Microsoft and Facebook vs. Google
Williams: Why the Microsoft-Facebook-alliance really is a threat to Google; http://eicker.at/MicrosoftFacebook
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Gerrit Eicker
Facebookers
In Facebookers we trust! Pew research: Active Facebookers are more trusting than non-networked counterparts; http://eicker.at/Facebookers
Gerrit Eicker
Facebook Statusmeldungen*
Facebook Statusmeldungen sind nicht alles, aber ohne Statusmeldungen ist Facebook nichts; http://eicker.at/FBStatusmeldungen
Gerrit Eicker
Facebook Profile to Facebook Page Migration
Facebook starts a Page Migration tool: convert Facebook Profiles to Facebook Pages; http://eicker.at/ProfilePageMigration
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Gerrit Eicker
Facebook: “Since profiles are for meant individual people, they aren’t suited to meet your business needs. Pages offer more robust features for organizations, businesses, brands, and public figures… Business accounts are designed for people who only want to use Facebook to administer Pages and run ad campaigns. For this reason, business accounts do not have the same features as personal accounts. … Be aware that when you convert your profile to a Page, your profile pictures will be transferred, and all of your friends will be automatically added as people who like your Page. No other content will be carried over to your new Page, so be sure to save any important content before beginning your migration. … Once you have converted your profile to a Page, you can’t revert this change. Please keep in mind that it is a violation of Facebook’s Statement of Rights and Responsibilities to maintain a profile for anything other than an individual person.”
IF: “For the first time, Facebook now allows personal user profiles to be converted into official business Pages, turning all their friends into fans. The ‘Profile To Business Page Migration’ tool will help people who either created a personal profile for a business before Pages existed, or accidentally started accumulating fans as friends instead of Likes. … Migration will be especially useful for users who initially planned to use their profile to promote a small business, such as an event promotion company or consultancy, but eventually hit Facebook’s 5000 friend limit. It will also allow those promoting a business with a personal profile to begin using third-party Page applications that allow them to set up a Like-gated landing page, run contests, collect email addresses, and recreate functionality from websites.”
FC: “With the launch of a new migration tool, Facebook is letting single users around the world create a more business-centric, limited form of Facebook entry that allows business to have thousands of ‘fans’ rather than acting as an interactive friend resource. … A user may choose to migrate to the Pages system because while it has restrictions, such as the inability to friend people or follow the usual social networking status-update shares, it does allow you to surpass the 5,000 friend limit because followers of a Page are ‘fans’ not ‘friends.’”
Gerrit Eicker
Social Media Metrics and ROI
Which social media marketing metrics matter? http://eicker.at/2f What about social media values and ROI? http://eicker.at/2g
Gerrit Eicker
Facebook Fans
Ray, Forrester: What is the value of a Facebook fan? Zero! There is no intrinsic value; http://j.mp/cfefBX
Gerrit Eicker
Shut Up, I am Talking
Gregory Levey put up a Facebook fan page for his book, ending up with hundreds of thousands of fans; http://j.mp/b9XHHN
Gerrit Eicker
The Inner Circle of 150 Friends
Dunbar: You can have 1,500 friends [at Facebook] but people maintain [an] inner circle of around 150; http://j.mp/5j0ffl
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Gerrit Eicker
Dunbar (study is due to be published later this year): “The interesting thing is that you can have 1,500 friends but when you actually look at traffic on sites, you see people maintain the same inner circle of around 150 people that we observe in the real world. – People obviously like the kudos of having hundreds of friends but the reality is that they’re unlikely to be bigger than anyone else’s. … There is a big sex difference though … girls are much better at maintaining relationships just by talking to each other. Boys need to do physical stuff together.”
Gerrit Eicker
Marken in Social Media
Razorfish geht der Frage nach [PDF], wieso Onliner Fans oder Follower von Marken werden; http://j.mp/Kgvik
Gerrit Eicker
Custom Facebook Pages
Facebook Pages: a 101, customisation collection and the Static FBML app to start easily; http://j.mp/44JDro
In a national phone survey of 2,255 American adults last fall, the Pew Research Center’s Internet & American Life Project found that: Facebook users are more trusting than others. Controlling for other factors, the research found that a Facebook user who uses the site multiple times per day is 43% more likely than other internet users and more than three times as likely as non-internet users to feel that most people can be trusted. – Facebook users have more close relationships. Controlling for other factors, the research found that someone who uses Facebook several times per day averages 9% more close, core ties in their overall social network compared with other internet users. – Facebook users are much more politically engaged. The survey was conducted over the November 2010 election season. Compared with other internet users, and users of other social networking platforms, a Facebook user who uses the site multiple times per day was an additional two and half times more likely to attend a political rally or meeting, 57% more likely to persuade someone on their vote, and 43% more likely to have said they would vote. – Facebook users get more social support. The survey explored how much total social support, emotional support, companionship, and instrumental aid (such as having someone help you when you are sick in bed) adults receive. Controlling for other factors, a Facebook user who uses the site multiple times per day receives more emotional support and companionship. For Facebook users, the additional boost is equivalent to about half the total support that the average American receives as a result of being married or cohabitating with a partner. … Social networking sites are increasingly used to keep up with close social ties. Looking at those people that social networking site users report as their core discussion confidants, 40% of users have friended all of their closest confidants. This is a substantial increase from the 29% of users who reported in our 2008 survey that they had friended all of their core confidants.