Wir sprechen Online. » Display Advertising

Online News and Advertising

Gerrit Eicker — Mon, 13 Feb 2012 13:40:01 +0000

PEJ: Online advertising on news sites is still not targeted, neither by context nor behavior; http://eicker.at/NewsAdvertising

Gerrit Eicker — Mon, 09 Jan 2012 14:20:53 +0000

ComScore: It’s a social world. – The deeper truth: It’s a Facebook world – except of Japan; http://eicker.at/FacebookWorld

Gerrit Eicker — Mon, 24 Oct 2011 08:39:31 +0000

Gerrit Eicker — Sat, 15 Oct 2011 04:38:50 +0000

SEL: How search conversions are driven by display impression frequency; http://eicker.at/DisplayDrivesSearch

Gerrit Eicker — Fri, 16 Sep 2011 07:04:08 +0000

AOL, Microsoft, Yahoo have agreed to sell each other’s display advertising inventory to challenge Google; http://eicker.at/AMY

Gerrit Eicker — Mon, 11 Jul 2011 06:13:26 +0000

AdAge: [Google attempts] to create a liquid market for the data used to target display advertising; http://eicker.at/GoogleDDP

Gerrit Eicker — Fri, 27 May 2011 15:54:05 +0000

IAB/PwC: Internet advertising revenues hit $7.3 Billion in Q1 2011, highest first-quarter revenue; http://eicker.at/AdQ12011

Gerrit Eicker — Tue, 01 Mar 2011 08:21:49 +0000

Joel: The future of display advertising is bigger than you think, a $200B business; http://eicker.at/DisplayAdvertising

Gerrit Eicker — Tue, 01 Mar 2011 07:08:29 +0000

OVK/BVDW: Onlinewerbung überholte 2010 Zeitungswerbung. Banner weiter vor Suchwortvermarktung; http://eicker.at/Onlinewerbung2010