Twitter Timely Tweets
Twitter starts adding Promoted Tweets advertising to users‘ timelines with Timely Tweets; http://eicker.at/TwitterTimelyTweets
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Gerrit Eicker
Google Navigation Bar
The new Google Navigation Bar will make Google Plus a success: a tiny red square against the big blue; http://eicker.at/GoogleNavigationBar
Gerrit Eicker
Attention Economy
Scientists validate Dunbar’s number in Twitter conversations; http://eicker.at/AttentionEconomy (via @paisleybeebe)
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Gerrit Eicker
Goncalves, Perra, Vespignani: “Modern society’s increasing dependency on online tools for both work and recreation opens up unique opportunities for the study of social interactions. A large survey of online exchanges or conversations on Twitter, collected across six months involving 1.7 million individuals is presented here. We test the theoretical cognitive limit on the number of stable social relationships known as Dunbar’s number. We find that users can entertain a maximum of 100-200 stable relationships in support for Dunbar’s prediction. The ‘economy of attention’ is limited in the online world by cognitive and biological constraints as predicted by Dunbar’s theory. Inspired by this empirical evidence we propose a simple dynamical mechanism, based on finite priority queuing and time resources, that reproduces the observed social behavior. … Social networks have changed they way we use to communicate. It is now easy to be connected with a huge number of other individuals. In this paper we show that social networks did not change human social capabilities. We analyze a large dataset of Twitter conversations collected across six months involving millions of individuals to test the theoretical cognitive limit on the number of stable social relationships known as Dunbar’s number. We found that even in the online world cognitive and biological constraints holds as predicted by Dunbar’s theory limiting users social activities. We propose a simple model for users’ behavior that includes finite priority queuing and time resources that reproduces the observed social behavior. This simple model offers a basic explanation of a seemingly complex phenomena observed in the empirical patterns on Twitter data and offers support to Dunbar’s hypothesis of a biological limit to the number of relationships.”
Brooks: “If the thing that makes it real is your capacity to have a theory of mind relationship with a certain number of people, I can still imagine that social media would increase people’s capacities. … If [social media tools] succeed they will slowly break Dunbar’s number. … I would expect that Twitter would have a small number of people with a huge number of connections, but they’re not listening to that many people, they’re just talking to that many people.”
Gerrit Eicker
The Audience is Listening. Online.
Every media sector is losing audience now except online; http://eicker.at/NewsMedia2011
Gerrit Eicker
Friends
Social network sites do not increase offline social network size or relations; http://eicker.at/Friends (via @gedankenstuecke)
Gerrit Eicker
Passive Experience
GlobalWebIndex: Open web turns to packaged internet, passive experience to rise; http://eicker.at/PassiveExperience (via @rww)
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Gerrit Eicker
GlobalWebIndex: “Social media has reached mass maturity. Today it’s no longer about massive growth but a shift of already active social consumers to ‘real-time’ technologies, such as status updates or tweets. The old view of text-based social media, defined by blogs and forums, is being surpassed, moving the impact of social media, from creating content and publishing to sharing other people’s content and ‘live’ opinions about real-world events. In short ‘real-time’ is re-orientating consumer from creator to distributor and moving the focus to traditional media and professional content. – The open browser-based web is losing out to packaged internet platforms such as mobile apps, internet connected TVs, tablets, e-readers, pc apps, gaming and video platforms. These packaged platforms are re-engineering the internet and destroying the notion of the internet being a singular entity. Crucially for the entertainment revolution, they provide professional media with the means to create sustainable internet business models, something the economics of the browser-based web totally failed to enable. – Professional ‘traditional style’ content is now a core part of the consumer online experience. Internet platforms, for hundreds of millions of consumers, are increasingly the entertainment platform of choice. This is due to continual growth of professional content in video sites (legal and illegal), the rise of ‘real-time’, and the growth of packaged platforms.”
RWW: “The report states that in the new era of social entertainment, traditional media holds the power – a change from the ‘web 2.0′ era, when the user ruled. The report argues that this will lead to a return to passive experiences by consumers. … ‘Professionals are back in the driving seat when it comes to content,’ states the report. This, it says, will lead to the Internet eventually becoming the primary mass entertainment and content delivery platform. – While that is undoubtedly true, it’s difficult to see how the author comes to this conclusion: ‘We as consumers are going back to traditional needs and demands and seeking a more passive experience.’ – The report explains that social entertainment is far more about content sharing, than creation. It goes on to suggest that this ‘light nature of interaction’ is moving the consumer back to the passive state they were in before the Internet came along. Further, that services like Facebook and Twitter turn consumers into ‘distributors.’“
Gerrit Eicker
Time: “The dream of Web 2.0 may be over. If a new report on internet usage is to be believed, social media has turned the internet into more of a passive experience again. … The change, the report suggests, is that social media is more about content sharing than content creation, turning users into passive consumers – or, worse, distributors – of others’ work. … Instead of a shift back towards professional/audience mode, this feels more like a blip as the landscape gets used to its new tools than anything else to me, but what do you think?”
Gerrit Eicker
Nothing for 2 Minutes
Will you fail? Doing nothing for 2 minutes is quite exhausting these days; http://eicker.at/Nothing (via @rivva)
Gerrit Eicker
Social Internet
Pew (PDF): The internet is now deeply embedded in group and organizational life in America; http://eicker.at/SocialInternet
Gerrit Eicker
WikiLeaks: Pros and Cons II.
Shirky: Wikileaks should not be able to operate as a law unto itself [but] we need to keep [it] alive today; http://eicker.at/WL
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Gerrit Eicker
Shirky: “Like a lot of people, I am conflicted about Wikileaks. – Citizens of a functioning democracy must be able to know what the state is saying and doing in our name, to engage in what Pierre Rosanvallon calls ‘counter-democracy’, the democracy of citizens distrusting rather than legitimizing the actions of the state. Wikileaks plainly improves those abilities. – On the other hand, human systems can’t stand pure transparency. For negotiation to work, people’s stated positions have to change, but change is seen, almost universally, as weakness. People trying to come to consensus must be able to privately voice opinions they would publicly abjure, and may later abandon. … In the US, however, the government has a ‘heavy burden’, in the words of the Supreme Court, for engaging in prior restraint of even secret documents, an established principle since New York Times Co. vs. The United States, when the Times published the Pentagon Papers. If we want a different answer for Wikileaks, we need a different legal framework first. … Over the long haul, we will need new checks and balances for newly increased transparency – Wikileaks shouldn’t be able to operate as a law unto itself anymore than the US should be able to. In the short haul, though, Wikileaks is our Amsterdam. Whatever restrictions we eventually end up enacting, we need to keep Wikileaks alive today, while we work through the process democracies always go through to react to change. If it’s OK for a democracy to just decide to run someone off the internet for doing something they wouldn’t prosecute a newspaper for doing, the idea of an internet that further democratizes the public sphere will have taken a mortal blow.”
Gillmor: “Of course, the New York Times, Washington Post and many other news organizations in the U.S. and other nations have published classified information themselves in the past – many, many times – without any help from WikiLeaks. Bob Woodward has practically made a career of publishing leaked information. By the same logic that the censors and their media acolytes are using against WikiLeaks, those organizations and lots of others could and should be subject to censorship as well. … Media organizations with even half a clue need to recognize what is at stake at this point. It’s more than immediate self-interest, namely their own ability to do their jobs. … Like Clay Shirky, I’m deeply ambivalent about some of what WikiLeaks does, and what this affair portends. Governments need to keep some secrets, and laws matter. So does the First Amendment, and right now it’s under an attack that could shred it.”
Sauter/Zittrain: “Everything You Need to Know About Wikileaks – Who is responsible for redacting the documents? What actions did Wikileaks take to ensure that individuals were not put in danger by publication of the documents? – According to the Associated Press and statements released by Wikileaks and Julian Assange, Wikileaks is currently relying on the expertise of the five news organizations to redact the cables as they are released, and it is following their redactions as it releases the documents on its website. (This cannot be verified without examining the original documents, which we have not done – nor are we linking to them here.) According to the BBC, Julian Assange approached the U.S. State Department for guidance on redacting the documents prior to their release. One can imagine the State Department’s dilemma there: assist and risk legitimating the enterprise; don’t assist and risk poor redaction. In a public letter, Harold Koh, legal adviser to the Department of State, declined to assist the organization and demanded the return of the documents.”
Madrigal: “How to Think About WikiLeaks – In the days since WikiLeaks began releasing a small percentage of its cache of 250,000 cables sent by State Department officials, many people have tried to think through the event’s implications for politics, media, and national security. – Writers pulling at the knot of press freedom, liberty, nationalism, secrecy and security that sits at the center of the debate have produced dozens of fantastic pieces. We’re collecting the very best here. This page will be updated often. New links will be floated near the top of this list.“
Gerrit Eicker
Global Media Consumption
AdAge: 10 trends that are shaping global media consumption; http://eicker.at/GobalMediaConsumption
Gerrit Eicker 09:22 on 30. July 2011 Permalink |
Twitter: “[W]e’re introducing a way to ensure that the most important Tweets from the organizations you follow reach you directly, by placing them at or near the top of your timeline. These Promoted Tweets will scroll through the timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once. Promoted Tweets can also be easily dismissed from your timeline with a single click. – We’ll be rolling out and testing this new offering over the next several weeks with a select group of partners… From the start, our philosophy around advertising has been simple: We put our users first and strive to create products that enrich the Twitter experience for every Twitter user.”
RWW: “How do you leverage an attention economy in a newsfeed world? If you’re a brand on Twitter, you can now pay to give your Tweets privileged placement in the streams of your followers. … I expect it will work well. Will the company ever start serving up ads from branded accounts it believes you are likely to be interested in (and who pay for it)? Maybe. The relationship between promoted Tweets in search, in the stream and promoted accounts will be interesting to watch. … The future is here, it’s being Tweeted and now there’s pre-roll. Keep it under 140 characters and I find it hard to object. It looks like a very smart system to me.”
VB: “For in-stream promoted tweets, only users who follow the account that sends the promoted tweet will see the ad, and the ads can be hidden from the stream on a one-by-one basis. … Putting these tweets out of chronological order is a bit of a departure from how the Twitter timeline has always worked, and it’s likely to cause some rancor among the service’s users. … ‘We’re seeing incredible engagement numbers – between 3 percent and 5 percent on average for Promoted Tweets… We’ve seen some as high as 52 percent,‘ said [Twitter spokesperson Carolyn] Penner… Twitter defines engagement as a clickthrough, but it also counts retweets, replies and favorites in its engagement numbers – meaning that part of the ROI includes one-on-one conversations with fans of the brand.”
TNW: “This is obviously a nice improvement for advertisers on Twitter as it greatly increases the chances that a user is going to see a Promoted Tweet if it’s surfaced. If a user follows a couple hundred people, they’re likely to miss a single Tweet unless they’re checking the service constantly. This way the ad can be delivered when the user is actually on the service.”
TC: “[T]his is clearly Twitter biggest move into the money-making waters yet. Will it work? We’ll see, but it’s clearly the next logical step for the Promoted Products. After months of perfecting them in search and on the sidebar, now they’ll be put to the real test. We should see quickly if users begin to unfollow brands as a result, or if the engagement rates go through the roof. If it’s the former, it’s back to the drawing board (again) for Twitter. If it’s the latter, it could be time to think of Twitter as a serious business.”
Forrester: “The bottom line: it’s ok to use paid media in your social marketing efforts but it’s best to start by dipping your toe. The risk isn’t in cost (most of these ads are performance based), it’s in alienating your customers. Take a similar approach the social networks are taking: focus on your organic efforts and the user experience first, then try out paid media to accelerate your efforts.”