Mobile Commerce In-store
1 in 5 mobile price matchers ultimately made their most recent purchase from an online store; http://eicker.at/MobileCommerce
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Gerrit Eicker
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Gerrit Eicker
Mobile!
Pew: 87% Americans own a cell phone, 35% own a smartphone, 19% a tablet, 19% an eReader; http://eicker.at/Mobile
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Gerrit Eicker
Deutschland Mobil
ID21: 26,5 Prozent der Deutschen nutzen das Netz mobil, 24 Prozent besitzen ein Smartphone; http://eicker.at/DeutschlandMobil
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Gerrit Eicker
ID21: “Die mobile Internetnutzung erfreut sich in Deutschland immer größerer Beliebtheit: Aktuell greifen bereits 26,5 Prozent der Bevölkerung von unterwegs auf das Internet zu. Knapp 40 Prozent davon würden deutlich häufiger mobil online gehen, wenn die Übertragungsgeschwindigkeiten höher wären als es aktuell der Fall ist. Hier besteht noch großes Potenzial, denn 43,4 Prozent der Befragten können sich bereits heute vorstellen, das Internet ausschließlich über einen mobilen Zugang zu nutzen. – Rein wirtschaftlich könnte dies auch umsetzbar sein, denn aktuell sind die Befragten bereit, durchschnittlich 22,30 Euro im Monat für ihren mobilen Internetanschluss zu bezahlen. Dies sind zentrale Ergebnisse der erstmals veröffentlichten Studie ‘Mobile Internetnutzung – Entwicklungsschub für die digitale Gesellschaft?’ der Initiative D21, für die TNS Infratest 1.005 Telefoninterviews durchführte. – Die Entwicklung hin zur mobilen Internetnutzung wird hauptsächlich durch die immer größere Verbreitung der neuesten mobilen Gerätegeneration begünstigt: Mittlerweile besitzen knapp 24 Prozent der Bevölkerung bereits ein Smartphone und fünf Prozent einen Tablet- Computer, obwohl diese erst seit knapp zwei Jahren auf dem Markt sind. Dieser Trend wird sich fortsetzen, denn in den nächsten zwölf Monaten wird sich die Zahl der Tablet-Besitzer voraussichtlich verdoppeln (4,4 Prozent planen eine Anschaffung). – Wer bereits ein entsprechendes mobiles Gerät besitzt, der setzt es auch häufiger zur Internetnutzung ein: Über 57 Prozent der Befragten verbringen dadurch mehr Zeit online als zuvor. Gleichzeitig nutzen Besitzer mobiler Endgeräte bereits alle gängigen Anwendungen mobil, greifen dabei aber auf weniger datenintensive Anwendungen zurück. Dazu gehören insbesondere E-Mails bearbeiten, Internetrecherche oder Nachrichten lesen.“
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Gerrit Eicker
Online Price Matching and Reviews
Online price matching and looking up online reviews frequently go hand in hand; http://eicker.at/MobileCommerce
Gerrit Eicker
Mobile Status Updates
70 percent of mobile social networkers posted a status update while on their mobile device; http://eicker.at/SocialMediaMobile
Gerrit Eicker
Mobile Commerce is Younger
Cell phone owners ages 18-49 are more likely to use their phones for online product reviews; http://eicker.at/MobileCommerce
Gerrit Eicker
Social is Mobile
72.2 million Americans access social networking sites or blogs on their mobile device; http://eicker.at/SocialMediaMobile
Gerrit Eicker
Mobile In-Store
One third of cell phone owners use their phone for online information while inside a store; http://eicker.at/MobileCommerce
Gerrit Eicker
Messages
Apple released a public beta version of its new Messages app for OS X: the final days of SMS? http://eicker.at/Messages
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Gerrit Eicker
Apple: “Download Messages Beta and get a taste of what’s coming in OS X Mountain Lion. When you install Messages, it replaces iChat. But iChat services will continue to work. And Messages brings iMessage to the Mac – just like on iPad, iPhone, and iPod touch running iOS 5. Here are the features you can expect with Messages: Send unlimited iMessages to any Mac, iPad, iPhone, or iPod touch. Start an iMessage conversation on your Mac and continue it on your iPad, iPhone, or iPod touch. Send photos, videos, attachments, contacts, locations, and more. Launch a FaceTime video call and bring the conversation face-to-face. Messages supports iMessage, AIM, Yahoo!, Google Talk, and Jabber accounts.”
Apple: “Mac keeps the conversation going. Messages does everything iChat does, and so much more. For starters, it comes with iMessage. And just like iMessage in iOS, it lets you send unlimited messages to anyone on a Mac or an iPhone, iPad, or iPod touch running iOS 5. Send photos, videos, documents, and contacts – even send messages to a group. You can see when your message has been delivered and when someone’s typing a reply. Turn on read receipts, and they’ll see when you’ve read a message. With end-to-end encryption, your messages stay safe and private. And you can start a conversation on your Mac and pick it up on your iPhone, iPad, or iPod touch. So nothing is left unsaid.”
VB: “In addition to the announcements about Apple’s next operating system Mac OS X Mountain Lion, the company rolled out a beta edition of its iMessages chat app today. – Apple previously launched its iMessages for the iPhone and iPad as an answer to RIM’s popular BlackBerry Messenger Service. The app lets you send text, pictures, contacts, and video over 3G and Wi-Fi connections to anyone with an Apple ID or one of the other third-party messaging services. One big perk to using Messages is that it doesn’t charge you for each individual message, similar to the way wireless carriers do with SMS. Now, Apple wants to bring this functionality to the desktop in an effort to bridge the gap between conversations on mobile devices. … People who never use instant messenger but frequently send texts will probably end up using this app. It’s also likely that far fewer SMS messages will get sent over the course of time, especially if you consider the rising cost of texting plans. That’s a good thing for Apple and a very bad thing for wireless carriers, who draw a large amount of revenue through texting services.”
GigaOM: “When I tried Messages out this morning, replies to an iMessage chat showed up in Messages on my Mac, but also appeared as notifications on my iPhone sitting next to me on the desk. I could switch back and forth between the two devices and continue the conversation on either one. The entire conversation was visible on both my Mac and my iPhone and the entire experience was completely seamless. … The importance of this seamless transition between devices for me is the ability to keep the context of the entire conversation in front of me, no matter where I chose to pick up and continue with my next reply. I might get some iMessage ‘texts’ on my iPhone, but when I get back to the office, I can open my laptop and continue right where I left off. … One nice detail is that the repeat notifications on the iPhone are muted when you read the message on your Mac. … The area that might require a little more polishing is that, when the message is unread on the Mac, it still appears to mute the repeat notification on the phone. … Overall, I am pretty positive about the new features. I think Messages for Mac will actually be a big help in my professional and personal life and will make text/IM even more convenient. As for the big picture, I think the overall theme of Mountain Lion (including this beta of Messages for Mac on Lion) is not so much that iOS features and apps are coming to the Mac, but that the apps will work across both iOS and Mac in a completely seamless experience.”
TUAW: “6 cool Messages tips and tricks – It’s just arrived in beta, but Apple’s next chat app is intriguing. Are you looking to spice up your Messages skills? Here are a half dozen tips and tricks for you to start with.”
Gerrit Eicker
Mobile Commerce
Pew: 52% of adult cell phone owners make their in-store decisions mobile, 19% purchase online; http://eicker.at/MobileCommerce
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Gerrit Eicker
Pew: “More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions. During a 30 day period before and after Christmas: 38% of cell owners used their phone to call a friend while they were in a store for advice about a purchase they were considering making, 24% of cell owners used their phone to look up reviews of a product online while they were in a store, 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else… Taken together, just over half (52%) of all adult cell owners used their phone for at least one of these three reasons over the holiday shopping season and one third (33%) used their phone specifically for online information while inside a physical store – either product reviews or pricing information.”
Pew: “There are a number of demographic patterns in these survey findings. Specifically: Cell owners ages 18-49 are significantly more likely to use their phones for online product reviews than are cell owners ages 50 and older. Cell owners ages 65 and older are especially unlikely to do this-just 4% did so this holiday season. Urban and suburban cell owners are roughly twice as likely as rural cell owners to have recently used their phone to look up online reviews of a product they found in a physical store. Non-white cell owners are more likely than white cell owners to look up online product reviews, and those who have attended college are more likely to do so than those who have not. … Online price matching and looking up online reviews frequently go hand in hand. Overall, of the 33% of cell owners who used their phone recently in a store to look up either product reviews or prices online, roughly half (representing 17% of all cell owners) used their phones to engage in both of these activities. … One in five ‘mobile price matchers’ ultimately made their most recent purchase from an online store, rather than a physical location – When asked what happened on the most recent occasion where they used their phone to look up the price online of a product they found in a store, these mobile price matchers point to a range of outcomes: 37% decided to not purchase the product at all, 35% purchased the product at that store, 19% purchased the product online, 8% purchased the product at another store”
GigaOM: “This last piece of data shows the challenge for retailers, who lost about 5 percent of transactions that began with online price research, even though they have the customer in-store. That’s something that retailers have been increasingly sensitive about, especially with promotions like Amazon’s holiday offer to knock off $5 from certain products if users checked prices through Amazon. But the data also show how retailers can fight back. They obviously need to be aware of prices online, and they may look at ways to lower prices or match online prices in-store to remain competitive. … The challenge is still considerable for retailers of all sizes. Having consumers walk in with connected computers in their pocket means many of them can find a potentially better deal online or in another store. But retailers should be thinking about how to satisfy their customers’ shifting buying patterns. … It’s definitely going to be harder for physical retailers in this new mobile-enhanced shopping era but there’s still ways to compete as buyers get a lot smarter.”
RWW: “The strategy revolves around having a strong mobile Web presence. That does not necessarily mean an actual native app. If you are in a retail store researching with your phone and you Google the product, the retail store should be one of the first results. With the location abilities of smartphones, the search could even tell you what store or neighborhood you are actually in. The retailer could then be able to offer a deal or an incentive to buy and offer to complete the transaction through the device. The mobile Web app could hook into your mobile wallet and bill you directly or instruct the consumer to see the cashier where payment could be made by either near field communications (NFC) or by scanning a QR code. The idea is to control both the research and the transaction. Channel the consumer to your product.“
Pew: “Currently, 87% of American adults have a cell phone, 57% have a laptop, 19% own an e-book reader, and 19% have a tablet computer; about six in ten adults (63%) go online wirelessly with one of those devices. … Among cell phone owners, 42% own a smartphone as of May 2011. This means that 35% of all American adults own a smartphone. … The financially well-off and well-educated – 59% of adults living in a household earning income of $75,000 or more are smartphone owners; 48% of those with a college degree own smartphones. Those under the age of 45 – 58% of Americans between the ages of 25 and 34 now own a smartphone as do 49% of those ages 18-24 and 44% of those ages 35-44. … 87% of smartphone owners use their phones to access the internet or email, with 78% of these users saying that they go online using their phone on a typical day. … As of August 2011, half of U.S. adult cell phone owners (50%) now have apps on their phones. … The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period. … Texting and picture-taking are the most common mobile phone activities – 73% of cell owners engage in each of these – followed by sending photos or videos to others (54%) and accessing the internet (44%).”