Link Building KPIs
Bencken: Tracking KPIs for link building is a critical step. 6 metrics you need to manage; http://j.mp/9At5tG
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Gerrit Eicker
Facebook Privacy VII.
Solis: The idea of privacy and publicity are at odds. Facebook and the new age of privacy; http://j.mp/bzi0ug
Gerrit Eicker
Icons of the Web
A sea of favicons, presented proportional to the sum of reach of sites using it; http://j.mp/Webicons (via @VizWorld)
Gerrit Eicker
Social Media Marketing
Forrester: If you think social media marketing is worthless, you are doing it wrong; http://j.mp/b7DYG9
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avm123
Involvement plays as a key factor in social media marketing. getting the best result simply takes an effort of monitoring and constant development for your site. The basic job of social media engagements was practically the initial step to do that comprise a more connective process.
Gerrit Eicker
Involver AMP
Involver launches AMP: integrated social marketing dashboard to monitor, respond, engage in 1 place; http://j.mp/bJZ7NG
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Martin Seibert (TwentyFeet)
I still lov our approach with http://www.twentyfeet.com. :-)
Gerrit Eicker
Microsoft: We are Still Here
Microsoft: We are the leading OS, cloud, webmail, office, server, CRM supplier, making most money; http://j.mp/9PtWLh
Gerrit Eicker
Awareness: Social Media Hub
Publish, manage, and measure across multiple social media channels: Awareness Social Media Hub; http://j.mp/9TUolE
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Gerrit Eicker
Awareness: “Publish with one-click to dozens of destinations across Facebook, Twitter, YouTube and Flickr. Control who has rights to publish where with an easy-to-use web-based permissioning system. Automatically publish the right kind of content to the right social media destinations. – Centralize organizational access to social media channels. Update or remove published content in dozens of places with one-click. View detailed audit trails and publication history for every piece of published content. – Track the effectiveness and reach of published content across social media channels with one simple view of activity across your social marketing campaigns. Drill down to see the details of how a particular piece of content is being consumed, shared, commented on, and favorited. React to peaks and valleys in content activity with trend reporting. – Standard pricing for the Hub starts at $2,000 / month (with annual subscription) which includes access to 5 channels from the supported channel types.”
Mashable: “Perhaps the most rewarding aspect of the Social Marketing Hub is that marketers can manage all channel behavior – like viewing and adding comments or replies – inside their dashboards. So, you can watch the conversations happening on Facebook and Twitter and participate in all of them from a single place. For example, if there’s an inappropriate comment posted to your Facebook Page, you can remove it in the Hub. – The Social Marketing Hub includes aggregate, channel and content-specific metrics. Users can look at views, click-throughs, comments, retweets, favorites and likes. The Hub also includes sentiment analysis for both comments and the commenters that created them. This handy feature should help brands better identify and address brand advocates and naysayers. – The Social Marketing Hub is priced at $2,000 for the lowest subscription plan, which includes support for up to five channels.“
Gerrit Eicker
TwentyFeet
Check your track: TwentyFeet (in beta currently) aggregates social media stats in one place; http://j.mp/TwentyFeet
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Martin Seibert
Thanks for mentioning us. :-)
Gerrit Eicker
Forget the Click
Shaw: Forget the click. How the click-through metric is holding back digital media spend; http://j.mp/qfhK5
Gerrit Eicker
Reach and Frequency (R/F)
McConnell: It is rather important to know what we say, to how many people and how often; http://tr.im/uazO
NMAP: “A large-scale scan of the top million web sites (per Alexa traffic data) was performed in early 2010 using the Nmap Security Scanner and its scripting engine. As seen in the New York Times, Slashdot, Gizmodo, Engadget, and Telegraph.co.uk … – We retrieved each site’s icon by first parsing the HTML for a link tag and then falling back to /favicon.ico if that failed. 328,427 unique icons were collected, of which 288,945 were proper images. The remaining 39,482 were error strings and other non-image files. Our original goal was just to improve our http-favicon.nse script, but we had enough fun browsing so many icons that we used them to create the visualization below. – The area of each icon is proportional to the sum of the reach of all sites using that icon. When both a bare domain name and its “www.” counterpart used the same icon, only one of them was counted. The smallest icons – those corresponding to sites with approximately 0.0001% reach – are scaled to 16×16 pixels. The largest icon (Google) is 11,936 x 11,936 pixels, and the whole diagram is 37,440 x 37,440 (1.4 gigapixels).“