The Public Facebook
Public Facebook: 845M MAUs, 483M DAUs in December – $3,7B revenue and $1B net income in 2011; http://eicker.at/PublicFacebook
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Gerrit Eicker
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Gerrit Eicker
Twitter Censorship
Twitter censorship becomes nationalised: starts censoring tweets country by country; http://eicker.at/TwitterCensorship
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Gerrit Eicker
Twitter, 2011: “The Tweets Must Flow – The open exchange of information can have a positive global impact. This is both a practical and ethical belief. On a practical level, we simply cannot review all one hundred million-plus Tweets created and subsequently delivered every day. From an ethical perspective, almost every country in the world agrees that freedom of expression is a human right. Many countries also agree that freedom of expression carries with it responsibilities and has limits. – At Twitter, we have identified our own responsibilities and limits. There are Tweets that we do remove, such as illegal Tweets and spam. However, we make efforts to keep these exceptions narrow so they may serve to prove a broader and more important rule – we strive not to remove Tweets on the basis of their content. – Our position on freedom of expression carries with it a mandate to protect our users’ right to speak freely and preserve their ability to contest having their private information revealed.”
Twitter, 2012: “Tweets still must flow – As we continue to grow internationally, we will enter countries that have different ideas about the contours of freedom of expression. Some differ so much from our ideas that we will not be able to exist there. Others are similar but, for historical or cultural reasons, restrict certain types of content, such as France or Germany, which ban pro-Nazi content. – Until now, the only way we could take account of those countries’ limits was to remove content globally. Starting today, we give ourselves the ability to reactively withhold content from users in a specific country – while keeping it available in the rest of the world. We have also built in a way to communicate transparently to users when content is withheld, and why. – We haven’t yet used this ability, but if and when we are required to withhold a Tweet in a specific country, we will attempt to let the user know, and we will clearly mark when the content has been withheld. As part of that transparency, we’ve expanded our partnership with Chilling Effects … which makes it easier to find notices related to Twitter. … One of our core values as a company is to defend and respect each user’s voice. We try to keep content up wherever and whenever we can, and we will be transparent with users when we can’t. The Tweets must continue to flow.”
GigaOM: “The company said laws around what content is legal to distribute differ from country to country, and the new system will allow it to remove tweets only for users in a specific area, rather than censoring the entire network. But no matter how Twitter phrases it, this news is going to concentrate attention on one thing: that a corporate entity, however well-meaning, controls which tweets are seen or not seen. … Of course, making it public didn’t help Twitter in its fight to resist the court order – in the latest decision in the case, a court ruled that it would have to turn over the data, which includes IP addresses and email addresses – but at least it made it obvious what was happening. … That said, however, the reality is that Twitter has just opened itself up to all kinds of conspiracy theories about what tweets it is or isn’t withholding – and on whose behalf it is removing them. … More than anything else, Twitter’s announcement highlights both how integral a part of the global information ecosystem it has become, and how vulnerable that ecosystem can be when a single entity controls such a crucial portion of it. How Twitter handles that challenge will ultimately determine whether it deserves the continued trust of its users.”
RWW: “In an email, Twitter spokesperson Jodi Olson said the company was not backing off its commitment to free expression. – ‘Just to be clear, this is not a change in philosophy and there are still countries to which we will not go,” Olson said. ‘We hold freedom of expression in high esteem and work hard not to remove Tweets.‘ – The three major, U.S.-based social networks are all currently banned in China, a country analysts all agree is crucial for future growth. While Twitter’s post did not specifically mention China, it clearly positions the company ahead of Facebook and Google+ in articulating a career policy for handling content that may rile Chinese government officials. … ‘This launch gives us the ability, when we have to, in response to a valid legal request, withhold a Tweet in a specific country and to keep that Tweet visible for the rest of the world,’ Olson said Thursday. ‘Our policy in these cases is to 1) promptly notify the affected users, unless we are legally prohibited from doing so; 2) withhold the content in the required countries only, rather than worldwide; 3) clearly indicate to viewers that a Tweet or Account has been withheld, and 4) make available any requests to withhold content through our partnership with Chilling Effects.‘”
VB: “Should you believe the company’s assertions (and we do), you can boil it all down to this: Twitter has craftily granted itself the ability to honor the requests it has to in order to remain operable in some countries and yet still simultaneously uphold its commitment to freedom of expression. – Twitter has also made a promise to be more forthcoming with members about any tweets it decides to withhold from them. The company has decided to make public a page with a record of cease and desist orders, and will attempt to let a user when his or her tweet is withheld.”
TC: “In a way, it’s a good solution: countries where it is forbidden to speak ill of God or well of Hitler will now be able to extend those restrictions to Twitter. But, on the other hand, countries where it is forbidden to speak ill of God or well of Hitler will now be able to extend those restrictions to Twitter. … The problem is that in a way, that is worse. Twitter, and the net in general, are by nature a global communication platform. National conflicts on the internet (for example, an album being released in October in the UK and December in the US) are strange and illogical. Before this announcement, Twitter was a global platform on which something was either said or not said, on a global scale. Now, Twitter’s new power to enforce censorship depending on your country both legitimizes the blocks and concedes international territory specifically to countries that ‘have different ideas about the contours of freedom of expression.’ This diplomatic casting of the restriction of speech, from a company that is built around the idea of free communication, is troubling. … A meta-national community like Twitter must both transcend and respect its constituent parts, and that requires some tough decisions. Let’s hope they made this decision with the promise of better global communication in mind.“
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Gerrit Eicker
Google Analytics Social Data Hub
Google opens its Social Data Hub to 3rd party social networks to integrate with Google Analytics; http://eicker.at/SocialData
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Gerrit Eicker
Google: “Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published, it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all interactions with their content – on and off their site – and so we’re working hard to make this happen. – To enable our customers to discover who’s sharing, voting and bookmarking their content on the social web, cross-network measurement needs to become easier. So today we’re inviting social networks and platforms to integrate their activity streams with Google Analytics. Through these integrations, marketers and publishers will be able to discover off-site engagement, optimize their engagement within each social community, and measure the impact of each social channel and its associated digital investment. … To make integration easy for social networks and platforms we’ve created a social data hub – it’s based on widely deployed, open web standards such as ActivityStreams and PubsubHubbub. A number of partners are already working with us to improve measurement of social actions – including Delicious, Digg, Diigo, Gigya, LiveFyre, ReadItLater, Reddit, TypePad, Vkontakte, and of course, Google+, Blogger and Google Groups.”
Google: “Plug your social data into Google Analytics – As the number of social networks and activities performed grows, there’s no comprehensive way for marketers and publishers to see the big picture of how social behavior really impacts their brand, let alone understand how these social actions lead to engagement or true return on investment [ROI] of their content. – That’s why we’ve developed the social data hub – so any network can integrate their activity streams – like +1, votes, and comments – into Google Analytics Social Analytics reports, which will be available next year.”
Google: “The social data hub is a free platform that social networks and other social platforms can use to integrate their activity streams- like +1, votes, and comments-with Google Analytics. – Enable your social network to be visible to marketers, publishers and analysts using Google Analytics – Promote a broad, comprehensive and inclusive picture of the global social media landscape – Advance accessible measurement of all social media platforms and activities … To integrate your social network with Analytics, you need to meet the following criteria: You operate a Social Network/Platform – You own the social data and/or are legally able to share it with Google.”
Google: “Google Analytics will provide a social reporting suite so marketers and publishers can see how their content is being shared or interacted with off their site. This will include visibility into social actions such as voting, commenting and sharing amongst other reports helping marketers tie social activity back to engagement and conversion. The social data hub will supply the data needed to enable these Google Analytics reports.”
WMG: “In other words, the platform vendors did little if anything to tie the output of their platforms with anything specific or practical enough (probably, because they couldn’t yet do so) to be meaningful. While Facebook may drag their feet implementing and interfacing with Social Data Hub, Twitter already has been using Google Analytics to track every important action, and it’s not a stretch to see Twitter adopting the Social Hub, and eventually, Facebook will have to, as well, because advertisers and publishers will demand it. – Which, as Lovett says, is good for all of us. Will it be good for the vendors? That all depends.”
SEW: “While social media integration into analytics packages is relatively new, there are a few enterprise-level analytics software that already offer users the ability to integrate not only social sharing sites, but also information about apps in their respective stores. Webtrends, for one, allows users to enter their usernames and passwords for various social sites and app stores directly into the software and data from those respective sites are seamlessly integrated into reports. … Is this a good idea or a bad idea for social networks? How would you use integrated social analytics in your day-to-day analytics reports?”
WPN: “I couldn’t help but notice that Facebook and Twitter are not on that list.“
Gerrit Eicker
We Work For The Internet
Wales thinks about a blackout of Wikipedia to protest SOPA. – We Work For The Internet; http://eicker.at/WeWorkForTheInternet
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Gerrit Eicker
VB: “Strike! Wikipedia founder floats idea of site blackout to protest SOPA – Wikipedia, the web’s edit-friendly encyclopedia, is considering drastic action to get the government to back down from passing the Stop Online Privacy Act (SOPA), a bill that opponents consider the equivalent of legalizing web censorship. – In a note posted to his personal page Saturday, Wikipedia founder Jimmy Wales floats the idea of a community strike that would make the entire site blank to U.S., and possibly even global, visitors.”
Wales, Wikipedia: “A few months ago, the Italian Wikipedia community made a decision to blank all of Italian Wikipedia for a short period in order to protest a law which would infringe on their editorial independence. The Italian Parliament backed down immediately. As Wikipedians may or may not be aware, a much worse law going under the misleading title of ‘Stop Online Piracy Act’ is working its way through Congress on a bit of a fast track. I may be attending a meeting at the White House on Monday (pending confirmation on a couple of fronts) along with executives from many other top Internet firms, and I thought this would be a good time to take a quick reading of the community feeling on this issue. My own view is that a community strike was very powerful and successful in Italy and could be even more powerful in this case. There are obviously many questions about whether the strike should be geotargetted (US-only), etc. (One possible view is that because the law would seriously impact the functioning of Wikipedia for everyone, a global strike of at least the English Wikipedia would put the maximum pressure on the US government.) At the same time, it’s of course a very very big deal to do something like this, it is unprecedented for English Wikipedia. … So, this is a straw poll. Please vote either ‘support’ or ‘oppose’ with a reason, and try to keep wide-ranging discussion to the section below the poll. – To be clear, this is NOT a vote on whether or not to have a strike. This is merely a straw poll to indicate overall interest. If this poll is firmly ‘opposed’ then I’ll know that now. But even if this poll is firmly in ‘support’ we’d obviously go through a much longer process to get some kind of consensus around parameters, triggers, and timing.”
I Work For The Internet: “We work for the Internet. We know first-hand that the Internet powers the American dream. American innovators have built the world’s most popular sites, selling products and services to every corner of the globe, creating high-paying jobs from Maine to Hawaii. If Congress passes the Stop Online Piracy Act, America’s most promising engine of future jobs and opportunity will be put at risk. Don’t stop us now – we’re just getting started! Tell the world you work for the Internet.”
TC: “Congress is moving ahead with trying to pass SOPA – the so-called ‘Stop Online Piracy Act’ that includes all sorts of draconian measures that would stifle free expression as we know it. Here’s a simple action you can take to tell everyone how you feel about that. – A site called ‘I Work For The Internet’ lets you upload a photo and first name, and what you do for a living. … You might not change any votes by sharing your photo, but you’ll get some comfort out of participating if you’ve been feeling that the bill has been incorrectly portrayed as ‘media companies versus tech companies,’ like I have. Browsing the site will also give you a visceral sense of who all those other random internet users are out there.”
GigaOM: “In contrast to SOPA and PIPA, which many critics said were far too wide-ranging in their definition of what constitutes an ‘infringing site’ – a net some believed could easily have trapped popular media and content sites like YouTube as well as obvious piracy-focused services – OPEN narrows that to concentrate on those ‘dedicated to infringing activity.’ It also requires that the International Trade Commission be the independent arbiter of whether a site qualifies, whereas SOPA gave companies the ability to shut down websites with just a court order. – In a long analysis of OPEN, technology and intellectual-property law expert Eric Goldman said the new proposed law isn’t perfect, but is a ‘useful starting point’ for a conversation about how to implement anti-piracy legislation – and how to do this without caving in to what he called ‘rent seekers’ in the media and entertainment industries, and without breaking the Internet by forcing ISPs to change the domain-name system. … Whether any of these efforts will result in Congress turning away from its support of SOPA and PIPA remains to be seen, but it appears a number of forces both inside the government and outside are determined not to let that happen without a fight.“
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Gerrit Eicker
Zeldman: “THE MOST IMPORTANT THING you can do today: help STOP SOPA once and for all. – The Stop Online Piracy Act could pass this week. U.S. friends reading this, call your Representatives now to be heard before the bill is finalized and voted on. Fightforthefuture.org makes it easy. Go there and do this. – We thank you.”
VB: “So far, 87% of Wikipedians support an anti-SOPA blackout – Wikipedia might see a blackout to protest the Stop Online Piracy Act (SOPA), which goes before the U.S. House Judiciary Committee this Thursday, December 15. – Wikimedia chief Jimmy Wales recently started a poll to determine whether Wikipedia’s vast community thought SOPA was worth protesting. He noted that a similar protest conducted on the Italian Wikipedia site had a profound impact and asked users to weigh in on a blackout for the English-language version of the site.”
RWW: “There is already a well-functioning administrative body for handling intellectual property disputes between U.S.-based companies and parties in foreign countries. It’s the U.S. International Trade Commission (USITC), and if you’ve followed the many disputes brought by Apple against mobile phone makers, by mobile phone makers against Apple, and among IP portfolio holders such as Qualcomm and Broadcom, no doubt you’ve heard of USITC. – So why didn’t Congress consider the Commission as a solution for the burning problem of resolving piracy matters with unknown parties outside U.S. borders? That’s a question being asked, and possibly even answered, by an alternative bill introduced last week to the Stop Online Piracy Act (SOPA) and PROTECT-IP bills in the House and Senate, respectively. This morning, a cavalcade of leading tech companies known to oppose SOPA already have signed on as supporters of the USITC-based alternative.“
Gerrit Eicker
Diaspora Beta
Diaspora: We have come up with a plan to get our beta out the door by early 2012; http://eicker.at/DiasporaBeta
Steffen, and -
Gerrit Eicker
Diaspora: “The past few weeks have been pretty crazy for us here at Diaspora*. It is unbelievably painful to lose such a close friend and collaborator as Ilya, and we want to thank our countless community members, friends, family, and professional contacts for all of your support as we try to take care of ourselves and plot a course for Diaspora*’s future. We are forever grateful to the amazing community of people who have stepped up to help us get things back in order. – Of course, the next logical question is, ‘where do we go from here?‘ After long discussions with each other, people close to us, and members of the Diaspora* community, we have come up with a plan to get our beta out the door by early 2012. … Currently Diaspora* Inc. consists of Daniel and Maxwell as full-time team members, plus Raphael and our former NYU advisor Evan Korth on our board. We are incorporated as a for-profit C corporation, and we are a mission-driven company first and foremost… Over the coming months, team expansion is one of our top priorities. We are currently looking for interns, and will be hiring full time developers and a community manager next. Interested in working with us? Check out our internship postings… We are working on ways to generate additional funds to give us the bandwidth to hire more developers, further engage the community, and match the rapid development of closed networks. We will keep the community posted as this process evolves. – We can assure you that any funding solution we go for will never betray the trust you have placed with us, and our ongoing vision of privacy, openness, and ownership of your data. This vision is why we started building Diaspora*, and it is still our number one commitment. … Diaspora*’s mission as a company is to build tools to help people get control of their data and do fun things with it online. It’s about giving users ownership and control over what they share, and creating amazing things. … This was our vision when we launched our Kickstarter campaign in April 2010, and it remains our vision today.“
Gerrit Eicker
JoinDiaspora.com seems to be on the #Beta stage since several hours. First impressions are: clean and faster! Some minor features are missing.
Daniel Grippi: “#diaspora just got hella faster. <3 takes a bow with dennis & dan"
Dennis Collective: “Not officially beta yet, alpha logo coming back soon, but I’m glad you noticed the speedup, we’ve been working on that for weeks.”
Dennis Collective: “TL;DR Stream re-written, now 3x faster, some features not here yet. Diaspora* is still in alpha, so it’s better to ship this faster (sexier) version sooner rather than later. – Dan Hansen, Daniel Grippi, and I have been working for the last month re-architecting the front-end to do a lot of rendering client side using backbone.js. – This has made the stream 3x faster. – We’ll write a more comprehensive blog article tomorrow, but in brief: We are not at 100% feature parity with the current version yet. We’re working on it. This new version is way faster, which should hopefully be more enjoyable. Users are sure to encounter a bunch of (hopefully small) bugs, but we figured that the benefit of having a stream that goes three times faster, outweighs all the negatives. – Thanks!“
Gerrit Eicker
Diaspora: “Diaspora is Growing and Changing Fast! – Diaspora continues to grow in popularity, this is awesome! Keeping up with this increasing demand on our servers is fun and challenging… Working towards these efforts, Dan Hansen, Dennis Collinson, and Daniel Grippi have spent the last month working on moving the stream over to a more modern architecture. You may have noticed some minor differences in Diaspora today, these are symptoms of a major re-write that’s going on under her surface. Yesterday, we decided that this new version, which uses Backbone.js to render the stream is mature enough to push out to all of you Fabulous Alpha Users. … We will be trimming down and streamlining Diaspora’s code-base in the near-term. This goes in line with our goals of making Diaspora easier to develop, and more performant. If you’re a developer who fancies making code beautiful, we’d love to have you on board!“
Steffen
Hi Gerrit,
I had been following your comments inside Diaspora. Now I have some problems logged in being user of https://social.mathaba.net.
It is exactly since these days you are writing here about 8. January 2012 “seems to be on the #Beta … Some minor features are missing. ..” – But I have really problems there and not only missing some features. If I am allowing Java Script for this site now like before then it is running automatically to “https://social.mathaba.net/stream#stream”, nearly not important what I had wanted to be connected to!
Of course you could answer me into German also because it is my mother tongue.
And of course I am very interested to get Beta soon and I would like to host it also and being active for advertisement to spread it like I had been written in a comment of your messages once.
Best wishes, Steffen
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Gerrit Eicker
Steffen, I’m sorry, but I’ve got no clue what’s wrong there. Maybe Silvia Morgenstern might help? She’s on your Pod too.
Steffen
Thanks Gerrit. I have written now about this problem in blocking Java script because problem is still same like nearly one week ago. It is already if people want sign up it is impossible without blocking Java script to see this window long enough because it is automatically running back also. So I cannot read anything inside “Diaspora Mathaba” now. That’s why I had written there in tag “#bug” that they should use your site here to answer because I cannot read anything there. But because I had to block Java script to make this window usable for writing text and click to send it, because of this I am worrying that it had been send really. Because I cannot ready anything there I cannot write there to Silvia Morgenstern also. Let’s hope and wait for better Diaspora we need very much. Best wishes, Steffen
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Gerrit Eicker
Steffen, I’m not sure if this is about the Diaspora software or about Mathaba’s settings? – PS: Edited your post to make your links work.
Gerrit Eicker
JIM 2011
JIM-Studie 2011 (PDF): In Sachen Datenschutz im Internet wiegen sich Jugendliche in Sicherheit; http://eicker.at/JIM2011
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Gerrit Eicker
JIM: “2/3 der Jugendlichen sind der Ansicht, zum Thema Datenschutz insgesamt gut oder sehr gut informiert zu sein: Allerdings spiegelt sich diese subjektiv empfundene Kompetenz nicht bei allen im Handeln wider. Mehr als die Hälfte der Jugendlichen gibt an, die AGBs ihrer Community gar nicht gelesen zu haben. Drei Viertel von denjenigen, die die AGBs zwar gelesen haben, geben zu, diese jedoch nur überflogen zu haben. – Die Möglichkeiten im Internet über Communities, sogenannte soziale Netzwerke, zu kommunizieren und in Kontakt zu bleiben, werden von Jugendlichen wie selbstverständlich genutzt: 4/5 nutzen diese Plattformen zumindest mehrmals pro Woche. Diese Angebote haben eine sehr hohe Alltagsrelevanz für Jugendliche. 57 Prozent der Internetnutzer loggen sich täglich in ihre Community ein, ein Großteil davon sogar mehrmals täglich. Am häufigsten werden Communities genutzt um miteinander zu chatten und Nachrichten zu versenden. Die Auswahl der Jugendlichen bei sozialen Netzwerken beschränkt sich auf wenige Anbieter, an erster Stelle steht hier Facebook, das 72 Prozent der 12- bis 19-jährigen Onliner nutzen. – Sind Jugendliche im Netz unterwegs, hinterlassen sie deutliche Spuren: 65 Prozent haben ein eigenes Foto oder ein Video von sich hochgeladen. 2/5 haben Bilder oder Filme von Freunden oder Familienangehörigen eingestellt. Die Angaben in der Community werden zunehmend vor dem Einblick Fremder geschützt. 79 Prozent haben in ihrem Profil eine Privacy-Option eingestellt, die den Zugriff Dritter einschränkt. – Trotz der vielen persönlichen Daten in sozialen Netzwerken fühlen sich die meisten Jugendlichen mit ihren Daten bei ihrer Community gut aufgehoben: 2/3 haben Vertrauen in den Anbieter ihrer Plattform und betrachten ihre Daten dort als sicher. Vergleicht man die meistbenutzten Angebote Facebook und schülerVZ, fühlen sich die Nutzer von schülerVZ mit ihren Daten dort deutlich sicherer. Insgesamt betrachtet nimmt das Misstrauen gegenüber dem Anbieter bei älteren Jugendlichen zu: Jeder zweite der 18-/19-jährigen Nutzer fühlt sich mit seinen Daten in seiner Community nicht sicher. – Jugendliche Community-Nutzer haben im Schnitt 206 ‘Freunde’, also andere Community-Mitglieder, mit denen sie verlinkt sind. Mit 96 Prozent geben fast alle Community-Nutzer an, die Freunde aus ihrem Profil auch persönlich zu kennen. Die Community spiegelt also nach eigenen Angaben weitgehend die Strukturen der realen Welt wider.“
Gerrit Eicker
Google Plus Pages
Google launches Google Plus Pages: Google Plus for local businesses and global brands; http://eicker.at/GooglePlusPages
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Gerrit Eicker
Google: “So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about – from local businesses to global brands-so today we’re rolling out Google+ Pages worldwide. … Google+ has always been a place for real-life sharing, and Google+ Pages is no exception. After all: behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them too. … For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello. – A number of pages are already available…, but any organization will soon be able to join the community… People search on Google billions of times a day, and very often, they’re looking for businesses and brands. Today’s launch of Google+ Pages can help people transform their queries into meaningful connections, so we’re rolling out two ways to add pages to circles from Google search. The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect. … Direct Connect works for a limited number of pages today (like +Google, +Pepsi, and +Toyota), but many more are coming. In the meantime, organizations can learn more about Direct Connect in our Help Center: Google+ Direct Connect lets you quickly navigate to a Google+ page (and even add that page to your circles) when using Google Search. For example, if you searched for the query ‘+youtube’ or ‘+pepsi,’ you could be immediately taken to the YouTube Google+ page, or the Pepsi Google+ page, and given the option to add the page to your circles.”
Google: “A Google+ page is your organization’s identity on Google+. Your business, school or nonprofit can post updates and news, send tailored messages to specific groups of people, and engage in conversations with customers and followers. … Circles allow you to group followers of your page into smaller audiences. This lets you share specific messages with specific groups. … To help customers find your page and follow you, we have two buttons you can add to your website by visiting our Google+ badge configuration tool: The Google+ icon is a small icon that directly links to your page. – In the coming days, we’re introducing the Google+ badge, which lets people add your page to their circles, without leaving your site.”
Google: “To get your site on Google+, you first need to create a Google+ Page. On your page, you can engage in conversations with your visitors, direct readers back to your site for the latest updates, send tailored messages to specific groups of people, and see how many +1′s you have across the web. Google+ Pages will help you build relationships with your users, encouraging them to spend more time engaging with your content. … You can also link your site to your Google+ page so that all your +1s – from your Page, your website, and search results – will get tallied together and appear as a single total. … We want to help you get your site on Google+ as soon as possible, so we’re opening the field trial for Google+ Pages to everyone today. Creating a Google+ Page only takes a few minutes. To get started, you’ll need a personal Google+ profile. … To learn more about how Google+ works for your site, check out the Google+ Your Business site. We’re just getting started, and have many more features planned for the coming weeks and months.”
RWW: “Brand pages are one of the most anticipated Google+ features, and Google has been pulling down branded profiles in the meantime. Today’s launch initially only added pages for select partners, in addition to the major Google properties. … Google continues its pattern of rolling out features slowly and incrementally. As SVP of Engineering Vic Gundotra told the audience at Web 2.0 last month, ‘We’re going to take a cautious approach. We don’t want to make the mistakes of others.‘”
SEL: “Finally, Google is now allowing businesses, brands and any non-human entity to participate in its Google+ social network, through new Google+ Pages that are launching today, promised to be available to everyone within the next two days. … Local Is Different – If you’re creating a page for a local business, you have special options including the ability to enter a phone number. From Google’s help page on the topic: ‘Local Google+ pages are unique from other categories of pages because they have features that allow customers to easily connect with that business’s physical location. For example, local pages include a map of the business’s location and feature its address, phone number, and hours of operation.’ – Of course, many local businesses have already claimed their pages in the completely separate Google Places. Much of the information that Google+ Pages for local businesses wants – and more – are on those pages. But they remain unconnected. Google tells me: ‘Currently, Place pages and Google+ Pages must be managed separately. A Place page provides information about a business and makes it easy for customers to find local businesses on Google Maps and local search; while a Google+ page provides business owners with additional ways to engage, build relationships and interact directly with customers.’ … Another difference from personal accounts is that it’s perfectly fine for a business to have multiple Google+ pages. From the help page: ‘Pages can be made for a variety of different entities whereas profiles can only be made for people.’ … Anyone can make a business page for any URL without providing proof that they somehow ‘own’ or are associated with that URL. Potentially, that means pages can pretend to be representing a site they’re not connected with. Verification for big brands (see below) is one way Google aims to combat any problems this might cause.”
SEW: “At first glance, Google+ Pages and Profiles appear almost identical. However, in this help page, Google lays out the differences between Pages and Profiles…: Pages can’t add people to circles unless someone adds a Google+ Page to their circles or mentions (using the + or @ before the name) the page. – Pages are for entities; profiles are for people. – Pages are public by default. – Pages have a +1 button. – Pages can’t +1 other pages, play games, share to extended circles, receive notifications via email, text, or Google+ bar, or hangout on mobile devices. … Soon, advertisers will be able to link their Google+ Page to AdWords campaigns. This will provide a grand total of +1′s, taken by adding up +1′s from your Google+ Page, website, ads, and search results. Google noted that ‘your +1′s will be shown with your brand wherever it appears, including search, ads, Google+ and your website.’”
TC: “Google has made some key tweaks. The first is that a Page cannot add someone to a circle until that user has already added the page to one of their circles. In other words, a Page can’t start sending you messages until you’ve elected to add them to one of your circles. Another key change: the content on a Page defaults to public (as opposed to ‘My Circles’ for personal profiles) and Pages can’t share with extended circles. … Apparently only some users can create Google Pages for the time being – you can see if your account is enabled right here.”
ATD: “Google+ today launches a much-anticipated feature for brands, companies and other organizations to create accounts. … Direct Connect is different: Google is establishing approved relationships with brands to drive traffic to their pages and establish lasting relationships with users of its social network. It’s like a powerful shortcut version of the old AOL keywords or the increasingly ubiquitous ‘Like us on Facebook/Follow us on Twitter.’ … It’s possible that very few people will want to treat the search field as a command line interface, but it’s still highly significant that Google will be actively promoting approved Google+ pages out front of its hotly contested search results pages. … Also coming soon for Pages: Support for multiple administrators, analytics and better Circle functionality to manage millions of people.”
TNW: “How to help Direct Connect find your Google+ Page – According to Google, here’s a few steps you can follow to help the algorithm associate your website and your Page: 1. Connect your Google+ page and your website using the Google+ badge… 2. Add a snippet of code to your site… 3. Adding your website link to your Page… All these methods will help Google’s algorithm to associate content when it rolls out Direct Connect more widely.”
AdAge: “It’s official: Google’s answer to Facebook is finally here with the launch of Google+ Brand Profiles. … This may be hard to believe. Google+ has been billed as a Facebook killer, its user homepage layout borrows heavily from Facebook, and now there are free self-service branded pages for marketers similar conceptually to what Facebook introduced in November 2007 – almost four years ago to the day. … Every link shared through Google+ has media implications as well. Those +1′s appearing on natural search engine results can also wind up appearing on advertisers’ paid search ads and display ads running on Google. If Google+ achieves enough scale, and if ads with +1′s garner higher CTRs as expected, then Google+ powered ads will wind up as the most successful form of social advertising online. … To that end, a brand doesn’t need a Google+ Brand Profile to add +1′s to ads, but having a vibrant community connected to the Brand Profile could be a major driver of those +1′s. … Despite all the reasons to treat Google+ has a unique offering, marketers that decide to create and manage Brand Profiles will need to allocate resources somehow. … Realistically, in the short term, marketers who are already at capacity for social programs will shift their existing staff’s time from Facebook, Twitter, and other communities…”
TNW: “Did Google+ just bury Twitter with its Pages launch? – I’ve said it a few times, and I’ll say it again, Email is still the #1 social network in the world. Everyone uses it, it works cross-platform, and it drives businesses and personal lives. With Google+ integrated into Gmail, it makes sharing information and getting updates simple. Will people get tired of visiting yet another site like Twitter or downloading yet another app? It’s too early to tell, but at the end of the day, everyone likes things to be easy.”
FC: “Business Won’t Like +1 – Google+’s fundamental consumer action model is far more limited than Facebook’s, too. – For the everyday consumer to interact with a brand on Facebook, the only point of entry is the ‘Like’ button. It’s as simple to contract and as long lasting as any parasite. – ‘Like’ a page, and you’ll not only be marked as part of their fan base, but you’ll be subscribed to see their updates. – Google+ rips the ‘Like’ button into two devastatingly separate entities.”
TC: “How Google+ Could One-Up Facebook’s Brand Pages – Google has a chance to make Page applications more accessible to all businesses by creating official templates that can be customized with the images, copy, and functionality desired by brands. Rather than forcing admins to choose between apps built by unknown third-parties, it could give them free templates they can trust to work. This would also allow Google+ to offer Page apps without first having to create a robust set of APIs to support them. – Facebook has forged a functional model for brand presences on social networks. Unfortunately, its focus on app developers and its desire to get brands advertising in order to target specific demographics has left Google some big opportunities to create a friendlier platform for brands.”
RWW: “Day 1 of Google+ Pages: The Muppets Fall Flat, But Brands Are Trying to Engage – It is very early days for Pages with brands. Already though you get the sense that the best way for brands to use Google+ will be to truly interact with their followers. Whether by posts that solicit comments or by video hangouts, Google+ is best used to engage in conversation with other people.”
TNW: “Google’s Bradley Horowitz has fired back at Mark Zuckerberg’s claim that the company is ‘building its own little Facebook’ saying that Google is ‘delighted to be underestimated’ by its rival. … Horowitz rejected comparisons between Google, Facebook and other social networks as being little more than fodder to give the media advertising and click throughs, with the Google man insisting that the company is focused in making its services better and not watching the competition.”
Gerrit Eicker
Google: “Google+ Pages have already provided brands and businesses a new means of connecting to and deeply engaging with consumers. In the weeks since launching pages, we’ve been listening to your feedback and we’re pleased to make some of the most oft-requested features available. – You can now delegate up to 50 named managers as administrators for a page. – A new notification flow will ensure that these managers stay in the loop on all the activity that takes place on a page, giving managers the ability to stay involved in page conversations. – We’ll now show an aggregated count of users that have engaged with your page, either by +1′ing it or by adding it to a circle. This way, both you and your page’s visitors can get an at-a-glance summary of who is interacting with your page.”
Gerrit Eicker
HuffPo Acquires Localocracy
HuffPo (aka HPMG, aka AOL) acquires Localocracy, local platform for registered voters; http://eicker.at/HuffPoLocalocracy
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Gerrit Eicker
AOL: “The HuffingtonPost Media Group (HPMG), a leading source of news, opinion, entertainment, community and digital information, today makes several key announcements: (1) HPMG is acquiring Localocracy, a groundbreaking online engagement platform enabling citizens to solve problems in their communities, and its founders, Conor White-Sullivan and Aaron Soules, and technology lead, Jay Boice, are joining the Huffington Post Media Group to work on the intersection of editorial and technology, and deepen the sites’ engagement with users; (2) The Huffington Post (HuffPost) is launching four sites this week; today, Huff/Post50, with Rita Wilson as editor-at-large; HuffPost Gay Voices; and HuffPost Weddings; tomorrow, HuffPost High School. They are the latest of 21 new verticals since The Huffington Post merged with AOL in March; (4) Lisa Belkin is joining HPMG as Senior Columnist from The New York Times, where she wrote the ‘Motherlode’ blog. She’ll be covering parenting, work/life balance and family; and (5) HuffPost has recently achieved record size and engagement, with its largest number of UVs ever, 37MM, and greatest number of monthly comments, 5.1MM. In an important milestone, the site also surpassed 1 billion page views for the first time.”
Localocracy: “…is an online town common where registered voters using real names can weigh in on local issues. – Citizens Have a real influence on issues that matter – Governments Engage with real constituents – Journalists Find the real stories”
VB: “Localocracy, based in Amherst, Mass., was founded in 2009 to help citizens better engage with local issues and coordinate with others on how to fix them. The company plans to expand on its local democracy ambitions with the help of HuffPo’s community platform and massive audience. ‘What we’ve learned with Localocracy is that by harnessing user-generated content, we’re able to unleash a lot of people power,’ founders Conor White-Sullivan and Aaron Soules said in a statement today. ‘Our methodology is simple: we believe that everyone is an expert about something, so we want to give voice to that expertise and allow an exchange of ideas for all to see and participate in.’”
TNW: “It’s unclear if Localocracy will continue in its current form. The wording of the press release makes the acquisition sound like a talent grab to build similar platforms for Huffington Post Media Group (HPMG), stating that the team ‘will build on their innovative approach to enhancing local democracy while leveraging HPMG’s powerful online community platform to engage its large and networked audience. Also joining the Group from Localocracy is Jay Boice, who will be instrumental in building new technologies to support enhanced online community interaction.’”
ATD: “The Huffington Post Media Group, which says it has topped one billion page views for the month of August, has bought an online grassroots platform called Localocracy. – The price for the site, whose key execs will join the AOL content unit, is under $1 million, said sources close to the situation.”
BW: “Huffington Post said it logged more than 1 billion page views and 37 million readers in August, citing measurement firm ComScore Inc. New York-based AOL said it has introduced 21 new sites since acquiring Huffington Post in March.“
Gerrit Eicker
Diaspora Communications
Diaspora social communications: superusing Diaspora, the federated Web, the early days; http://eicker.at/DiasporaCommunications
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Gerrit Eicker
Diasporial: “One of the first things I fell for in Diaspora was its neat marriage of two posting methods: a unidirectional ‘blasting’ option to reach the general public and a two-way ‘sharing’ model for more intimate exchanges… sooo basically a Twitter and a Facebook. Through the proper use of aspects, posts could now either spark a conversation among select friends or publish a message to the entire Internet. … With the recent introduction of Markdown formatting, I’ve noted a increase in longer, well thought-out posts more resembling blog entries than status updates begin to appear in my activity stream, which tickles me pink… You can actually use this system to pre-publish a thought and gather comments on it before full out blogging about it… ‘But I’m a famous celebrity. What does this mean for me?‘ The benefits are surreal. You don’t have to rely on some lame ‘fan’ or ‘group’ pages: people can connect to the real you, and you can control what your subscribers see simply through carefully watching what you post as ‘Public’. Your real friends can be put into their own specific aspects where you can tell them all about your new yacht or perfume line, while the rest of the Internet will receive your public updates about book signings or that new charity you’re promoting.”
Diasporial: “I’m pretty sure that everyone on the Diaspora platform has their own story about how they found Diaspora, made friends, and got into the network. Some of us have enjoyed it more than others. Regardless, the fact of the matter is that this is a very opportune moment for a community to come together and really shine. … [T]he biggest thing about Diaspora is not its features, but the community that surrounds it. Several times a day, I’ll check in and notice great conversations going on by people that originally didn’t know each other at all. In fact, I’ve made a good handful of friends there, from all walks of life. The best part is that it’s not just a bunch of Linux nerds. There are people there that are passionate about film, technology, art, philosophy, literature, you name it. It is a community of passion, and it continues to grow on a daily basis.”
Diasporial: “The early days of Diaspora – a personal story – While writing this I realise how hard it is to put the pre-alpha experience into words. I am sure that those who were there with me at the time feel the same nostalgia and the same enthusiasm as I feel. Having been an early adopter on pre-alpha Diaspora is definitely something I am proud of. The whole look and feel of Diaspora was just great and the people I met were all very kind and loving. The software iterated with the speed of lightning and every time your account got reset you just knew that something had changed. Rather than feeling bad about the data loss, you would just sign up again as quickly as you could to find out what’s new.”
- Follow Diasporial: via RSS, on Diaspora, on Twitter
jo jmatic
»[T]he biggest thing about Diaspora is not its features, but the community that surrounds it. Several times a day, I’ll check in and notice great conversations going on by people that originally didn’t know each other at all. In fact, I’ve made a good handful of friends there, from all walks of life. The best part is that it’s not just a bunch of Linux nerds. There are people there that are passionate about film, technology, art, philosophy, literature, you name it. It is a community of passion, and it continues to grow on a daily basis.”«
Sehr gut gesagt. »Gefällt mir« :)
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Gerrit Eicker
Indeed, Diasporial is definitely a must read. ;)
Gerrit Eicker
Social Business: Strategy, Measurement, Engagement
Social business: harnessing intelligence, measuring community health, moving to engagement; http://eicker.at/SocialBusiness
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Gerrit Eicker
Hinchcliffe: “As businesses begin looking strategically at big data as a way to improve their business performance, an important element of their efforts will be in the burgeoning capability of social analytics… 1. Social media has become the primary creative channel for new information. 2. Business intelligence must look at the whole ecosystem. 3. New techniques are required for social analytics as well as to handle the volumes of big data that result. – While the field is somewhat new, as social analytics has only had a real run-up the last two years, some obvious strategies have started to emerge. For now, most organizations will be trying to build basic social BI capabilities and get experience with them…
- Expertise and Reputation Tracking
- Customer Engagement and Retention
- Social Business Adoption Tracking
- Funnel Analysis
- Social Supply Chain Management
- Human Capital Management
- Compliance and Regulatory Tracking
- Brand Insight
- Operations Management
There are other ways to apply social BI but these will be the most common ones for the majority of companies building or acquiring such capabilities.”
Camargo: “Creating successful online communities is still more art than science, yet techniques and frameworks are now emerging to turn social business into a real discipline. This week we take a look at a new case study that explores metrics that can measure the intrinsic health of communities instead of looking purely at size as the defining barometer. … Conventional wisdom tells us Community Owners should rely on two key metrics to track the success of an online community: Membership (number of registered users) and participation (number of active users in a given time period). That’s well and good but what about measuring the health of the community, not just its size? … Each and every community out there will have its own particular intricacies and you organization will surely require you to adhere to its own KPIs and reporting frameworks. In our case, the content contribution pyramid-inspired reporting model was a very valuable addition to our reporting toolbox. This KPI enabled us to understand variations in context, purpose and participants within each of our communities while keeping an eye on overall growth trends.”
Hinchcliffe: “When we look back at the first decade of the 21st century, it will be obvious that a few momentous changes in the business and computing landscape occurred. Of these, one of the most profound has been a decreasing emphasis on systems of record and the move towards what are called systems of engagement. … Systems of record have matured to the point where there’s only a little strategic advantage to having your own unique capability. Instead, the discussion on strategic technology has shifted to the other 40% of what businesses in industrialized nations do: Knowledge work. … Thus, using technology to enable knowledge work as a strategic capability has sparked a growing interest in improving what are increasingly known as systems of engagement. … For enterprises, ground zero for the transition to systems of engagement in many companies often centers around any pending update of the corporate intranet. … What’s also clear about the changes taking place in businesses today is that systems of record are not going away. … New systems of engagement are now receiving considerable attention in the forms of online communities, crowdsourcing, Social CRM, open APIs, and many other means as a way to connect customers and business partners together to achieve useful outcomes with the most cost-effectiveness and largest result.“
Gerrit Eicker 16:30 on 2. February 2012 Permalink |
Facebook, Prospectus Summary: “Our mission is to make the world more open and connected. – People use Facebook to stay connected with their friends and family, to discover what is going on in the world around them, and to share and express what matters to them to the people they care about. – Developers can use the Facebook Platform to build applications (apps) and websites that integrate with Facebook to reach our global network of users and to build products that are more personalized, social, and engaging. – Advertisers can engage with more than 800 million monthly active users (MAUs) on Facebook or subsets of our users based on information they have chosen to share with us such as their age, location, gender, or interests. We offer advertisers a unique combination of reach, relevance, social context, and engagement to enhance the value of their ads. – We believe that we are at the forefront of enabling faster, easier, and richer communication between people and that Facebook has become an integral part of many of our users’ daily lives. We have experienced rapid growth in the number of users and their engagement. … We had 845 million MAUs as of December 31, 2011, an increase of 39% as compared to 608 million MAUs as of December 31, 2010. – We had 483 million daily active users (DAUs) on average in December 2011, an increase of 48% as compared to 327 million DAUs in December 2010. – We had more than 425 million MAUs who used Facebook mobile products in December 2011. – There were more than 100 billion friend connections on Facebook as of December 31, 2011. – Our users generated an average of 2.7 billion Likes and Comments per day during the three months ended December 31, 2011. … Revenue 2011: $3,711B, Net income 2011: $1B”
Facebook, Letter from Mark Zuckerberg: “Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected. – We think it’s important that everyone who invests in Facebook understands what this mission means to us, how we make decisions and why we do the things we do. I will try to outline our approach in this letter. – At Facebook, we’re inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press and the television – by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. They encouraged progress. They changed the way society was organized. They brought us closer together. – Today, our society has reached another tipping point. We live at a moment when the majority of people in the world have access to the internet or mobile phones – the raw tools necessary to start sharing what they’re thinking, feeling and doing with whomever they want. Facebook aspires to build the services that give people the power to share and help them once again transform many of our core institutions and industries. – There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on. – We hope to strengthen how people relate to each other. … We hope to improve how people connect to businesses and the economy. – We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services. – As people share more, they have access to more opinions from the people they trust about the products and services they use. This makes it easier to discover the best products and improve the quality and efficiency of their lives.”
Jarvis: “Zuckerberg has his own, social version of Moore’s law – I call it Zuck’s law, though he doesn’t. It decrees: This year, people will share twice as much information as they did last year, and next year, they will share twice as much again. Facebook will expand to more users – from 750 million today to a billion soon? – and users will expand their sharing. Meanwhile, one Facebook investor, Yuri Milner, tells me that advances in artificial intelligence will get better and better at understanding and making use of all the service’s data. It has only just begun. ‘The default in society today still is, OK, I should not share it. The by far default today is that everything’s anonymous,’ Zuckerberg laments. ‘In the future, things should be tied to your identity, and they’ll be more valuable that way.’ There is the master plan.”
RWW: “Facebook shocked no one by filing an initial public offering of its shares today. – The filing was the first glimpse into the company’s inner financial workings and, as expected, Facebook said it would try to raise $5 billion when the company’s shares begins trading – a number that could eventually be raised to $10 billion and would ultimately value the company between $75 billion and $100 billion. – Today marks the day that Mark Zuckerberg goes from being the guy who makes world-changing technology to the guy who makes money. (He could be worth $20 billion when all is said and done). And it also means today is the day you stop being a Facebook user and become a Facebook customer. – That can mean good and bad things for you, the end user. But one thing is certain: Facebook will never be the same again. … A successful Facebook IPO means some restored faith in the social media space. That means more capital and more incentive for the next Zuckerberg to come along and create something earthshaking instead of finishing a degree at Harvard.”
Guardian: “The seismic nature of the Facebook IPO can hardly be oversold. The IPO creates a currency that will allow the company to buy whatever it needs to vertically integrate all the elements of its massive appetites – to be your wallet, your phone, your search engine, your company’s cash register, your entertainment portal, and your publishing platform, as well as your social life. And to do this all in a closed world of protocol enforcement, behavior monitoring and data gathering. – The technology business is an ever-expanding effort at monopoly and control: Microsoft sped past Apple to grab the desktop; Google sped past Microsoft to control the internet itself; Apple reappeared to control mobile devices. Now Facebook seeks to control pretty much … well, you. … That’s, of course, the ultimate Facebook sell: Mark Zuckerberg, a true American savant – Steve Jobs, but better even (and not so nasty) – has created a wholly-owned internet, which can not only monitor behavior but can encourage it, and regulate it, and dominate so much of it that Facebook inevitably becomes the platform for modern life.”
NYT: “With sharing at the center of Facebook, and the new new Web, analysts also wonder if the constant chatter will create too much white noise. As psychological barriers to sharing fall and companies become more deft at leveraging social media, there’s a legitimate concern that platforms, like Facebook, will be less valuable without the proper filters. User growth has slowed in some mature markets. – ‘What are the limits of sharing?’ said Ms. Yi, of the Altimeter Group. ‘At what point does the presence of all these partners on Facebook, all this sharing, begin to degrade the quality of the site overall?‘”
GigaOM: “Brad Silverberg, a veteran of Microsoft and other tech companies and general partner at Ignition Partners, a Seattle-based venture fund, thinks that the IPO could have a corroding influence on the company culture. … Facebook – Mark Zuckerberg’s Hacker Way missive not withstanding – is a lot more mercenary and materialistic. And part of that means employees are likely to cash their chips and run, only to place them on some new startups. And whichever way you look at it, I am pretty sure 2012 is going to be one heck of a ride. Buckle up!”
FC: “Zuckerberg first love has always been the Facebook product itself. There’s nothing he loves more than rolling up his sleeves and getting down and dirty with a set of mockups and a prototype or two. So while the Zuck will toss on the old jacket-and-tie and tap dance through the IPO dog-and-pony, as soon as it’s all over, it’ll be back to Menlo Park and the product, while COO Sheryl Sandberg (and CFO David Ebersman) continue to sweet talk advertisers and analysts alike.”
Gerrit Eicker 08:28 on 3. February 2012 Permalink |
Guardian: “So is Facebook worth it? After a fevered day and evening reading the S-1 document filed with the US securities and exchange commission (SEC) – an event that proved so popular online that the SEC had to devote an extra server to handling demand – the answer seems to be that it’s not worth $100bn (£63bn), but it might be worth $75bn. … Analysts say it can’t continue: ‘The hypergrowth is probably over,’ said Michael Pachter, head of research in the private shares group at Wedbush Securities. ‘The low-hanging fruit of the western developed world’ has already been grabbed, he said. ‘It’s just kind of obvious that they’re not going to ever get every single person that lives on the planet.’ … Some analysts believe that Facebook’s reliance on advertising is a weakness. … And Facebook is now wandering among giants – with one in particular eager to crush it. Google’s annual revenues in 2010 were $38bn, ten times larger than Facebook’s, and almost all of that comes from advertising. Google is setting up its own social network, Google+, and trying to tempt people away from Facebook through come-ons in its search results in the US which have pushed Facebook results down.”
VB: “‘The issue of click-through rate was not mentioned as a risk in the S-1,’ said Peter Adriaens, a professor of entrepreneurship at the University of Michigan’s Zell Lurie Institute for Entrepreneurial Studies. That omission stood out for the Internet IPO expert because research suggests that the percentage of Facebook users who actually click on ads is quite low, and that means advertising dollars could eventually drop. – Facebook does not publish its average click-through rate (CTR), but independent analysis from Webtrends on more than 11,000 Facebook campaigns showed that the average CTR for Facebook ads in 2010 was 0.051 percent, which is about half the industry standard CTR of 0.1 percent. The rate, according to the Webtrends report, dropped from 0.063 percent in 2009, which points to a downward trend. … ‘(Facebook) talked about the risk of privacy laws … but what was not mentioned is that the European Union issued a list of 35 requirements related to privacy that Facebook is going to have to adhere to,’ Adriaens pointed out. ‘(Facebook) can’t automatically collect the data that it might be collecting in North America … so what I see going forward is this challenge … of having to deal with very fragmented privacy laws. Those privacy laws are directly going to affect the value of Facebook’s data to its advertisers.’”
GigaOM: “Of Facebook’s 845 million monthly active users (MAUs), 425 million accessed Facebook in December alone through a smartphone or feature phone app or through its mobile-optimized website. In 2011, 85 percent of Facebook’s $3.7 billion in revenues came from advertising, but none of it came from its mobile platforms, over which it doesn’t serve up display ads. Despite that huge gap, Facebook is doing nothing to discourage the shift in use to handsets and tablets… As the S-1 points out, most Facebook members use mobile to supplement their PC activity, not replace it, so the company does ultimately put its ads in front of their eyes. But that won’t always be the case. … Facebook’s problem has an easy fix: It can simply start putting ads in its mobile apps and website. … My guess is that Facebook just doesn’t want to put apps into its mobile products – at least not yet. There is limited real estate on a handset screen, and Facebook probably doesn’t want to clutter up its slick interfaces with display ads, especially while it is still formulating its mobile strategy. … Either way, Facebook’s filing makes it clear that it has to do something to monetize its mobile traffic soon. The company will soon be public, and while it will likely be controlled by Zuckerberg and those loyal to him, investors will question why Facebook is devoting so much effort and so many resources to building a mobile business it makes absolutely no money from.”
Gerrit Eicker 07:48 on 6. February 2012 Permalink |
Winer: “To me Facebook already feels over. I really don’t feel like I’m missing anything. Look at it this way. There’s lots of stuff going on right now that I’m not part of. That’s the way it goes. Me and Facebook are over. It’s going to stay that way. And if I’m on a ship that’s sinking, well I’ve had a good run, and I can afford to go down with the ship, along with people who share my values. It’s a cause, I’ve discovered, that’s worth giving something up for.”
Boyd: “Facebook is the new AOL, despite the market cap. But it’s headed for a hard landing for other reasons than Winer is pushing. Facebook will fail because of the imminent rise of social operating systems – future versions of iOS, Mac OS X, and Android – which will break the Facebook monolith to bits.”