Facebook News Feed: Relevance?
Facebook redesigns its news feed for more relevance: resistance is futile; http://eicker.at/FacebookNewsFeedRelevance
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Gerrit Eicker
Facebook Subscribe Button
Facebook joins Twitter, Google Plus: allows non-reciprocal connections, aka following; http://eicker.at/FacebookSubscribeButton
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Gerrit Eicker
Facebook: “In the next few days, you’ll start seeing this [Subscribe] button on friends’ and others’ profiles. You can use it to: Choose what you see from people in News Feed – Hear from people, even if you’re not friends – Let people hear from you, even if you’re not friends”
AF: “This option seems geared toward making sure there are still public status updates going up – now that the Facebook has made the privacy controls more visible to the average user, these settings ought to increase in usage. … To encourage the use of the new feature, Facebook suggesting people for you to subscribe to, based on your friends’ activity. These prompts show up in the right-hand column of the homepage. You can click on the upper right-hand corner of these suggestions and they will disappear, plus subsequent prompts will take a different direction.”
IF: “These new options will add user preference to Facebook’s EdgeRank algorithm for determining what’s relevant to surface in the news feed. Users will no longer have to suffer the annoying stories about high scores or new items earned by their little brother in social games. Another example Gleit cited was that if a user has an acquaintance who is a great photographer, they can select to just see their photo updates, not status updates about their daily lives. – Users will no longer have to use multiple services in order to handle different relationships such as those based on real-life friendship, interests, or acquaintanceship. Twitter may have already built up a graph of 100 million people based on connections, but Facebook could bring the knowledge accessible through assymetrical following to the mainstream while improving the quality of the news feed.”
GigaOM: “Should Twitter be afraid of Facebook’s subscribe feature? – It’s not just that Twitter is an asymmetric network. Facebook is much more of a full-fledged social network in ways that Twitter is not; its focus is on connecting you with your social graph so you can share thoughts, photos, games and so on. Obviously, it’s also an information platform, and it seems clear network wants to boost that aspect of its business, but I think most users still see it as a place they go to get information and/or news primarily from their friends. … But if Facebook seems to have a lock (at least for now) on the status of leading social network for connecting with family and friends, Twitter seems to have become the defaultinformation network for getting real-time news from a wide variety of sources, whether they are friends or not.”
RWW: “Does Facebook’s Subscribe Button Betray What the Company Was Built On? – Facebook evolved around the notion of ‘balanced following.’ You couldn’t be friends with me unless I was a friend to you. At the start, Facebook held tight to that rule. As time went on, that started to evolve and erode where you could see updates of people you had sent a request to even if they had not yet responded. Later, Facebook instituted sharing options where ‘friends of friends’ and such could see your posts if you so chose. … The subscribe button changes that.”
Gerrit Eicker
CommBack
Der Commentarist wieder online: Wir haben mit den deutschen Verlagshäusern intensiv verhandelt; http://eicker.at/CommBack
Gerrit Eicker
Diaspora Summary
IEEE: The making of Diaspora. Four young coders are planting the seeds for the post-Facebook future; http://eicker.at/DiasporaSummary
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Gerrit Eicker
Wikipedia: “Diaspora (stylized DIASPORA*) is a free personal web server that implements a distributed social networking service, providing a decentralized alternative to social network services like Facebook. The project is currently under development by Dan Grippi, Maxwell Salzberg, Raphael Sofaer, and Ilya Zhitomirskiy, students at New York University’s Courant Institute of Mathematical Sciences. The group received donations in excess of $200,000 via Kickstarter. A consumer alpha version was released on November 23, 2010. … Diaspora works by letting users set up their own server (or ‘pod’) to host content; pods can then interact to share status updates, photographs, and other social data. It allows its users to host their data with a traditional web host, a cloud based host, an ISP, or a friend. The framework, which is being built on Ruby on Rails, is free software and can be experimented with by external developers.”
IEEE: “Journalists and bloggers have called Diaspora ‘the Facebook killer,’ ‘the Facebook rival,’ ‘the anti-Facebook,’ ‘Facebook’s challenger,’ and ‘another Facebook wannabe.’ … The guys, however, don’t see themselves as competition. … They’re taking a stab at reengineering the way online socializing works by building an entire network of networks from the ground up. They hope that in the process they will help promote standards that other social sites … will use to bridge their services. … Choice, interoperability, and the chance to invent your own networking experience are what federated networks such the Diaspora pods are all about. … They don’t like that Facebook owns the data they share through the site and can mine or sell it to advertisers at will. … Above all, they don’t like that most ordinary people and many Web engineers have come to believe that seven-year-old Facebook represents the be-all and end-all of everything online socializing will ever be. … ‘The problem with Diaspora right now is it’s not designed to work with other providers out of the box,’ says Ben Zhao, a network security expert at the University of California, Santa Barbara [listen to an interview with Zhao].”
Diaspora Wiki: “Diaspora needs you! – Diaspora is an open source project, which means all our code and documentation is available for free to anyone online. It also means that, while there is a core team working on the project full time, it only thrives because we have a wonderful set of volunteer collaborators who help out in their free time. – Some of these volunteers are developers and help with the code, which is the ‘traditional’ way to help out an open source project, and is awesome. But many are not developers, and their contributions are awesome too. … Come talk to us. The best ways to get in touch in realtime are our Convore group, or IRC. Tell us what you’re interested in working on – code, tutorials, feature ideas, mockups, running a pod, helping with the wiki, other – and we can help you figure out how to get going.”
Gerrit Eicker
Google Plus vs. Twitter?
Scoble: Google Plus has made Twitter boring; http://eicker.at/2h vs. Siegler: Twitter is not Google Plus; http://eicker.at/2i
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Gerrit Eicker
Scoble: “For the past few days I’ve been hanging out in Jackson Hole with a bunch of geeks and one thing I’ve noticed over and over is how boring Twitter has gotten when compared to Google+. Why has Twitter turned boring? I’ve found several areas: 1. First experience. 2. Pictures and videos. 3. Control over content distribution. 4. No API, no auto pushing of content. 5. Signals are visible from who you excited and pissed off. 6. Auto flowing webpage. So, let’s take each of these areas on, and talk about what Twitter could do to make users excited again.”
Siegler: “Put more bluntly: if Twitter is batshit crazy enough to implement even half of the things that Scoble lays out, they will effectively kill their own product. … Twitter is not Google+. Nor does it need to be. If they tried to make it into Google+ on the fly, the millions of current users would rightfully throw a shit-fit. I have a feeling that Scoble would too. … The truth is that Twitter almost did kill itself a few years ago also due to scaling issues. But for whatever reason, none of their competitors were able to capitalize and Twitter emerged, stronger. … Twitter’s core concept is the extension of simple, short messages throughout the past many decades. The postcard begat the SMS message begat the IM status message begat Twitter. Sometimes the simplest ideas resonate because of the very fact that they are simple.”
Winer: “Scoble, my longtime friend, and someone whose chutzpah I admire, says that Google-Plus is making Twitter boring. – Yes, I agree – and that’s a good thing. – He says Twitter should evolve to be more like Google, but I disagree. … It isn’t until a technology becomes boring that it becomes truly useful. Because it’s the things people do with tech that are interesting. … Twitter has been interesting for far too long. What they should want now is to be used as an almost invisible, taken-for-granted but indispensible piece of the workings of the Internet. Permanent link to this item in the archive. – It’s way past time for it to be the precocious upstart. It’s used for all kinds of mission-critical communication. Reliability would be a better measure of its success over interestingness.“
Gerrit Eicker
Facebook Editions
Forbes: Facebook is getting into the news business with Facebook Editions, app versions of news outlets; http://eicker.at/FacebookEditions
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Gerrit Eicker
Forbes: “Facebook is thinking less and less about how to grow that number and more about how to get current users to live more of their lives within its virtual walls. One answer it has come up with: asking a select number of news outlets to produce ‘Facebook editions’ – basically, app versions of themselves that can be read and consumed right there on Facebook. – About a dozen news outlets are currently participating, including CNN, the Washington Post and The Daily, according to sources familiar with the project. The first Facebook editions are expected to arrive later this year, perhaps in September. … Now that Facebook is known to be at work on a parallel initiative, however, it could change the dynamic for publishers, who may find playing one against the other gives them leverage they lacked until now.”
VB: “For years, news organizations have been using Twitter more than Facebook to get their messages out and publicize breaking news. So it makes sense that Facebook would be interested in building customized news applications and improving relationships with major news outlets. Back in April, Facebook even expressed a desire to have better relationships with journalists.”
IF: “Facebook itself has recently been on a campaign to increase its presence in the media ecosystem, which we assume this latest effort is a part of. In the past year it has hired social media marketers to help it develop and promote best practices for journalists, provided training events for media, and published guides and studies showing how to use Facebook features (especially Pages) for maximum value. Media companies, including the BBC and Warner Brothers and various musicians, have also been testing selling media content using its virtual currency, Credits – efforts that have been primarily independent, although presumably encouraged by Facebook. … The speculation around possible Credits and ads revenue here are reflections of Facebook’s oft-stated goal of being the main way that people find and share information that matters with people they care about. Without any additional revenue streams, simply getting a stronger two-way flow of content-driven traffic can help it create more value for users, and make more money from its existing ad inventory.“
Gerrit Eicker
Google Plus Stream
The Google Plus Stream needs fixes: it’s like Twitter without clients or Facebook without EdgeRank; http://eicker.at/GooglePlusStream
Gerrit Eicker
Google Plus Differences
How the Google Plus services, Circles, Sparks, Hangouts, Huddle, differentiate from Facebook/Twitter; http://eicker.at/GooglePlusDifferences
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Gerrit Eicker
Google Plus Circles makes the biggest difference between Google Plus and Facebook: Google Plus Circles bases on Twitter’s paradigm of non-reciprocal following, with the option to establish a closer relation like Facebook’s reciprocal friending. Additional, ‘circling’ is a must: while Facebook Friends Lists and Twitter Lists are optional, following/friending on Google Plus requires to move users to at least one circle.
Evangelos: “I have read many of the initial reactions to Google+ and most of them compare it to Facebook… Unlike Facebook, you can add someone without their permission. This is pretty much like following someone on Twitter – their public posts appear in your stream. But unless they ‘follow you back’, your updates don’t get into their stream. As soon as they add you, too, the Twitter-like following feature becomes a Facebook-like friendship relation with mutual posts in streams, depending on which circles you are in. This is a) a great way of getting a network going early on (and have a lively stream from the very beginning) and b) combines Twitter-like publishing with Facebook like media and commenting. I keep thinking this might turn out to be more dangerous to Twitter than it is to Facebook. … Now that I understood their adding mechanics, I see why there is no initial Fanpage product: It is not necessary.”
The Google Plus Stream reflects this main differentiator:
VB: “There are numerous comparisons between Google’s new Google+ social offering and Facebook, but most of them miss the mark. Google knows the social train has left the station and there is a very slim chance of catching up with Facebook’s 750 million active users. However, Twitter’s position as a broadcast platform for 21 million active publishers is a much more achievable goal for Google to reach. … When posting on Google+, it forces users to select specific social circles they are posting to, which includes ‘everyone’ as an option that mimics a Twitter-style broadcast. If not for the lawsuits and FTC settlement about Google Buzz automatically broadcasting posts, it is likely that Google+’s default setting would be public posts. … While Facebook is not sweating about Google+, the threat to Twitter is significant. Google has the opportunity to displace Twitter if it gets publishers and celebrities to encourage Google+ follows on their websites as well as pushing posts to the legions of Google users while they are in Search, Gmail and YouTube.”
But the Google Plus Stream is one of the main cons of Google Plus, too: it’s noisy! There’s a strong need to add an option to mute users or even better: +Circles. And there’s a strong need to add better ranking algorithms. Believe it or not: Facebook seems to be far ahead of Google in this place!
Mashable: “Google+ is designed to minimize noise in the stream through the use of circles, but it’s still too noisy for most users. The big issue is that posts are pushed to the top whenever there’s a new comment, something that most users think is unnecessary. There are also still issues with collapsing posts with long comment threads. … Google+ needs to stop bumping posts to the top of the stream anytime there’s a comment, and this change needs to be implemented as soon as possible. There needs to be a way to see ‘top stories’ from your stream. Yes, it’s a Facebook feature, but it’s a really good Facebook feature.”
That’s all? No more differentiators? No, not yet. Sure, there’s Hangouts – currently a Skype-clone. And Google Plus can be found on (nearly) all Google properties on the Web. But more conceptual differences? Obviously we’ll have to wait.
Gerrit Eicker
Google Plus Huddle
Huddle adds group messaging to Google Plus, turning different conversations into one group chat; http://eicker.at/GooglePlusHuddle
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Gerrit Eicker
Google: “Coordinating with friends and family in real-time is really hard in real life. After all, everyone’s on different schedules, in different places, and plans can change at any moment. Phone calls and text messages can work in a pinch, but they’re not quite right for getting the gang together. So Google+ includes Huddle, a group messaging experience that lets everyone inside the circle know what’s going on, right this second.”
Google+: “Texting is great, but not when you’re trying to get six different people to decide on a movie. Huddle takes care of it by turning all those different conversations into one simple group chat, so that everyone gets on the same page long before thumbs get sore.”
Outsource House: “Group messaging is cool and was made prolific by Blackberry. Now that Blackberry is going downhill really fast, where are we going to get our group messaging from? Well if Google has anything to to say about it, then it will be Google plus Huddle. I even like saying it. “We will Huddle.” Rather than… “We will BBM”. This, if done well good take market share from BBM, whatsapp, Skype, and all the other players in this arena. This will also allow people who have never liked Blackberry (like me) to be able to have a conversation with all my friends no matter what phone they might have.”
Gerrit Eicker
Google Plus Sparks
Strike up a conversation, about pretty much anything: Google Plus Sparks an online sharing engine; http://eicker.at/GooglePlusSparks
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Gerrit Eicker
Google: “Healthy obsessions inspire sharing, and we’ve all got one (or two, or three…). Maybe it’s muscle cars, or comic books, or fashion, but the attraction is always the same: it comes up in conversation, we immediately jump in, and we share back and forth with other fans. Often for hours. The trick is getting things started, and getting over that initial hump. Fortunately, the web is the ultimate icebreaker. – The web, of course, is filled with great content—from timely articles to vibrant photos to funny videos. And great content can lead to great conversations. We noticed, however, that it’s still too hard to find and share the things we care about – not without lots of work, and lots of noise. So, we built an online sharing engine called Sparks. – Thanks to Google’s web expertise, Sparks delivers a feed of highly contagious content from across the Internet. On any topic you want, in over 40 languages. Simply add your interests, and you’ll always have something to watch, read and share – with just the right circle of friends.”
GigaOM: “Sparks … is a new feature that allows you to create topics of interest and use them as source of information and then share it with various different groups. For instance, I could share results of Top Gear with my ‘petrol head’ friends. These ‘interest’ or ‘topic’ packs offer a lot of content and not surprisingly YouTube videos. Circles, Hangout and Huddle are about personal sharing and personal communications. Sparks on the other hand is devoid of that connection and stands out as a sore thumb. … Google needs this social effort to work – it needs to get a lot of people using the service to create an identity platform that can rival Facebook Connect. It needs the people to improve its search offering. Of course, the Google’s biggest challenge is to convince people to sign-up for yet another social platform, especially since more and more people are hooked into Facebook (750 million) and Twitter. I don’t feel quite compelled to switch from Facebook or Twitter to Google, just as I don’t feel too compelled to switch to Bing from Google for Search. – I can easily see services such as Hangout and Huddle get traction, but will that be enough to get traction with hundreds of millions of people?“
Gerrit Eicker 08:14 on 22. September 2011 Permalink |
Facebook: “Starting today, it will be easier to keep up with the people in your life no matter how frequently or infrequently you’re on Facebook. … Now, News Feed will act more like your own personal newspaper. You won’t have to worry about missing important stuff. All your news will be in a single stream with the most interesting stories featured at the top. If you haven’t visited Facebook for a while, the first things you’ll see are top photos and statuses posted while you’ve been away. They’re marked with an easy-to-spot blue corner. … Ticker shows you the same stuff you were already seeing on Facebook, but it brings your conversations to life by displaying updates instantaneously.”
Guardian: “‘Lame,’ snarks Brandi Genest Weeks on the Facebook blog. ‘Quite frankly I don’t want Facebook deciding who is most important in my life. I want my news feed to just go chronologically and if I want to hide posts from someone, I will. Stop changing. You’re becoming MySpace and I left there for a reason.’ – Ouch. And 845 people ‘Liked’ Brandi’s comment. Almost 500 disgrunted Facebook users concurred with Fiona Robinson, who blasted: “NOOOO! I STILL want ‘most recent’ at the top like it used to be, so we have the OPTION of seeing what has been posted most recently instead of what Facebook deems a ‘top story’. This is total garbage. … Once the ticker is populated with my friends’ Spotify tunes, Vevo videos or Wall Street Journal stories, then I’m interested. How about you?”
RWW: “Whenever Facebook launches a major re-design, there is a user outcry. Partly that’s because Facebook is known for its clumsy and confusing design, partly it’s because people are resistant to change. This time round though, the main issue is that Facebook is trying to be something it is not: a newspaper. … Don’t get me wrong, I applaud many of the changes that Facebook has recently made and is about to make. … Lists for friends, media sharing, filtering information that you see on your homepage through the Subscribe button. All of those are features that enhance Facebook’s core purpose: to be asocial network. And just as importantly, all of those features are directly controlled by the user. Not by Facebook’s software.”
GigaOM: “The repeated use of the term ‘newspaper’ makes it obvious that Facebook wants this new feature to be about more than just seeing updates from your friend’s birthday party – and it could become especially interesting when combined with another new Facebook feature: the launch of the ‘Subscribe’ service, which allows users to follow and get updates from people or sources they are not friends with, in much the same way that Twitter does. Facebook has been promoting that feature as a way to stay connected to what celebrities and journalists are doing, and it seems likely that many of those items could wind up on the top of your ‘personal newspaper‘ thanks to the news feed changes.”
GigaOM: “The new updates show that Facebook is still in the midst of the ‘launching season’ CEO Mark Zuckerberg first discussed in June, when it announced a new video chat feature with Skype. With the company’s f8 developer conference coming up this Thursday, something tells me that Facebook still has a few more big announcements up its sleeve.”
AF: “Lest any of us mistake the redesigned news feed and official ticker launch as Facebook giving away the goods before the f8 developers conference this week, Schact said that the company has plenty of other things to announce at the annual event on Thursday. – Of course, users of Facebook will likely grumble about the changed formatting and then decide they like this layout when the next one comes through – that happens every time the site revamps its layouts.”