Inhaltsstrategie*
Die Inhaltsstrategie umfasst die gezielte Planung, Produktion, Verbreitung, Steuerung aller Inhalte; http://Inhaltsstrategie.de
Die Inhaltsstrategie umfasst die gezielte Planung, Produktion, Verbreitung, Steuerung aller Inhalte; http://Inhaltsstrategie.de
Facebook Like gets sharing granularity: hypersharing becomes (scarily) automatic; http://eicker.at/FacebookLikeButtons
Forbes: “Facebook released a broad new set of social features Thursday that makes it easier for people to share a wide range of information about themselves. The new changes could boost the quantity of sharing and change the quality of information that people push through the social network. … [P]eople can now automatically share what music they’re listening to, what television or movies they’re watching, what news they’re reading and even what food they’re eating or what exercise they’re doing. It’s ‘frictionless’ to share in Mark Zuckerberg’s words. … The upshot of this is that Facebook is going way beyond enabling people to simply share their interests, to enabling people to share virtually anything they’re doing both online and offline. … The connection between sharing and actual purchases is one that Facebook is careful about, particularly after Beacon. But with all the sharing about products that people will inevitably do through the new changes, more traffic will be driven to companies’ sites where people can make purchases.”
AF: “Facebook’s annual f8 developer conference promised a lot of things today, but one cool subset of them takes the most popular interaction on the site and spins off variations. – We’re talking about the like button here. – Today, we click like when really a more specific action is involved but the thumbs-up is only option that exists. – So, get ready for buttons that could include: Want, Buy, Own, Listen to, Read, Eat, Watch, Work out… the open graph will also make people’s news feeds more customized than ever, requiring a more complex algorithm than the one that currently determines what people see on their home pages.- The algorithm that Facebook today calls EdgeRank becomes GraphEdge tomorrow.”
Mashable: “You can’t deny the success of Facebook’s Like button. Its popularity quickly skyrocketed; it took less than a month for the button to appear on more than 100,000 websites. Now it is a standard method for endorsing something on the social web. – But that’s exactly the problem – the Like button is an endorsement. … Facebook’s bet is that more people will click a button that says they’ve ‘Listened’ to a song or ‘Watched’ a video, rather than simply liking it. … It’s Facebook’s partners that will take this capability and turn it into applications that populate Facebook and their websites with these Gestures, though. That’s Facebook’s plan – to become the social layer on which the web is built. … The new Open Graph will change Facebook drastically.”
Forrester: “If there’s one thing Facebook is not afraid of, it’s change. … Facebook is laying claim to your life. Through its new Timeline feature that recaps in one fell swoop everything you’ve ever posted and lets you feature the highlights, along with its new apps that let you discover and share real-time experiences like watching movies and listening to music, Facebook is changing the social networking game. Of course you could argue that it was already acting as the online identity for many people, but this takes it to a whole new level.”
TC: “Unlike the Like button which gives you a way to explicitly share individual pieces of content, this Read plug-in (and presumably, Watch, Listen, etc, plugins) would allow third-parties to add a single button to their site to enable some of the automatic actions Facebook unveiled today. … To be clear, this button will be totally opt-in for users. And the button will also have ‘pause’ and ‘undo’ capabilities if a user decides they actually don’t want to share their activity automatically, Taylor said. – And the regular old Like button will continue to exist for users who still want to share specific pieces of content to Facebook.”
RWW: “While the focus of today’s Facebook announcements was the newTimeline profile, the Read, Watch, Listen media sharing apps have generated a lot of interest too. These so-called ‘social apps‘ haven’t been widely launched yet, but you can get a sense of what they will do by adding a couple of brand new newspaper social apps to your Facebook profile: The Guardian’s app and one from Washington Post. – Be forewarned though, with these apps you’re automatically sending anything you read into your Facebook news feed. No ‘read’ button. No clicking a ‘like’ or ‘recommend’ button. As soon as you click through to an article you are deemed to have ‘read’ it and all of your Facebook friends and subscribers will hear about it. That could potentially cause you embarrassment and it will certainly add greatly to the noise of your Facebook experience.”
Winer: “Facebook is scaring me – Yesterday I wrote that Twitter should be scared of Facebook. Today it’s worse. I, as a mere user of Facebook, am seriously scared of them. … This time, however, they’re doing something that I think is really scary, and virus-like. The kind of behavior deserves a bad name, like phishing, or spam, or cyber-stalking. … Now, I’m not technically naive. I understood before that the Like buttons were extensions of Facebook. They were surely keeping track of all the places I went. … People joke that privacy is over, but I don’t think they imagined that the disclosures would be so proactive. They are seeking out information to report about you. That’s different from showing people a picture that you posted yourself. If this were the government we’d be talking about the Fourth Amendment. … One more thing. Facebook doesn’t have a web browser, yet, but Google does. It may not be possible to opt-out of Google’s identity system and all the information gathering it does, if you’re a Chrome user. – PS: There’s a Hacker News thread on this piece. It’s safe to click on that link (as far as I know).“
Will Facebook F8 fully embrace multimedia? Read. Watch. Listen. Coming soon; http://eicker.at/FacebookReadWatchListen
ATD: “Facebook will unveil its next massive initiative to socialize the Web at its f8 developer conferenceon Thursday. A key focus of this year’s annual event has been well reported: Content. – And that’s the way the social networking giant will play it at the confab, using the basic phrasing, ‘Read. Watch. Listen.‘ … Many of the implicit and explicit content sharing tools at f8 will have a precedent in those Facebook has built for gaming, according to sources familiar with Facebook’s plans. For instance, look for a live-updating sidebar of friends’ content consumption activity, just as the site offers for games, and separate from the news feed wall.”
TC: “The cat is out of the bag that Facebook is going to launchsomething big at its developer conference f8 this week. We’ve heard about the social music services that could be debuting in a few days, but as the New York Times conveyed this past weekend, Facebook is planning for ways to surface personal content better. And we’ve heard from a source that Facebook will introduce new buttons on the wall that will begin introducing some granularity to the ‘Like’ concept. We’re told these new buttons are ‘Read,’ ‘Listened,’ ‘Watched.’ The network will also soon launch new social commerce buttons like ‘Want‘ following the introductions of the aforementioned buttons.”
RWW: “According to reports, Facebook’s f8 developer conference this coming Thursday will have the motto ‘Read. Watch. Listen.‘ Other than reminding me of a certain tech blog’s name, this motto excites me because of the promise it holds that Facebook will fully embrace multimedia. But that has some major implications, which will affect many in the Web ecosystem. In this post we highlight 3 of the biggest potential implications. … Given my recent posts about the battle between Facebook and Google Plus, the ‘Read, Watch, Listen’ services look set to one-up Google Plus. Although who better to implement their own ‘Watch’ button than the owners of YouTube? Also Google has its own services that cover reading and listening – Google Books, Google Reader, Google Music and others – so they have a great opportunity to integrate all of those into Google Plus.”
RWW: “Facebook’s recent release strategy provides a good road map. Since the release of Google Plus, almost all of Facebook’s new features have been to counter Google’s push into its territory. Those are just reactionary moves, blips in the road. Content is going to be heavily featured at f8 and the true ground shaking updates will be announced this week. … The ‘Read‘ portion of Facebook’s announcement is perhaps the most mysterious. Yet, it has themost precedent in what Facebook has rolled out in previous years and may be tied closely with the platform’s social graph. … Facebook is already one of the top destinations for video on the Web. Most of that is shared content from the likes of YouTube, Vimeo and local news. This is going to be rolled out even further and it will likely to two-pronged – content sharing from outside of Facebook and consumption from within. … While we do not know the specific details of the ‘Listen’ products, we have clues. The primary indicators are MOG, Rdio and Spotify, all of which have been tied to Facebook over the summer. ‘Facebook Music‘ will likely be a conglomeration with MOG, Rdio and Spotify that will allow users to use Facebook as an iTunes-like streaming platform. … What does this all point to? Well, a major profile redesign could possibly be in the works to feature all of this new content. Mashable is reporting that Facebook will announce a redesign at f8 and the idea is to become ‘stickier.’”
Mashable: “Facebook plans to roll out a major redesign of user profiles at its f8 developer conference this week, Mashable has learned. – Details about the redesign are sparse, but two sources familiar with Facebook’s plans (who have asked to remain anonymous) have told us that the redesign is ‘major’ and will make Facebook profiles nexuses for consuming content.
IF: “Strengthening Broad Category Interest targeting could produce big revenue gains for Facebook. As we discussed earlier today, the Facebook Ads marketplace is inaccessible to many small businesses because they don’t have the know-how to effectively use the self-serve tool, or big enough budgets to use many of the tools and services built on the Ads API. As Broad Category Interest targeting is far easier to use than Specific Interest targeting, an improvement of the feature thanks to the ‘Read’, ‘Listened’ and ‘Watched’ buttons could help Facebook recruit this long-tail of advertisers.”
TNW: “Read: Facebook is assumed to be partnering with large online publishers like Yahoo, CNN, the Washington Post andThe Daily. – Watch: The platform will be merging with several online video hosting sites, Ooyala rumored to be one of several. – Listen: Facebook Music is coming with companies like Spotify AB and Rdio Inc. publish user activity on Facebook pages. … The Google+ vs Facebook war seems more heated than ever with Facebook putting up a good fight to maintain its lead in the world of social networking. It remains to be seen how Google+ will keep up with the seemingly impressive features Facebook has up its sleeve, and we can only watch and wait to see how it all turns out.”
Der 11. Grimme Online Award 2011 geht für faire und unvoreingenommene Arbeitsweise an das GuttenPlag Wiki; http://eicker.at/GOA11
Die Internet-Plattform GuttenPlag Wiki gehört zu den Gewinnern des diesjährigen Grimme Online Award. Neben dieser Website, welche wesentlich zur Aufdeckung der Plagiate in der Doktorarbeit des Ex-Verteidigungsminister Guttenberg beigetragen hatte, wurden sieben weitere Online-Angebote mit dem Preis des Grimme-Instituts für publizistische Qualität im Netz ausgezeichnet. Dies gab das Grimme-Institut am 22. Juni in Köln bekannt. … Zu einem Zeitpunkt, als große Verwirrung herrschte über die Bewertung der Dissertation von Karl-Theodor zu Guttenberg, schaffte das GuttenPlag Wiki Klarheit. … Die für jeden nachprüfbare Auflistung machte die Website zu einer zentralen Anlaufstelle in der Diskussion über Plagiate in der Dissertation, die in den Medien und in der Bevölkerung über Wochen geführt wurde. Herausragend ist die faire und unvoreingenommene Arbeitsweise der Administratoren des Wikis, die den Ansturm von Mitarbeitern in konstruktive Bahnen lenkten und Lesern eine nüchterne Übersicht der Erkenntnisse lieferten.
Die Preisträger und Begründungen des Grimme Online Award 2011:
Every media sector is losing audience now except online; http://eicker.at/NewsMedia2011
Pew: 8th annual report on health and status of American journalism; State of News Media 2011: http://eicker.at/NewsMedia2011
The state of the U.S. news media improved in 2010, at least in comparison with a dismal 2009. Newspapers were the only major media sector to see continued ad revenue declines, down 6.4%. (After our report was published, the Newspaper Association of America released its final tally and put the drop at 6.3%.) But as online news consumption continues to grow – it surpassed print newspapers in ad revenue and audience for the first time in 2010 – a more fundamental challenge to journalism also became clearer. The news industry in the digital realm is no longer in control of its own future, according to the State of the News Media report from the Pew Research Center’s Project for Excellence in Journalism.
Online, news organizations increasingly depend on: independent networks to sell their ads, on aggregators and social networks to deliver a substantial portion of their audience, and now, as news consumption becomes more mobile, on device makers (such as Apple) and software developers (Google) to distribute their content. And the new players take a share of the revenue and in many cases, also control the audience data.
“In a world where consumers decide what news they want and how they want to get it, the future belongs to those who understand the audience best, and who can leverage that knowledge with advertisers,” said PEJ Director Tom Rosenstiel. “Increasingly that knowledge exists outside of news companies.”
These are some of the conclusions in the eighth annual State of the News Media report, which takes a comprehensive look at the health and status of the American news media: This year’s study includes detailed looks at the eight major sectors of media. The special reports this year include a survey about the role of mobile technology in news consumption and the willingness of people to pay for their local newspaper online, a look at emerging economic models in community news and a study of how the U.S. newspaper business is faring compared with other nations.
The Who Owns the News Media database allows users to compare companies by various indicators, explore each media sector and read profiles of individual companies. And in the Year in the News Interactive, users can explore PEJ’s comprehensive content analysis of media performance based on 52,613 stories from 2010.
Among the study’s key findings:
Mobile has already become an important factor in news: Nearly half of all Americans (47%) now get some form of local news on a mobile device, according to a new survey in this year’s report, produced by PEJ with Pew Internet and American Life Project in partnership with the Knight Foundation. As of January 2011, 7% of Americans reported owning some kind of electronic tablet, nearly double the number four months earlier. But the movement to mobile doesn’t guarantee a revenue source. To date, even among early adaptors, only 10% of those who have downloaded local news apps paid for them.
Online outpaces newspapers: Fully 46% of people now say they get news online at least three times a week, surpassing newspapers (40%) for the first time. Only local TV news is a more popular platform in America now (50%). In another milestone, more money was spent on online advertising than on newspaper advertising in 2010: Online advertising overall grew 13.9% to $25.8 billion in 2010, according to data from eMarketer. While eMarketer does not offer a print ad revenue figure, we estimate the newspaper took in $22.8 billion in print ad revenue in 2010. (We estimate online ad revenue at newspapers to be about $3 billion.)
Online news hires may have matched newspaper cuts for the first time: Large national online-only news operations began to get into the creation of original reporting in a significant way in 2010. AOL hired nearly 1,000 employees, over half of whom went to the new local news venture Patch.com. Bloomberg Government expects to number 150 journalists and analysts by the end of 2011, doubling Bloomberg’s Washington bureau and Yahoo added several dozen reporters across news, sports and finance. These hiring increases appeared to have compensated for the 1,000 to 1,500 job losses the study estimates the newspaper industry suffered in 2010.
More grim news for newspapers: The newspaper sector endured another year of revenue and audience declines. Advertising revenues fell by roughly 6.4% in 2010 from the year before. Weekday circulation fell 5% and Sunday fell 4.5%. Seven of the top 25 newspapers in the United States are now owned by hedge funds, which had virtually no role in the industry a few years ago. Many of these new owners are turning to other outsiders to turn the business around. One potential silver lining is the finding that 23% of Americans said they would pay $5 a month for an online version of their local paper if the print version were to perish.
Every media sector is losing audience now except online: For the first time in at least a dozen years, the median audience declined at all three cable news channels. CNN suffered most with median prime-time viewership, falling 37% in 2010; Fox lost 11%, and MSNBC 5%. In aggregate, the median viewership fell 13.7% across the entire day in 2010. Prime-time median viewership fell even more, 16% to an average of 3.2 million, according to PEJ’s original analysis of Nielsen Market Research data. Daytime fell 12%.
Local TV wins 2010 revenue race: Among traditional media, local TV may have had the best year financially. Revenue rose 17%, exceeding projections, thanks in part to a 77% increase in auto advertising and a record $2.2 billion in political advertising for the midterm elections. And, to boost audience, local TV has added newscasts at 4:30 AM in 69 cities; more than double the startups in that time slot a year ago. Nonetheless, when adjusted for inflation, average station revenue has still dropped by almost half in the past nine years.
AM FM radio listening may be on the brink of a major change – and decline: Radio has remained among the most stable media platforms, largely because AM and FM remained the primary listening format in automobiles. That may be about to change. Toyota is about to put online radio in all its models and Pandora has made an agreement with Pioneer that would include its online radio service in the cars of at least six additional auto manufacturers by the end of 2011. Meanwhile, Audio’s foray into HD radio seems to be failing. Only 31% of Americans have even heard of it and the number of stations converting to HD dropped substantially in 2010.
The report is the work of the Pew Research Center’s Project for Excellence in Journalism, a nonpolitical, nonpartisan research institute: The study is funded by The Pew Charitable Trusts and was produced with the help of a number of collaborators, including Rick Edmonds of the Poynter Institute, Deborah Potter of Newslab and a host of industry readers.
Its true. This is what most printing companies were worried about a decade ago. How has this affected the development of new printing technology… esspecially for newpapers ?
Well, there’s eInk, eReaders with different screen technologies, publication systems etc. pp. – Anyway, personally I do not believe in a recovery of “print”. At least not in developed countries. Print’s got a hype around the world, but not where electronic devices have taken over…
GlobalWebIndex: Internet platforms are increasingly the entertainment platform of choice; http://eicker.at/PassiveExperience
GlobalWebIndex: Social media has reached mass maturity; http://eicker.at/PassiveExperience
Gerrit Eicker 07:42 on 27. October 2011 Permalink |
Google: “How do governments affect access to information on the Internet? To help shed some light on that very question, last year we launched an online, interactive Transparency Report. All too often, policy that affects how information flows on the Internet is created in the absence of empirical data. But by showing traffic patterns and disruptions to our services, and by sharing how many government requests for content removal and user data we receive from around the world, we hope to offer up some metrics to contribute to a public conversation about the laws that influence how people communicate online. – Today we’re updating the Government Requests tool with numbers for requests that we received from January to June 2011. For the first time, we’re not only disclosing the number of requests for user data, but we’re showing the number of users or accounts that are specified in those requests too. … We believe that providing this level of detail highlights the need to modernize laws like the Electronic Communications Privacy Act, which regulates government access to user information and was written 25 years ago – long before the average person had ever heard of email.”
Google: “Transparency is a core value at Google. As a company we feel it is our responsibility to ensure that we maximize transparency around the flow of information related to our tools and services. We believe that more information means more choice, more freedom and ultimately more power for the individual. – We’ve created Government Requests to show the number of government inquiries for information about users and requests to remove content from our services. We hope this step toward greater transparency will help in ongoing discussions about the appropriate scope and authority of government requests. – Our interactive Traffic graphs provide information about traffic to Google services around the world. Each graph shows historic traffic patterns for a geographic region and service. By illustrating outages, this tool visualizes disruptions in the free flow of information, whether it’s a government blocking information or a cable being cut. We hope this raw data will help facilitate studies about service outages and disruptions.”
GigaOM: “Any lingering fantasies of the web as a no-man’s land where content is free from the restraints of geographical boundaries probably should be put to rest. Google Tuesday morning released a treasure trove of data relating to content-takedown requests, and the numbers speak for themselves: requests are up worldwide and Google complies with the majority of them. … When it comes to requests for user data, all that Google and companies of its ilk really can do is ensure that requests are within the bounds of the law and notify users of requests for their data. But in the United States, at least, the laws regarding web-user data are still fairly lax and don’t require a search warrant in many instances. It’s yet another example of the web and the law not being anywhere near on the same page. – It’s easy to poke them for being too willing to bend to the wills of government officials and authorities, but web companies can’t flaunt the laws of the countries in which they want to operate, either. Otherwise, as separate Google data illustrates, the lights might go out on their services in those countries.”
RWW: “Google has updated its Government Requests tool with data from the first half of this year. For the first time, the report discloses the number of users or accounts specified, not just the number of requests. Google also made the raw data behind government requests available to the public. … Electronic communications have changed a bit since 1986. They form a ubiquitous, always-on fabric of our lives now. Fortunately, Google isn’t any happier with the status quo than privacy-aware users are. It’s among a number of major Web companies pushing for better laws. And Google and other data-mining companies take their roles in public policy seriously. Both Google and Facebook’s lobbying efforts broke records this year.”
TC: “Google Declines To Remove Police Brutality Videos, Still Complies With 63% Of Gov’t Takedown Requests – US Government requests for user data jumped, however: 5950 versus 4287 during the same period in 2010, asking for information on 11,057 users. 93% of these were complied with, ‘fully or partially.’ So while they’re making something of a stand on removing data, they don’t seem to have any trouble giving it out.”
Guardian: “Figures revealed for the first time show that the US demanded private information about more than 11,000 Google users between January and June this year, almost equal to the number of requests made by 25 other developed countries, including the UK and Russia. – Governments around the world requested private data about 25,440 people in the first half of this year, with 11,057 of those people in the US. – It is the first time Google has released details about how many of its users are targeted by authorities, as opposed to the number of requests made by countries.”
VB: “Notably, in the United States, Google refused to remove YouTube clips showing police brutality. In these cases in particular, we are seeing how relatively neutral platforms such as YouTube can have great social impact depending on the intentions of the person posting the content and the integrity of the content host in keeping that content online.”