new services, Google+ will automatically become available to all of your users over the next several days. … Hangouts with extras, which combines multi-person video chat with screen sharing and collaboration in Google Docs, lets you work together on projects even when your team can’t be in the same room. … Many students and teachers have sent us their ideas about how they can use Google+ to teach, learn, work, and play. These are a few Google Apps for Education universities from around the world that are bringing Google+ to their campuses today… For those of you who’ve already started using Google+ with a personal Google Account and would prefer to use your Google Apps account, we’re building a migration tool to help you move over. … It took more technical work than we expected to bring Google+ to Google Apps, and we thank you for your patience.”
RWW: “The day has finally come. Google Plus is now available for Google Apps customers. Apps administrators can now manually turn on Google Plus for their organizations. The welcome change will roll out in the ‘next several days.’ … Google Apps users have been crying out for Plus access since the beginning. These are the customers who actually pay Google to use its Web services for their organizations, and yet the Apps versions of Google’s tools routinely lag behind the free versions. … But ever since the public launch, Plus has had this killer feature with no clear user base: Google Docs in Hangouts. It’s an ideal way to collaborate on a project. But how often do casual friends collaborate on projects? Google Plus has had an obvious institutional use case for over a month. Now, at last, Google Apps users in college or the office can use these tools to get things done.”
VB: “While enabling Google+ for Google Apps customers is certainly a big move for the company, eventually Google plans to bring Google+ functionality to all of its various services (Gmail, search, shopping, etc.).”
TNW: “Using Google+ for Google Apps? Your admin has access to all of your data – If you’re a user of Google+ with a corporate or education Google Apps account, your administrator can access and modify your Google+ account and its postings. This information is pointed out in a Google help center topic related to the new feature: ‘Because you’re signing up for Google+ with your corporate email address, your Google Apps administrator retains the right to access your Google+ data and modify or delete it at any time.’ … The fact that an administrator has access to your accounts under Google Apps is nothing new, but this is the first time that Google has had a social network among its Apps offerings, so the privacy implications are a bit more severe.”
Google: “Whether it’s breaking news or beautiful photos, you just don’t want to miss anything. With this in mind, we’re launching ‘What’s Hot’ on Google+, a new place to visit for interesting and unexpected content… Google+ Ripples: watch how posts get shared – There’s something deeply satisfying about sharing on Google+, then watching the activity unfold. Comments pour in, notifications light up, friends share with friends [who share with their friends], and in no time at all there’s an entire community around your post. … Google+ Creative Kit: have more fun with your photos – Now you can add that vintage feel to your vacation photos. Or sharpen those snapshots from the family barbeque. Or add some text for added personality. With the Creative Kit, all you need is an idea…”
TC: “Google+ Resurrects Playback Feature From Wave, Renames It ‘Ripples’ – Last August, Google asked us all to say good-bye to Google Wave. Some said Wave was ahead of its time, some said that the platform had enough features to sink the Titanic. … And one of these features launched today on Google+ seems a throwback to one now-defunct feature of Google Wave, called ‘Playback’. … Yes, today, Google launched its new Google+ Ripples, which will let users ‘re-live’ the conversations, comments, and sharing that’s taken place over the history of their use of Google+. … In other words, Ripples is a ‘visualization tool for public shares and comments‘, which users can access by simply selecting the ‘View Ripples’ option in the drop down window to the right of the public post.”
TNW: “Google not only wants to show you what’s hot, but wants to show you how it got hot by showing you how a post was shared. The name also brings back memories of a previous Google product, ‘Wave’. … This is a pretty drastic upgrade for Google+, as until now, the only way to find posts that interested you was through its search function, or when your friends re-shared a post.”
VB: “Perhaps more interesting for the visually oriented is Google+ Ripples, a new way to watch how posts travel across the company’s set of social features and through various user’s circles. You can view the ‘ripples’ for any public post; this feature will show you all of that post’s activity. You can zoom in on specific events, check out top contributors and more.”
Gerrit Eicker
Google Transparency Report
How do governments affect access to information? Google’s Transparency Report 2011; http://eicker.at/GoogleTransparencyReport
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Gerrit Eicker
Google: “How do governments affect access to information on the Internet? To help shed some light on that very question, last year we launched an online, interactive Transparency Report. All too often, policy that affects how information flows on the Internet is created in the absence of empirical data. But by showing traffic patterns and disruptions to our services, and by sharing how many government requests for content removal and user data we receive from around the world, we hope to offer up some metrics to contribute to a public conversation about the laws that influence how people communicate online. – Today we’re updating the Government Requests tool with numbers for requests that we received from January to June 2011. For the first time, we’re not only disclosing the number of requests for user data, but we’re showing the number of users or accounts that are specified in those requests too. … We believe that providing this level of detail highlights the need to modernize laws like the Electronic Communications Privacy Act, which regulates government access to user information and was written 25 years ago – long before the average person had ever heard of email.”
Google: “Transparency is a core value at Google. As a company we feel it is our responsibility to ensure that we maximize transparency around the flow of information related to our tools and services. We believe that more information means more choice, more freedom and ultimately more power for the individual. – We’ve created Government Requests to show the number of government inquiries for information about users and requests to remove content from our services. We hope this step toward greater transparency will help in ongoing discussions about the appropriate scope and authority of government requests. – Our interactive Traffic graphs provide information about traffic to Google services around the world. Each graph shows historic traffic patterns for a geographic region and service. By illustrating outages, this tool visualizes disruptions in the free flow of information, whether it’s a government blocking information or a cable being cut. We hope this raw data will help facilitate studies about service outages and disruptions.”
GigaOM: “Any lingering fantasies of the web as a no-man’s land where content is free from the restraints of geographical boundaries probably should be put to rest. Google Tuesday morning released a treasure trove of data relating to content-takedown requests, and the numbers speak for themselves: requests are up worldwide and Google complies with the majority of them. … When it comes to requests for user data, all that Google and companies of its ilk really can do is ensure that requests are within the bounds of the law and notify users of requests for their data. But in the United States, at least, the laws regarding web-user data are still fairly lax and don’t require a search warrant in many instances. It’s yet another example of the web and the law not being anywhere near on the same page. – It’s easy to poke them for being too willing to bend to the wills of government officials and authorities, but web companies can’t flaunt the laws of the countries in which they want to operate, either. Otherwise, as separate Google data illustrates, the lights might go out on their services in those countries.”
RWW: “Google has updated its Government Requests tool with data from the first half of this year. For the first time, the report discloses the number of users or accounts specified, not just the number of requests. Google also made the raw data behind government requests available to the public. … Electronic communications have changed a bit since 1986. They form a ubiquitous, always-on fabric of our lives now. Fortunately, Google isn’t any happier with the status quo than privacy-aware users are. It’s among a number of major Web companies pushing for better laws. And Google and other data-mining companies take their roles in public policy seriously. Both Google and Facebook’s lobbying efforts broke records this year.”
TC: “Google Declines To Remove Police Brutality Videos, Still Complies With 63% Of Gov’t Takedown Requests – US Government requests for user data jumped, however: 5950 versus 4287 during the same period in 2010, asking for information on 11,057 users. 93% of these were complied with, ‘fully or partially.’ So while they’re making something of a stand on removing data, they don’t seem to have any trouble giving it out.”
Guardian: “Figures revealed for the first time show that the US demanded private information about more than 11,000 Google users between January and June this year, almost equal to the number of requests made by 25 other developed countries, including the UK and Russia. – Governments around the world requested private data about 25,440 people in the first half of this year, with 11,057 of those people in the US. – It is the first time Google has released details about how many of its users are targeted by authorities, as opposed to the number of requests made by countries.”
VB: “Notably, in the United States, Google refused to remove YouTube clips showing police brutality. In these cases in particular, we are seeing how relatively neutral platforms such as YouTube can have great social impact depending on the intentions of the person posting the content and the integrity of the content host in keeping that content online.”
Gerrit Eicker
Tablets and News
The tablet revolution: 11% of U.S. adults own a tablet, 53% get news on their tablet every day; http://eicker.at/TabletsNews
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Gerrit Eicker
PEJ: “The Tablet Revolution – How people use tablets and what it means for the future of news – Eighteen months after the introduction of the iPad, 11% of U.S. adults now own a tablet computer of some kind. About half (53%) get news on their tablet every day, and they read long articles as well as get headlines. But a majority says they would not be willing to pay for news content on these devices, according to the most detailed study to date of tablet users and how they interact with this new technology. … The survey also finds that three-in-ten tablet news users (defined for this study as the 77% of all tablet users who get news at least weekly) say they now spend more time getting news than they did before they had their tablet. Just 4% say they spend less time while two-thirds (65%) spend about the same amount of time. … Whether people will pay for content, though, still appears to be a challenge, even on the tablet. Just 14% of these tablet news users have paid directly for news content on their tablets. Another 23%, though, have a subscription to a print newspaper or magazine that they say includes digital access. … The study also finds that these early users turn to the internet as their main source for news much more frequently than the public overall, and they have a strong preference for reading and listening to news rather than watching it-again much more than the population overall. Fully 71% of tablet users prefer reading and listening versus 45% of all U.S. adults. … Among the other major findings: The revenue potential for news on the tablet may be limited. Brand is important on the tablet. Substitution is already occurring to large degrees. Incidental news reading is prevalent on the tablet. Those who rely mainly on apps for news, 21% of all tablet news users, represent a kind of power news consumer. Word of mouth is a key component of tablet news sharing. When it comes to ownership, many see the tablet computer as more of a household device to share than as a strictly personal one.”
- Who Tablet Users Are
- Tablet News Users Have Strong News Habits on their Devices
- More Positive than Negative Assessments Overall
- News is Valued but Willingness to Pay is Low
- Apps vs. Browsers
- The Power User
- The Influence of Brand
- Sources for News
- Who Pays for News on the Tablet
- The Social component – Still Emerging
- Book Reading – Popular both in Print and on the Tablet
RWW: “Interestingly enough, 40% of respondents said they used the Web browser to access to news, compared to 21% who exclusively used apps. Many bigger publishers have made developing native apps a priority, believing that they will be easier to monetize than browser-based content. Indeed, some publications have seen an increase in readership after launching HTML5 Web apps than native applications could deliver. – How the native vs. Web app debate will shake out for brands generally is yet to be determined. For the time being, those that can afford should probably invest in building both. According to Pew’s research, 31% of tablet owners use both native and Web apps to consume news.”
pC: “Either way, there is still the overall problem: only 14 percent of tablet users surveyed have paid for news on their tablets. Companies that combine app or online subscriptions with print subscriptions have been able to attract another 23 percent of tablet users to their products, but there is obviously a long way to go.”
VB: “When it comes specifically to news consumption, the results are a mixed bag for media outlets. Yes, tablet owners love consuming news and they gobble it up on the browser and news applications. But, much like the hordes of regular Internet users, tablet owners don’t want to pay for the news they consume on their iPads and Android tablets. A disappointing 14 percent of tablet owners surveyed have paid for news specifically for the tablet. Among those who haven’t already put money down, 21 percent said they would consider paying $5 a month for news while 10% said they would pay $10 a month for news on the tablet.“
Gerrit Eicker
Facebook Credits for Websites
Facebook Credits expand further: outreach to every website, going beyond Facebook Apps; http://eicker.at/FacebookCreditsWeb
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Gerrit Eicker
Facebook: “Facebook Credits for websites – We have begun working with a few developers to test the ability to offer Facebook Credits on websites, with the goal of helping them offer a more unified app experience to users beyond apps on Facebook. One early example is Collapse! Blast on Gamehouse.com. – At this time, we are focused on gathering early developer feedback. We will keep you posted as our tests continue. If you are interested in Facebook Credits for websites should we broaden the test, please sign up here.”
GigaOM: “Facebook isn’t a true PayPal competitor, but it’s taking some steps toward becoming an online payments provider outside of its Facebook properties. The social networking giant has begun testing the use of Facebook Credits on two games, Uno Boost and Collapse! Blast, both available on gaming portal GameHouse. … This could be a big springboard for Facebook to become a major payments player if it aggressively takes its Facebook Credits to other properties on the web. … I wouldn’t be surprised if Facebook is eyeing this market. Mobile payments is booming now and expected to become a $670 billion market by 2015. But it starts with small tests like the one with GameHouse. … Hulett said he believes though its early Facebook Credits could be a big driver of revenue for Facebook, similar to how PayPal has become the main engine of growth for eBay. That will still be ways off, but if Facebook plays its cards right and learns important lessons along the way, it might not be a stretch.”
IF: “Facebook’s virtual currency is currently the mandatory payment method for all Facebook games on the web, a payment option for Facebook apps, and became available as a payment option to mobile app developers last week. … If the test does indicate a demand for Credits as a payment option outside of Facebook.com, its unclear whether Facebook would require developers to use its virtual currency exclusively. It could simply make them an additional payment option, the way Credits currently work for Facebook.com apps as well as mobile apps and games. … More users maintaining a balance of Credits also makes Facebook a more lucrative platform for developers. … Facebook Credits for Websites could become a significant revenue source and powerful way to attract developers.”
ATD: “Facebook is now allowing its virtual currency to be used off of its social network, a feature that some game companies are finding valuable as they seek new ways to monetize their own sites. … GameHouse is one of the first to try using Credits off of the network, but there will likely be others following. – Earlier this month, Zynga announced Project Z, its own gaming platform, which will provide a seamless game experience between Facebook and its own Web site. Despite creating a separate game network, as we wrote at the time of the announcement, Facebook’s influence will be everywhere.”
ZDNet: “Facebook takes a 30 percent cut of all revenue earned through Facebook Credits, leaving developers with the remaining 70 percent. It’s not clear how much revenue the company makes from the virtual currency, but it appears to be a growing percentage of its overall revenue. It could be massive if Facebook Credits for websites takes off.“
Gerrit Eicker
Yahoo: Google vs. Microsoft?
Are Google and Microsoft participating in a Yahoo bidding? http://eicker.at/YahooGoogleMicrosoft
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Gerrit Eicker
NYT: “As a host of potential bidders circle Yahoo, several of Silicon Valley’s biggest companies are considering whether to jump into the fray themselves. – Microsoft and Google are both weighing whether to participate in the bidding. … [T]here’s one thing the technology giants have in common: Not one of them wants to actually buy or run Yahoo. – Instead, Microsoft and Google are considering lending financial support to private equity firms or others weighing a bid, according to people briefed on the matter. … With a deal, Google could eventually wrest Yahoo away from Microsoft when their partnership expires. … However, it is unclear whether a Google-Yahoo partnership would pass antitrust scrutiny. … Many of the potential suitors for Yahoo have contacted Alibaba‘s chairman and chief executive, Jack Ma, looking to gauge his interest in working with them, these people said. The agreement that governs Yahoo’s 40 percent stake in his company gives Mr. Ma what some analysts have said is a kingmaker role.”
WSJ: “Google Inc. has talked to at least two private-equity firms about potentially helping them finance a deal to buy Yahoo Inc.’s core business, according to a person familiar with the matter. – Google and prospective partners have held early-stage discussions but haven’t put together a formal proposal and Google may end up not pursuing a bid, this person said. It is unclear which private-equity firms Google has talked to.”
WSJ: “The discussions between Google and private-equity firms are the latest indications of growing deal activity around Yahoo. … Jack Ma, CEO of Alibaba Group Holding Ltd., the China-based Internet company in which Yahoo owns a roughly 40% stake, recently said he was interested in buying Yahoo, but it was unclear whether he has made a serious move to do so. … Google has long been the No. 1 player in Web search. But in the display-ad market, Google is a smaller – but growing – competitor. In the U.S., Facebook is expected to generate more than $2 billion in net revenue from display advertising this year, with Yahoo generating $1.6 billion and Google generating $1.1 billion, according to research firm eMarketer Inc.”
Guardian: “Google is already under regulatory scrutiny from governments around the world. … [A] Google bid would trigger regulatory interest. The US government threatened to challenge an earlier proposal by Google to place ads on Yahoo’s site, causing Google to abandon the effort in 2008. At the time Microsoft was making a $44.8bn bid for Yahoo which ultimately proved fruitless.”
TNW: “With Yahoo seemingly unable to find a solid place in today’s online landscape, a sell-off makes plenty of sense, although if Google were to be involved it would undoubtedly face close scrutiny from antitrust authorities – the FTC is already investigating the search giant in the US.”
Gerrit Eicker
Google Search and the Price of Privacy
Google goes SSL for its search; http://eicker.at/GoogleSSL – Sullivan: Puts A Price On Privacy; http://eicker.at/PriceOfPrivacy
Gerrit Eicker
Social Media Mobile
Social networking on-the-go: U.S. mobile social media audience grows 37% in the past year; http://eicker.at/SocialMediaMobile
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Gerrit Eicker
ComScore: “[R]eleased results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while on their mobile device. – ‘Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,’ said Mark Donovan, comScore senior vice president for mobile. ‘This behavior is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.‘ … In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 percent from the previous year. Nearly 40 million U.S. mobile users, more than half of the mobile social media audience, access these sites almost every day, demonstrating the importance of this activity to people’s daily routines. … 70 Percent of Mobile Social Networkers Posted a Status Update While on Their Mobile Device”
RWW: “While the mobile browser accounted for more visits, research shows that the social networking app audience has grown five times faster in the past year. While the mobile browsing social networking audience has grown 24% to 42.3 million users, the mobile social networking app audience shot up 126% to 42.3 million users in the past year. … People are increasingly checking social networks more from their mobile devices. More than half (52.9%) read posts from organizations/brands/events. One of three mobile social networkers snagged a coupon/offer/deal, and twenty-seven percent clicked on an ad while visiting a social networking site.”
SEL: “In the US roughly 40 million mobile users access social networks (broadly defined to include blogs) on their handsets on a daily basis, according to comScore. The large number of mobile-social users comes as no surprise. Facebook previously announced it had 350 million active mobile users globally. – Google also sees mobile as a strategic front for social networking growth. The new version of Android (‘Ice Cream Sandwich’) prominently features Google+.”
AF: “The consultancy found that 70 percent of those using Facebook on mobile devices – including smartphones and tablets – posted a status update from the gizmo on the go. – Facebook earlier this year disclosed that total mobile users worldwide exceeds 350 million. The U.S. portion of this at the end of August surpassed 57.3 million, according to comScore MobiLens.”
ZDNet: “So far, there’s already some solid footing for mobile advertisers to get involved here. Mobile users accessing social networks were found to be more likely to interact with brands on those sites than not, and 52.9 percent said they read posts from organizations/brands/events. Additionally, one in three in this group said they received some kind of coupon/offer/deal, with one in four clicking on an ad while conducting mobile social networking.“
Gerrit Eicker
Google SSL
Google is making search more secure: starts encrypting search (and referrals!) via SSL; http://eicker.at/GoogleSSL
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Gerrit Eicker
Google: “We’ve worked hard over the past few years to increase our services’ use of an encryption protocol called SSL, as well as encouraging the industry to adopt stronger security standards. For example, we made SSL the default setting in Gmail in January 2010 and introduced an encrypted search service located at https://encrypted.google.com four months later. Other prominent web companies have also added SSL support in recent months. – As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver. As a result, we’re enhancing our default search experience for signed-in users. Over the next few weeks, many of you will find yourselves redirected to https://www.google.com [note the extra 's'] when you’re signed in to your Google Account. This change encrypts your search queries and Google’s results page. … [W]ebsites you visit from our organic search listings will still know that you came from Google, but won’t receive information about each individual query. They can also receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools. … As we continue to add more support for SSL across our products and services, we hope to see similar action from other websites. That’s why our researchers publish information about SSL and provide advice to help facilitate broader use of the protocol.”
ATD: “Google said today it will soon use SSL encryption by default to improve security for signed-in search users, following SSL usage across the industry in Gmail, and on Twitter and Facebook. (You can see when a company is using SSL when a URL starts with ‘https.’) When SSL is used, Web site owners will get less information about what search terms visitors used to find them. Google said the move is a recognition of the increasingly customized and personalized nature of search.”
LM: “Now, if you were training at an SEO event like I was on the 17th and then was out of the office [and largely offline] on the 18th or if you live under a rock somewhere, you might not have heard Google’s official announcement that they will no longer be providing keyword data for organic search results if the user is signed into their Google account. – It’s not just Google Analytics that will be denied this data. … If you’re an SEO who uses the keywords report to prove the validity and efficacy of your work, you’re screaming and gnashing your teeth by this point. If you’re a causal analytics user, you may be asking the question ‘why do this?‘ … You can still see every single keyword that sent traffic through paid search, whether the user is signed in or not – just not organic search. Are users who click on paid search results less safe than users that click on organic results? … So far, since this change launched, LunaMetrics has seen 1% of our keywords clumped into (Not Provided.) A client with substantially larger organic search volume has already seen almost 2% of their organic keywords represented as Not Provided. We shall see how far-reaching these changes actually are in a few weeks when they’re rolled out completely.”
Gerrit Eicker 09:27 on 31. October 2011 Permalink |
ATD: “Memo to Flipboard, as well as Pulse, CNN’s Zite and AOL’s Editions: You might want to make some room in the already-crowded news and social reader space, because you’re about to get some bigfoot company. – Next Wednesday, according to sources close to the situation, Yahoo will finally officially unveil its offering, called Livestand. – And perhaps as early as next week or soon after, Google will also weigh in with its version of the genre – code-named Propeller – which also might be the product’s name. Another moniker under strong consideration: Currents. As I have previously reported, Google Propeller is an HTML5 reader for the Apple iPad and Android – essentially a souped-up version of similar apps such as Flipboard, AOL’s Editions, Zite (which was just bought by Time Warner’s CNN) and Pulse. … Yahoo and Google PR declined comment.”
RWW: “Livestand is Yahoo’s take on the personalized reading app for tablets, which ousted CEO Carol Bartz announced earlier this year. Sources tell AllThingsD that the app is expected to be released next week. It was originally slated to be launched on iOS and Android during the first half of 2011. … More than Flipboard and Zite, Livestand looks and feels like AOL’s Editions app for iPad. … It’s a natural extension of Yahoo’s efforts to become a company that specializes, among many other things, in digital content. … Also in the pipeline is a project from Google, code-named Propeller. Less is known about how that app will look and function, but it’s generally understood to be the search giant’s answer to Flipboard, which Google unsuccessfully tried to acquire. … Even with the cross-platform advantage and enormous development resources behind it, products of this nature from Google and Yahoo could simply fail to catch on. The iPad has been in existence for nearly two years and applications like Flipboard, Zite and Pulse have proven very popular among consumers. To compete, the big players will need to offer something truly unique to readers, publishers and advertisers alike.”
VB: “The tablet readers from two of the Internet’s largest technology companies has the potential to disrupt a landscape that has previously been dominated by small, nimble companies such as Flipboard and Pulse. Google previously tried to buy Flipboard, which was valued at more than $200 million in April, which is still chump change for the search giant.”
pC: “Companies like Flipboard, AOL, Zite, and Pulse have found a lot of interest in their apps, which organize Web content through custom filters or by hooking one’s social-media feeds into the app. But given how new tablets still are to the vast majority of the population, and how as a result usage habits have yet to really settle into any established pattern, there’s still a lot of opportunity for both big companies and small startups to attract users.”