Facebook Fans
Ray, Forrester: What is the value of a Facebook fan? Zero! There is no intrinsic value; http://j.mp/cfefBX
Tagged: Facebook Pages RSS
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Gerrit Eicker
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Gerrit Eicker
Shut Up, I am Talking
Gregory Levey put up a Facebook fan page for his book, ending up with hundreds of thousands of fans; http://j.mp/b9XHHN
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Gerrit Eicker
Facebook Suggested Interests
Facebook unveils one of the most powerful recommendation engines for new users; http://j.mp/9NulrM
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Gerrit Eicker
Facebook Search
Facebook launched an Open Graph search engine, searching through liked websites too; http://j.mp/bYdXA5
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Gerrit Eicker
Slapp
Is Slapp, the strategic lawsuit against public participation, returning to the (social) Web? http://j.mp/9hDLOL
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Gerrit Eicker
TwentyFeet
Check your track: TwentyFeet (in beta currently) aggregates social media stats in one place; http://j.mp/TwentyFeet
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Martin Seibert
Thanks for mentioning us. :-)
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Gerrit Eicker
Facebook Open Graph
The Open Graph protocol enables the integration of web pages into the social graph across Facebook; http://j.mp/bIBGzE
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Gerrit Eicker
Facebook: “The Open Graph protocol enables you to integrate your web pages into the social graph. It is currently designed for web pages representing profiles of real-world things — things like movies, sports teams, celebrities, and restaurants. Once your pages become objects in the graph, users can establish connections to your pages as they do with Facebook Pages. Based on the structured data you provide via the Open Graph protocol, your pages show up richly across Facebook: in user profiles, within search results and in News Feed. … You can also add any of a number of social plugins to your site with a line of HTML.”
Facebook Developer Blog: “We’re hosting our third f8 conference in San Francisco today. There are two important themes behind everything we’re delivering today. First, the Web is moving to a model based on the connections between people and all the things they care about. Second, this connections-based Web is well on its way to being built and providing value to both users and developers – the underlying graph of connections just needs to be mapped in a way that makes it easy to use and interoperable. – Today we are introducing three new components of Facebook Platform to make the connections-based Web more real: social plugins, the Open Graph protocol, and the Graph API.”
TC: “With Open Graph, Facebook Sets Out To Make The Entire Web Its Tributary System. … Basically, the Open Graph API is a way for Facebook to allow other companies, sites, services, etc to interact with Facebook without having to create a dedicated Facebook Page. Big deal, you might think – isn’t that what Connect is? Yes, to an extent, but it would seem that the idea here is to go way past that. – With the Open Graph API, Facebook wants to allow anyone to take their own site and essentially wrap it in a Facebook blanket. This doesn’t necessarily mean in a visual way, but rather that these sites which use the APIs will be able to replicate many of the core Facebook functionality on their own sites. … The idea is to keep expanding Facebook’s social graph, and more importantly, it’s social reach. … (Facebook) Connect doesn’t go far enough. If Facebook truly wants to be the main hub of social data on the web, it needs more data coming in from more sites, and Open Graph can provide that. … As Yammer founder David Sacks tweeted tonight, ‘Now that Facebook is willing to share user emails, Facebook Connect will become default signup for most websites.‘”
TNW: “Ignore Facebook Open Graph at your peril – this is Web 3.0. … The importance of Facebook’s Open Graph announcement cannot be overstated. … There’s only one fly in the ointment: Facebook itself. That name ‘Open Graph’ is a bit of a misnomer. With Facebook at its heart it’s not truly open and that could be its downfall. Open Graph is Facebook’s baby and Mark Zuckerberg and friends are ultimately in control of how it is used. … A new age is dawning, welcome to Web 3.0.”
eMarketer: “The open graph will attempt to make the Web more social. The intent is to bring together social actions from all over the Web and allow for a rich depiction (and semantic memory) of what people are liking, reading, reviewing and rating. Using the examples of Yelp and Pandora, each of which are businesses with vast quantities of information about what people like and don’t like in the realms of local businesses and music, Facebook CEO Mark Zuckerberg said the Open Graph would make the Web a richer, more connected experience. … Overall, the success of Facebook’s plans depends directly on Web firms’ willingness to add the social features announced today – along with consumers’ willingness to click a ‘Like’ button frequently, or ignore it. Judging from the number of press releases I’ve received today about ‘Like’ from Facebook’s business partners, I’d say that at the very least, brands are fairly excited to see what happens.”
Gerrit Eicker
Facebook Insights
Facebook extends analytics service: Facebook Insights adds detailed demographics to web analytics; http://j.mp/dmQjed
Gerrit Eicker
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Gerrit Eicker
Facebook: “Community Pages are a new type of Facebook Page dedicated to a topic or experience that is owned collectively by the community connected to it. Just like official Pages for businesses, organizations and public figures, Community Pages let you connect with others who share similar interests and experiences. … Now, certain parts of your profile, including your current city, hometown, education and work, and likes and interests, will contain ‘connections.’ Instead of just boring text, these connections are actually Pages, so your profile will become immediately more connected to the places, things and experiences that matter to you. … Keep in mind that Facebook Pages you connect to are public. You can control which friends are able to see connections listed on your profile, but you may still show up on Pages you’re connected to. If you don’t want to show up on those Pages, simply disconnect from them by clicking the ‘Unlike‘ link in the bottom left column of the Page. You always decide what connections to make.”
IF: “These move will help Facebook more clearly identify what users care about – and help it achieve higher search engine results for Community Pages on any topic imaginable. – The company has also renamed how users interact with Pages, borrowing the term ‘Like‘ from the action of giving a news feed item a thumbs-up. … Facebook’s new conceptual term for all these Pages, as well as your friends lists, relationship status and other social information, is ‘Connections.’ It has also made a number of corresponding privacy changes on this front, which we’ll get into once we explain the product changes.”
AF: “There are two important aspects of this new distinction. The first is that this new ‘Community Page’ classification reduces the amount of effort Facebook needs to put in to policing the pages. The second is that Facebook continues to reap the SEO benefit of having these Pages created while blocking spam. While your publishing rights will be removed at a certain point, this is the new mechanism Facebook has in place to ensure that you understand what will happen if your Page happens to become popular and you aren’t an official spokesperson for the company or group. … If my own opinion, this new form of ‘Community Pages’ is pretty much identical to the idea behind Ning, except that it’s a different technical platform, and your publishing rights will be removed if the community becomes popular.”
TC: “Conspicuously absent are options to actually add content to the page, aside from updating your status with a relevant keyword. There’s no Wall, and there’s no way to post photos or videos. Instead, Facebook is currently inviting users to apply to add content to these pages later on (it sounds like Facebook is still fleshing out how exactly this will work). Facebook intends to eventually allow users to upload their photos to the page. At this point, though, it seems like Communities have a long way to go before they feel anything like an actual community. Still, it’s clear that these could have a lot of potential in the future.”
RWW: “‘Keep in mind that Facebook Pages you connect to are public. You can control which friends are able to see connections listed on your profile, but you may still show up on Pages you’re connected to.’ – The solution? Never connect to any page that indicates an interest you don’t want the world to know about. If you find yourself connected already, disconnect as quickly as you can. Given the automatism of the profile links, it looks like you will be publicly linked and will have to de-link from each page you don’t want, regardless of how clear you’ve been about your privacy.”
Gerrit Eicker
Karriere Facebook Pages
Karriere via Facebook: Facebook Pages renommierter Unternehmen auf dem Prüfstand; http://j.mp/beaFcE
Gerrit Eicker 06:44 on 28. June 2010 Permalink |
AF: “While there was a lot of speculation about Facebook’s search strategy, the company has confirmed with us that ‘all Open Graph-enabled web pages will show up in search when a user likes them‘. Earlier this week we published about the new Facebook SEO that’s possible via the Open Graph, but now it’s clear that this is the beginning of Facebook’s internet search strategy. The race is now on for publishers to optimize their sites for Facebook’s search engine. … While we suggested that the like had just replaced the link, it has now become abundantly clear what Facebook’s intentions are. Facebook wants to launch the social semantic search engine as we alluded to during f8. Now that the search results are officially showing up as Facebook search results, the war has begun. – We’d expect a lot of developments in this space to emerge over the coming days, weeks, and months. We’ll be following Facebook’s entry into search closely. ”
AF: “If we were truly to take the war analogy further, the reality is that Facebook can do anything they want and right now Google has few ways of fighting back. The search results are simply one step in Facebook’s continuous evolution of search, so perhaps this was simply the building one boat as part of an entire battlefleet. More boats are coming though and a war will be fought (enough of the analogy!). As Facebook finalizes their ‘Great Wall’, the company is now pushing their new search strategy forward.”
FC: “So how will this affect Google and, to a lesser extent, Yahoo and Bing? Probably not so much, although you might see Bing, with its superior travel search, suffering a little. The reason is this: Facebook’s Open Graph Search will do wonders for the leisure industry (and Justin Beiber merchandise sites) because, if lots of people Like a hotel’s website, then it’ll go to the top of the Facebook search. What you won’t see on the Big Blue ‘Book will be the more mundane stuff, such as health clinics, and services such as mortuaries. This is where Google will clear up.”
Atlantic: “3 Reasons Facebook’s New Search Isn’t a Threat to Google. – First, only pages that use the Open Graph protocol will show up in a Facebook search, according to the All Facebook report. Anyone without a ‘like’ button is excluded. That might add an incentive to add the buttons, but it also means Facebook is leaving out large swaths of the Internet. … Second, Google also has its own (admittedly less accurate) way of gauging user interest: tracking clicks. Granted, everyone clicks on links that end up being useless, but the practice of tracking them still gives the search engine some rough sense of subjective interest. … Finally there’s also the fact that subjective interest just isn’t always the best indicator of a good result. If I conduct a search for ‘BP oil spill,’ chances are the most “liked” links won’t be the latest news stories that I’m looking for, but anti-BP screeds. The emotional response to any issue or individual could skew the search results away from the topic at hand and to the response.”
SEL: “Has Facebook become an important – even critical – marketing vehicle and promotional tool? Absolutely. Is its search engine going to challenge Google in the near term? Not a chance – at least not without radical change and improvement. – As Danny said to me in an email and a comment on the aimClear blog, ‘If this is declaring war on Google, Facebook’s starting out by sending a boat against a battle fleet.‘”
AF: “In the grand scheme of things, Facebook has a long way to go in search. However to ignore the company’s latest actions to push out the Open Graph as the basis of their search strategy would be foolish. Facebook is rapidly moving toward becoming the largest internet site in the world. Google didn’t attempt to buy the company years back for no reason. Google also isn’t pushing out new social and semantic features for no reason at all. – Facebook will be a significant threat to Google and while Google may still be the leader in search, Facebook will rapidly gain traction.“