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  Gerrit Eicker 13:16 on 23. January 2011 Permalink | Reply
  Tags: .EN ( 3,137 ), Advertising ( 456 ), Advertising Measurement ( 2 ), Banners ( 10 ), Branding ( 189 ), Brands ( 197 ), Business ( 1,165 ), Campaigning ( 62 ), Campaigns ( 24 ), Creativity ( 39 ), Display Advertising, Dynamic Ads, Engagement ( 45 ), Integration ( 119 ), Interaction ( 31 ), Interactive Marketing ( 2 ), IT ( 1,815 ), Marketing ( 875 ), Measurement ( 37 ), Microsites ( 2 ), Nanosites, Net ( 2,481 ), Publishing ( 617 ), Real-time ( 92 ), Social ( 167 ), Social Advertising ( 5 ), Social Content ( 3 ), Social Media ( 1,051 ), Social Media Advertising ( 23 ), Social Media Marketing ( 81 ), Video ( 191 ), Web ( 3,022 )   

  Display Ads 

  Price: Why display ads are cool again: the shift from episodic to real-time banner ad marketing; http://eicker.at/DisplayAds

  Display Advertising « Wir sprechen Online. is discussing. Toggle Comments

   

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  Gerrit Eicker 12:33 on 31. December 2010 Permalink | Reply
  Tags: .EN ( 3,137 ), 2011 ( 50 ), Acquisitions ( 35 ), Advertising ( 456 ), Brand Advertising ( 4 ), Branding ( 189 ), Brands ( 197 ), Business ( 1,165 ), Business Methods ( 38 ), Business Models ( 68 ), Click-throughs ( 4 ), Competition ( 65 ), CPA ( 2 ), CPC ( 8 ), CPM ( 7 ), CRM ( 23 ), Deals ( 11 ), Direct Response ( 3 ), Direct Response Advertising, Display Advertising, eCommerce ( 108 ), Facebook ( 593 ), Form Follows Function ( 5 ), Foursquare ( 35 ), Fun ( 5 ), Functionality ( 2 ), Games ( 66 ), Groupon ( 13 ), Impact ( 4 ), IT ( 1,815 ), LivingSocial ( 4 ), Marketing ( 875 ), Myspace ( 64 ), Net ( 2,481 ), Organisation ( 407 ), Predictions ( 54 ), Real-time ( 92 ), Real-time Marketing ( 4 ), Rich-media Advertising ( 4 ), SCRM ( 16 ), Smartphones ( 51 ), Social ( 167 ), Social CRM ( 17 ), Social Games ( 40 ), Social Media ( 1,051 ), Social Media Advertising ( 23 ), Social Networking ( 583 ), Social Networks ( 415 ), Tablets ( 64 ), Twitter ( 646 ), User Acquisitions, User Retention ( 2 ), Web ( 3,022 ), Web Tablets ( 61 )   

  Social Consumers and Advertising 

  Social games, brand and direct response advertising, real-time, fun in eCommerce, user retention; http://eicker.at/Consumer2011

  Ready to Rumble? « Wir sprechen Online. is discussing. Toggle Comments

   
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  Gerrit Eicker 09:17 on 19. December 2010 Permalink | Reply
  Tags: .EN ( 3,137 ), Advertising ( 456 ), Banners ( 10 ), Branding ( 189 ), Brands ( 197 ), Business ( 1,165 ), Campaigning ( 62 ), Communications ( 576 ), Creation ( 26 ), Creativity ( 39 ), Customers ( 90 ), Display Advertising, Frequency ( 7 ), Marketing ( 875 ), Measurement ( 37 ), Net ( 2,481 ), Reach ( 113 ), Targeting ( 25 ), Web ( 3,022 )   

  Banner Ads 

  Why you need an effective creative, the right frequeny level and targeting for banner ads; http://eicker.at/BannerAds

  Display Ads « Wir sprechen Online. is discussing. Toggle Comments

   
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  Gerrit Eicker 19:00 on 21. November 2010 Permalink | Reply
  Tags: .EN ( 3,136 ), Acquisitions ( 35 ), Advertising ( 456 ), Android ( 50 ), Business ( 1,165 ), Business Models ( 68 ), Cash ( 3 ), Check-in Services ( 6 ), Check-ins ( 23 ), Commerce ( 16 ), Competition ( 65 ), Deals ( 11 ), Display Advertising, Economics ( 10 ), Economy ( 103 ), Finance ( 14 ), Foursquare ( 35 ), Google ( 647 ), Groupon ( 13 ), IT ( 1,815 ), LBS ( 39 ), Local Business ( 66 ), Local Platforms ( 13 ), Local Search ( 12 ), Localisation ( 123 ), Location-based Services ( 44 ), Markets ( 582 ), Microblogging ( 265 ), Net ( 2,480 ), Quotes ( 584 ), Search ( 308 ), Social ( 166 ), Social Media ( 1,051 ), Social Networking ( 582 ), Social Networks ( 415 ), Strategy ( 79 ), Twitter ( 646 ), Web ( 3,021 ), YouTube ( 70 )   

  Google Acquisitions 

  Blodget: Hell, yes, Google should buy Groupon. And Twitter. And Foursquare; http://eicker.at/GoogleAcquisitions

  Google, Facebook, Twitter « Wir sprechen Online. is discussing. Toggle Comments

   
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  Gerrit Eicker 15:29 on 10. September 2010 Permalink | Reply
  Tags: .EN ( 3,137 ), Advertising ( 456 ), Banners ( 10 ), Branding ( 189 ), Brands ( 197 ), Clicks ( 4 ), Consumers ( 120 ), CPC ( 8 ), CTR ( 3 ), Display Advertising, Marketing ( 875 ), Nethnology ( 918 ), Quotes ( 584 ), Reach ( 113 ), Views, Web ( 3,022 )   

  The Power of Display Advertising 

  Yomtobian: Click through or not, the power of display advertising is exponential; http://j.mp/aL3UPf

  Banner Ads « Wir sprechen Online. is discussing. Toggle Comments

   
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  Gerrit Eicker 08:02 on 26. April 2010 Permalink | Reply
  Tags: .EN ( 3,137 ), Advertising ( 456 ), Branding ( 189 ), Brands ( 197 ), Business ( 1,165 ), CPM ( 7 ), Display Advertising, Markets ( 582 ), Net ( 2,481 ), Organisation ( 407 ), Quotes ( 584 ), Web ( 3,022 )   

  Land War in Online Display Advertising 

  Geffs: Get ready for the coming land war in online display ads; http://j.mp/cn8udr

  Banner Ads « Wir sprechen Online. is discussing. Toggle Comments

   
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  Gerrit Eicker 18:21 on 8. April 2010 Permalink | Reply
  Tags: .EN ( 3,137 ), Advertising ( 456 ), Analysis ( 93 ), Banners ( 10 ), Business ( 1,165 ), Classifieds ( 9 ), Digital Video, Display Advertising, eMail ( 85 ), Lead Generation, Marketing ( 875 ), Markets ( 582 ), Media ( 574 ), Net ( 2,481 ), Publishing ( 617 ), Referrals ( 11 ), Reports ( 22 ), Rich Media ( 2 ), Search ( 308 ), Search Advertising ( 9 ), Sponsorship ( 4 ), Studies ( 104 ), Web ( 3,022 )   

  Online Advertising: All-time High 

  IAB/PwC; PDF: U.S. online ad revenue hit an all-time high of $6.3B in Q4 2009, plus 2.6% vs. Q4 2008; http://j.mp/bYhK9b
   
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  Gerrit Eicker 09:55 on 22. February 2010 Permalink | Reply
  Tags: .EN ( 3,137 ), Advertising ( 456 ), Business ( 1,165 ), Direct Marketing ( 4 ), Display Advertising, GRP, Marketing ( 875 ), Measurement ( 37 ), Media ( 574 ), Net ( 2,481 ), Nethnology ( 918 ), Reach ( 113 ), Social Media ( 1,051 ), Strategy ( 79 ), TV ( 125 ), Web ( 3,022 ), WRP   

  WRP 

  Zimbalist: Outcome-based measures ignore the very real and powerful ability of [online] advertising; http://j.mp/cqNdzG

  The Power of Display Advertising « Wir sprechen Online. is discussing. Toggle Comments

   
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  Gerrit Eicker 16:04 on 2. February 2010 Permalink | Reply
  Tags: .DE ( 507 ), 2009 ( 21 ), Deutschland ( 82 ), Display Advertising, Marketing ( 875 ), Märkte ( 19 ), Media ( 574 ), Netz ( 193 ), Statistik ( 24 ), Web ( 3,022 ), Werbebanner ( 2 ), Werbung ( 69 )   

  Onlinewerbung: 18% Plus in 2009 

  Thomson Media Control misst ein Rekordjahr für Onlinewerbung in Deutschland: netto +18% zu 2008; http://j.mp/cw1lfc
   
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  Gerrit Eicker 17:51 on 14. December 2009 Permalink | Reply
  Tags: .EN ( 3,137 ), Advertising ( 456 ), ComScore ( 4 ), ComScore Ad Metrix, Display Advertising, Germany ( 16 ), Holtzbrinck ( 2 ), IT ( 1,815 ), Marketing ( 875 ), Marketing Research ( 40 ), Markets ( 582 ), Measurement ( 37 ), Media ( 574 ), Net ( 2,481 ), Publishing ( 617 ), Reach ( 113 ), Stats ( 128 ), Web ( 3,022 )   

  ComScore Launches Ad Metrix Germany 

  ComScore Ad Metrix goes Germany: Holtzbrinck ranks as top display ad publisher in September; http://j.mp/53gNjl