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  Gerrit Eicker 09:02 on 12. April 2011 Permalink | Reply
  Tags: .EN ( 3,137 ), Analysis ( 93 ), Business ( 1,165 ), Business Methods ( 38 ), Business Models ( 68 ), Consumers ( 120 ), Consumption ( 37 ), Customers, IT ( 1,815 ), Markets ( 582 ), Media ( 574 ), Net ( 2,481 ), News ( 288 ), News Business ( 11 ), News Consumption ( 43 ), News Media ( 20 ), Newspapers ( 141 ), NYT ( 36 ), Page Views ( 3 ), Paid Content ( 49 ), Payment ( 15 ), Paywalls ( 17 ), Publishing ( 617 ), Reach ( 113 ), Stats ( 128 ), Strategy ( 79 ), Subscriptions ( 26 ), Traffic ( 51 ), Visits ( 2 ), Web ( 3,022 ), Web Traffic ( 13 )   

  NYT Paywall Impact 

  Hitwise: The NYT paywall impact is strong. Visits -5% to -15%, page views -11% to -30%; http://eicker.at/NYTPaywallImpact

  Metered Paywalls « Wir sprechen Online. is discussing. Toggle Comments

   

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  Gerrit Eicker 15:17 on 11. April 2011 Permalink | Reply
  Tags: .EN ( 3,137 ), Brand Building, Brand Equity ( 2 ), Brand Identifiers, Brand Identity ( 3 ), Brand Strength ( 3 ), Brand Success ( 2 ), Branding ( 189 ), Branding Strategy ( 3 ), Brands ( 197 ), Consumers ( 120 ), Customers, Design ( 108 ), Design Strategy ( 6 ), Designers ( 7 ), Experiments ( 12 ), Form Follows Function ( 5 ), Gedankenexperiment ( 3 ), Identity ( 58 ), Interaction Design ( 14 ), Interface Design ( 18 ), Logo ( 2 ), Logos ( 9 ), Marketing ( 875 ), Net ( 2,481 ), Nethnology ( 918 ), Organisation ( 407 ), Quotes ( 584 ), Relevance ( 19 ), Smashable, Visual Identity ( 2 ), Visualisation ( 25 ), Web ( 3,022 ), Webdesign ( 89 )   

  Smashable 

  Lindstrom: Erase the logo from your brand identifiers. Close your eyes. Reopen them. Anything left? http://eicker.at/Smashable
   
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  Gerrit Eicker 14:03 on 9. February 2011 Permalink | Reply
  Tags: .EN ( 3,137 ), 3D ( 31 ), 3D Worlds ( 7 ), Access ( 49 ), Accessibility ( 24 ), Business ( 1,165 ), CEOs ( 5 ), Consumers ( 120 ), Customer Loyalty ( 8 ), Customer Service ( 10 ), Customers, EA ( 4 ), Ease of Use, Education ( 49 ), Entertainment ( 14 ), Games ( 66 ), Interaction ( 31 ), Interviews ( 17 ), IT ( 1,815 ), Linden Lab ( 48 ), Metaverse ( 223 ), Net ( 2,481 ), Priorities ( 3 ), Quotes ( 584 ), SL ( 120 ), Social Entertainment ( 5 ), User Experience ( 57 ), UX ( 46 ), Virtual Economy ( 15 ), Virtual Worlds ( 47 ), Web ( 3,022 )   

  Humble vs. Ambitious? 

  Rod Humble, Linden Lab CEO, formerly EA: Ease of use and accessibility are obviously extremely important; http://eicker.at/RH
   
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  Gerrit Eicker 08:21 on 6. February 2011 Permalink | Reply
  Tags: .EN ( 3,137 ), Algorithms ( 26 ), Click-throughs ( 4 ), Commerce ( 16 ), Communications ( 576 ), Conversation ( 48 ), Conversion ( 4 ), Conversions ( 9 ), Couponing ( 9 ), Coupons ( 11 ), CRM ( 23 ), Customers, Data ( 60 ), Data Mining ( 29 ), Data-driven ( 2 ), De-eCommercification, Distributed eCommerce ( 3 ), eCommerce ( 108 ), Facebook ( 593 ), Facebook Commerce ( 9 ), Google ( 647 ), Groupon ( 13 ), Local Business ( 66 ), Local Marketing ( 17 ), Local Networking ( 30 ), Local Services ( 58 ), Localisation ( 123 ), Marketers ( 39 ), Marketing ( 875 ), Nethnology ( 918 ), Online Shopping ( 26 ), People-based Business, Quotes ( 584 ), Relationship ( 13 ), Relationship Business ( 6 ), Retail ( 13 ), Retailers ( 9 ), Reviews ( 36 ), ROI ( 10 ), Sales ( 119 ), SCRM ( 16 ), Shoppers ( 6 ), Shops ( 21 ), Social ( 167 ), Social Commerce ( 14 ), Social CRM ( 17 ), Social Media ( 1,051 ), Social Media ROI ( 7 ), Social Network Commerce ( 8 ), Social Networking ( 583 ), Social Networks ( 415 ), Social Relations ( 11 ), Social Relationship Marketing ( 9 ), Social Shopping ( 3 ), Specialised Trade, Speciality Retailers ( 2 ), Talk ( 3 ), Web ( 3,022 )   

  Relationship Business 

  Donato: Social commerce will have its biggest impact with naturally relationship businesses: the locals; http://eicker.at/28

  Sponsored Stories « Wir sprechen Online. is discussing. Toggle Comments

   
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  Gerrit Eicker 08:24 on 20. January 2011 Permalink | Reply
  Tags: .EN ( 3,137 ), Adoption ( 27 ), Analysis ( 93 ), Awareness ( 34 ), Blogging ( 227 ), Blogs ( 279 ), Business ( 1,165 ), Business Analytics ( 3 ), Business Information ( 6 ), Business Intelligence ( 8 ), Business Methods ( 38 ), Business Success ( 3 ), Business Value ( 6 ), Change ( 46 ), Collaboration ( 65 ), Communications ( 576 ), Consideration, Conversion ( 4 ), Customers, Employees ( 8 ), Enterprise Collaboration ( 41 ), Enterprises ( 65 ), ERP ( 4 ), Experts ( 9 ), Facebook ( 593 ), Facebook EdgeRank ( 27 ), Innovation ( 96 ), Integration ( 119 ), Interaction ( 31 ), IT ( 1,815 ), Knowledge ( 95 ), Knowledge Management ( 33 ), Knowledge Workers ( 18 ), Loyalty ( 6 ), Management ( 29 ), Marketing ( 875 ), Markets ( 582 ), Net ( 2,481 ), Nethnology ( 918 ), Partners ( 7 ), Research ( 140 ), Revenue ( 11 ), ROI ( 10 ), SMO ( 21 ), Social ( 167 ), Social Media ( 1,051 ), Social Networking ( 583 ), Social Networks ( 415 ), Studies ( 104 ), Surveys ( 49 ), Time to Market, Transformation ( 43 ), Values ( 30 ), Web ( 3,022 ), YouTube ( 70 )   

  Social Payday 

  McKinsey: Companies using the [Social] Web intensively gain market share, margins; http://eicker.at/Payday (via @netzoekonom)

  Online Politics « Wir sprechen Online. is discussing. Toggle Comments

   
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  Gerrit Eicker 14:13 on 1. January 2011 Permalink | Reply
  Tags: .EN ( 3,137 ), 2011 ( 50 ), Advertising ( 456 ), AR ( 16 ), Augmented Reality ( 18 ), Business ( 1,165 ), Business Models ( 68 ), Business Value ( 6 ), Change ( 46 ), Cloud ( 77 ), Communications ( 576 ), Consumers ( 120 ), Customers, Data ( 60 ), eBooks ( 126 ), Enterprise Social Networking ( 24 ), IT ( 1,815 ), Journalism ( 102 ), Marketing ( 875 ), Media ( 574 ), Metaverse ( 223 ), Mobile ( 290 ), Net ( 2,481 ), Nethnology ( 918 ), Organisation ( 407 ), Paywalls ( 17 ), PR ( 175 ), Predictions ( 54 ), Predictive Analytics ( 4 ), Publishing ( 617 ), Social Media ( 1,051 ), Social Networking ( 583 ), Strategy ( 79 ), Syndication ( 25 ), Transformation ( 43 ), Web ( 3,022 ), Web Engagement ( 4 ), Web Engagement Management ( 3 ), WEM ( 2 )   

  Ready to Rumble? 

  Ready for 2011? Predictions regarding Data, IT, Journalism and Publishing, the Metaverse and Web; http://eicker.at/Predictions
   
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  Gerrit Eicker 17:35 on 23. December 2010 Permalink | Reply
  Tags: .EN ( 3,137 ), Analysis ( 93 ), Analytics ( 67 ), Branding ( 189 ), Brands ( 197 ), Business ( 1,165 ), Communities ( 88 ), Consumers ( 120 ), Customer Perception, Customers, Dashboards ( 11 ), Data ( 60 ), Data Mining ( 29 ), Design ( 108 ), Designers ( 7 ), eCommerce ( 108 ), Experiments ( 12 ), Fashion ( 8 ), Fashion Brands, Forecasts ( 3 ), Information ( 74 ), Insights ( 7 ), IT ( 1,815 ), Knowledge ( 95 ), Market Research ( 18 ), Marketing ( 875 ), Marketing Research ( 40 ), Markets ( 582 ), Media ( 574 ), Net ( 2,481 ), Nethnology ( 918 ), Perception ( 3 ), Perceptions ( 2 ), Polyvore ( 3 ), Polyvore Style Analytics, Rankings ( 29 ), Research ( 140 ), Sales ( 119 ), Social Media ( 1,051 ), Style ( 2 ), Web ( 3,022 )   

  Polyvore Style Analytics 

  Polyvore provides insights into customer perception of fashion brands with: Style Analytics; http://eicker.at/StyleAnalytics

  Data and Predictive Analytics « Wir sprechen Online. is discussing. Toggle Comments

   
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  Gerrit Eicker 09:17 on 19. December 2010 Permalink | Reply
  Tags: .EN ( 3,137 ), Advertising ( 456 ), Banners ( 10 ), Branding ( 189 ), Brands ( 197 ), Business ( 1,165 ), Campaigning ( 62 ), Communications ( 576 ), Creation ( 26 ), Creativity ( 39 ), Customers, Display Advertising ( 38 ), Frequency ( 7 ), Marketing ( 875 ), Measurement ( 37 ), Net ( 2,481 ), Reach ( 113 ), Targeting ( 25 ), Web ( 3,022 )   

  Banner Ads 

  Why you need an effective creative, the right frequeny level and targeting for banner ads; http://eicker.at/BannerAds

  Display Ads « Wir sprechen Online. is discussing. Toggle Comments

   
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  Gerrit Eicker 20:01 on 25. November 2010 Permalink | Reply
  Tags: .EN ( 3,137 ), Blogging ( 227 ), Blogs ( 279 ), Branding ( 189 ), Brands ( 197 ), Broadcast ( 6 ), Cluetrain ( 68 ), Commercialism, Communications ( 576 ), Consumers ( 120 ), Customer Service ( 10 ), Customers, Emotions ( 5 ), Engagement ( 45 ), Facebook ( 593 ), Individuals ( 5 ), Marketing ( 875 ), Markets ( 582 ), Net ( 2,481 ), Organisation ( 407 ), Organisational Culture ( 30 ), PR ( 175 ), Products ( 12 ), Psychology ( 6 ), Publishing ( 617 ), Quotes ( 584 ), Reviews ( 36 ), Social ( 167 ), Social Media ( 1,051 ), Social Networking ( 583 ), Twitter ( 646 ), Web ( 3,022 )   

  Humane Brands 

  Joel: Brands may never be human, but they can become more humane; http://eicker.at/HumaneBrands

  Brand Success « Wir sprechen Online. is discussing. Toggle Comments

   
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  Gerrit Eicker 11:28 on 20. November 2010 Permalink | Reply
  Tags: .EN ( 3,137 ), Advertising ( 456 ), Attention ( 49 ), Audio ( 39 ), Awareness ( 34 ), Branding ( 189 ), Campaigns ( 24 ), Communications ( 576 ), Consumers ( 120 ), Conversation ( 48 ), Customers, Dialog ( 72 ), Digitalisation ( 28 ), Innovation ( 96 ), Intrusiveness, IT ( 1,815 ), Marketing ( 875 ), Markets ( 582 ), Media ( 574 ), Mobile ( 290 ), Net ( 2,481 ), Nethnology ( 918 ), Onliner ( 196 ), Predictions ( 54 ), Print ( 196 ), Privacy ( 237 ), Products ( 12 ), Promotion ( 6 ), Radio ( 29 ), Real-time ( 92 ), Real-time Advertising ( 2 ), Real-time Marketing ( 4 ), Research ( 140 ), Services ( 21 ), Smartphones ( 51 ), Social Media ( 1,051 ), Social Media Campaigning ( 12 ), Social Media Tracking ( 19 ), Studies ( 104 ), Text ( 60 ), Tracking ( 49 ), TV ( 125 ), Twitter ( 646 ), Video ( 191 ), Web ( 3,022 )   

  Future of Advertising 

  The future of advertising ( http://eicker.at/1i ) is still advertising ( http://eicker.at/1j ) and more intrusive than before.

  Data Markets « Wir sprechen Online. is discussing. Toggle Comments