Static Banner Advertising
Static banner ads make up nearly half (46%) of all the ads on news websites; http://eicker.at/NewsAdvertising
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Gerrit Eicker
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Gerrit Eicker
Banner Ads Volume
eMarketer predicts that banner ads will increase from $7.6 billion in 2011 to $11.7B by 2015; http://eicker.at/NewsAdvertising
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carlo
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Gerrit Eicker
Well, first of all any advertising interferes. But what I really can’t second is your opinion regarding contextual advertising: if done correctly (talking about quality targeting, not quantity spamming!) you still see very high CTRs and following conversions. – With a share of 24% of all online advertising, classic banners still come second – and still grow in overall volume. In my opinion this has several, pretty simple reasons: 1. the production of banners is fast and easily done compared to rich media ads etc. 2. Being produced fast they can be iterated fast as well to get good CTRs and conversions. 3. Banners still “make an impression” compared to pure text links (SEM etc.). Branding works and still needs lots of impressions – besides all other methods of course.
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Gerrit Eicker
Banners: 24% of Total Ads Revenue
Banners make up the 2nd largest percentage of ads online: 24% of total online ads revenue; http://eicker.at/NewsAdvertising
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Gerrit Eicker
News Sites Offers for Advertisers
Banners, classifieds, video, rich media are the 4 kinds of ads news sites offer advertisers; http://eicker.at/NewsAdvertising
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Gerrit Eicker
News Sites: Own Discount Programs
News sites with own discount programs tend to rely on these ads more than 10% in total; http://eicker.at/NewsAdvertising
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Gerrit Eicker
Discount and Coupon Advertising
73% of news sites carry discount/coupon ads: only on 23% they make up more than 10% of all; http://eicker.at/NewsAdvertising
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Gerrit Eicker
News Sites and Targeting
Only a few news sites exhibits high levels of targeting, be it behavioral or contextual; http://eicker.at/NewsAdvertising
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Gerrit Eicker
News Sites and the Financial Industry
The 2nd biggest category of ads on news sites (18%): the financial industry; http://eicker.at/NewsAdvertising
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Gerrit Eicker
Newspaper Industry: Print Ad Revenues
The newspaper industry still relies on its print products for the majority of its ad revenues; http://eicker.at/NewsAdvertising
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Gerrit Eicker
Magazine Sites and In-house Ads
Magazine sites run the largest percentage of in-house ads: 50% vs. 10% in printed versions; http://eicker.at/NewsAdvertising
Banner ads, according to the latest research from couponmarketing, are the least effective media. Even if they are placed in the right context, they often negatively interfere with the target’s online behavior which is quite unique in response. The liquidity of surfing meets the concrete slab of invasive, unsexy ads. It’s an offline culture crammed into a digital one. It can’t work properly, unless reinvented from scratch. I’m thus surprised to read about such increase. May be new mkt strategies will be deployed in the future, with richer media and really interactive banners whcih go beyond the click me stage.