Kindle Lending Club
The Kindle Lending Club on Facebook: Borrowing requests and lending offers are on the wall; http://eicker.at/KindleLendingClub
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Gerrit Eicker
Facebook Shopping
Retailers are integrating Facebook: users are opening up to the idea of shopping on Facebook; http://eicker.at/FacebookShopping
Gerrit Eicker
Facebook Mobile
Facebook launches: new iPhone/Android apps, Single Sign-on via Places API, Facebook Deals; http://eicker.at/FacebookMobile
Gerrit Eicker
Facebook Groups vs. Facebook Pages
Zuckerberg: For brands, we have Pages. Lazerow: Groups offer sharing both internally and externally; http://eicker.at/j
Gerrit Eicker
ShopTab
Showcase products from existing online stores on Facebook with: ShopTab, starts at $10/month; http://j.mp/bOboVW
Gerrit Eicker
Facebook Fans
Ray, Forrester: What is the value of a Facebook fan? Zero! There is no intrinsic value; http://j.mp/cfefBX
Gerrit Eicker
Shut Up, I am Talking
Gregory Levey put up a Facebook fan page for his book, ending up with hundreds of thousands of fans; http://j.mp/b9XHHN
Gerrit Eicker
Facebook Suggested Interests
Facebook unveils one of the most powerful recommendation engines for new users; http://j.mp/9NulrM
Gerrit Eicker
Facebook Search
Facebook launched an Open Graph search engine, searching through liked websites too; http://j.mp/bYdXA5
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Gerrit Eicker
AF: “While there was a lot of speculation about Facebook’s search strategy, the company has confirmed with us that ‘all Open Graph-enabled web pages will show up in search when a user likes them‘. Earlier this week we published about the new Facebook SEO that’s possible via the Open Graph, but now it’s clear that this is the beginning of Facebook’s internet search strategy. The race is now on for publishers to optimize their sites for Facebook’s search engine. … While we suggested that the like had just replaced the link, it has now become abundantly clear what Facebook’s intentions are. Facebook wants to launch the social semantic search engine as we alluded to during f8. Now that the search results are officially showing up as Facebook search results, the war has begun. – We’d expect a lot of developments in this space to emerge over the coming days, weeks, and months. We’ll be following Facebook’s entry into search closely. ”
AF: “If we were truly to take the war analogy further, the reality is that Facebook can do anything they want and right now Google has few ways of fighting back. The search results are simply one step in Facebook’s continuous evolution of search, so perhaps this was simply the building one boat as part of an entire battlefleet. More boats are coming though and a war will be fought (enough of the analogy!). As Facebook finalizes their ‘Great Wall’, the company is now pushing their new search strategy forward.”
FC: “So how will this affect Google and, to a lesser extent, Yahoo and Bing? Probably not so much, although you might see Bing, with its superior travel search, suffering a little. The reason is this: Facebook’s Open Graph Search will do wonders for the leisure industry (and Justin Beiber merchandise sites) because, if lots of people Like a hotel’s website, then it’ll go to the top of the Facebook search. What you won’t see on the Big Blue ‘Book will be the more mundane stuff, such as health clinics, and services such as mortuaries. This is where Google will clear up.”
Atlantic: “3 Reasons Facebook’s New Search Isn’t a Threat to Google. – First, only pages that use the Open Graph protocol will show up in a Facebook search, according to the All Facebook report. Anyone without a ‘like’ button is excluded. That might add an incentive to add the buttons, but it also means Facebook is leaving out large swaths of the Internet. … Second, Google also has its own (admittedly less accurate) way of gauging user interest: tracking clicks. Granted, everyone clicks on links that end up being useless, but the practice of tracking them still gives the search engine some rough sense of subjective interest. … Finally there’s also the fact that subjective interest just isn’t always the best indicator of a good result. If I conduct a search for ‘BP oil spill,’ chances are the most “liked” links won’t be the latest news stories that I’m looking for, but anti-BP screeds. The emotional response to any issue or individual could skew the search results away from the topic at hand and to the response.”
SEL: “Has Facebook become an important – even critical – marketing vehicle and promotional tool? Absolutely. Is its search engine going to challenge Google in the near term? Not a chance – at least not without radical change and improvement. – As Danny said to me in an email and a comment on the aimClear blog, ‘If this is declaring war on Google, Facebook’s starting out by sending a boat against a battle fleet.‘”
AF: “In the grand scheme of things, Facebook has a long way to go in search. However to ignore the company’s latest actions to push out the Open Graph as the basis of their search strategy would be foolish. Facebook is rapidly moving toward becoming the largest internet site in the world. Google didn’t attempt to buy the company years back for no reason. Google also isn’t pushing out new social and semantic features for no reason at all. – Facebook will be a significant threat to Google and while Google may still be the leader in search, Facebook will rapidly gain traction.“
Gerrit Eicker
Slapp
Is Slapp, the strategic lawsuit against public participation, returning to the (social) Web? http://j.mp/9hDLOL
TNW: “Facebook held its ‘mobile event’ for over 7,000 viewers. In his opening remarks, Facebook CEO Mark Zuckerberg said, ‘Our goal is to make it so that no matter what platform you are building, your apps can be social…And that over the next few years, entire industries will be rethought as social applications.‘ He also mentioned that 200 million people now use Facebook via mobile devices.”
Ray, Forrester: “Today’s pronouncements demonstrate the ambition and vision Facebook has for itself in mobile computing and socializing over the long term, but in the immediate future Facebook now is poised to bring the wonders of checking in to the masses. … Facebook’s new Deals feature is uniquely positioned to bring rapid changes to consumer behavior over the next year. Here’s why: First, Facebook is a platform with 500 million avid users (compared to the 4 million who currently use Foursquare), and with each passing month more consumers are accessing and updating Facebook via their smartphones. Second, Facebook’s new Deal platform is free for marketers and SMBs; anyone who claims a location on the Facebook Places platform can easily and quickly launch an offer. Finally, marketers are lining up to create offers on this new Facebook platform. … One outstanding question is how Facebook’s new Places features will affect the fledgling LBS category. … It seems evident to me that the LBS space is in for some profound changes in the coming year as Facebook Places becomes as familiar to Facebook users as status updates and fan pages are today.”
SEL: “The world of location-based services changed dramatically today. And the changes that Facebook announced place the company firmly in the center of that very dynamic universe and ecosystem. – Toward the end of becoming a “platform” for mobile, Facebook made several significant announcements aimed at developers. There were also announcements aimed at consumers and marketers, ‘Deals’ being the big one. … It thus appears very simple to create an offer for Facebook Deals. The simplicity of this page will be significant for the millions of small businesses that will undoubtedly be interested getting access to this offering. And it will be opened up to small businesses in the near future – initially 20,000 and then the broader audience. … Deals will be a big hit with both consumers and marketers, whether large or small. Coupons is one of the most effective and popular forms of mobile advertising and Facebook’s reach will make it a huge player in this segment. – It will take a little while to digest all the implications of these announcements as well as to see their impact on the market and the mobile ecosystem as a whole. But I’m pretty confident that they’ll be significant and even lasting.”
IF: “Facebook is seeking to allow developers to build in a social environment no matter what phone they’re building on, whether that’s RIM, Android, iPhone, Windows Phone, or the mobile web. The company recently reached the milestone of 200 million people actively using Facebook mobile products across all platforms. … ‘You can rethink any product area to be social, have it be more engaging, have it grow virally, and remake whole industries’ says Zuckerberg.”
VB: “With a new single sign-on feature, Facebook aims to become the way users log into all their mobile applications. It’s already doing this to some extent, by allowing users to log into non-Facebook websites using Facebook Connect, but the company’s mobile chief, Erick Tseng, said the goal here is to make the process as simple as possible on phones, where typing in user names and passwords can be a huge pain. … On the privacy front, the news today doesn’t seem hugely significant, but I still expect some complaints when users start seeing Facebook data showing up in other apps.”
Guardian: “Facebook today revealed a series of improvements to its service on mobile devices in a move that lays the foundations for new revenue streams from retail stores, venues and small businesses. – Mobile is seen as a powerful platform for the expansion of Facebook, particularly in the developing world where internet adoption is increasingly skipping desktop computers and growing rapidly on the mobile web. … Facebook’s head of mobile business, Henri Moissinac, told the Guardian the improvement could be interesting for developers. ‘Augmented-reality apps like Layar will be able to visualise deals in real-time around a user’s location,’ he said.”