The Facebook Decade
Facebook was the top-visited site in 2010; http://eicker.at/1y Goldman invests $500M, values them at $50B; http://eicker.at/1z
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Gerrit Eicker
Social Consumers and Advertising
Social games, brand and direct response advertising, real-time, fun in eCommerce, user retention; http://eicker.at/Consumer2011
Gerrit Eicker
Mobiles Internet
Rayport: Mobilfunk und mobiles Internet verändern das menschliche Leben in epochaler Weise; http://eicker.at/MobilesInternet
Gerrit Eicker
Social Networking
Suster: What the past can tell us about the future of social networking; http://eicker.at/SocialNetworking
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Gerrit Eicker
Suster: “November 2010 and Facebook has 500 million users. They have more page views than even Google. More than 10% of all time on the web is now Facebook. They have become a juggernaut in online advertising, pictures, video and online games. And now they want to revolutionize email. It is no doubt that the next decade belongs to Facebook. But the coincidence is that 10 years out will be 2020 and it’s when we look back from that date I’m certain that people will find a Facebook monopoly a bit laughable. … Is the game over? Have Facebook & Twitter won or is their another act? No prizes for guessing … there’s ALWAYS a second act in technology.”
1. The Social Graph Will Become Portable
2. We Will Form Around ‘True’ Social Networks
3. Privacy Issues Will Continue to Cause Problems
4. Social Networking Will Become Pervasive
5. Third-Party Tools Will Embed Social Features in Websites
6. Social Networking (like the web) Will Split Into Layers
7. Social Chaos Will Create New Business Opportunities
8. Data Will Reign Supreme
9. Facebook Will Not be the Only Dominant Player
Gerrit Eicker
Wikia 2.0
Wales: The idea of Wikia 2.0 is to attract new people who thought wikis would be too complicated to use; http://eicker.at/Wikia
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Gerrit Eicker
Guardian: “Where Wikipedia is encyclopaedia-like, neutral (despite the regular flame wars between disputing editors) factual information, Wikia is for fan communities and more expressive. Rolling out an overhauled version in the past few weeks, Wales claims the new Wikia is far more social with better sharing features, a simpler ‘WYSIWYG’ editing interface, theme designer and improved navigation. – ‘The idea is to move into new markets, attract new people – people who traditionally thought wikis would be too complicated to use,’ Wales told the Guardian. ‘Wikia 2.0 marries the traditional wiki tools that have been so successful with newer social and editing features.‘ – Behind all these improvements is the ambition of making Wikia stickier, encouraging people to keep nurturing their wiki after the initial burst of excitement. … ‘Wikipedia is a cultural institution – and still the number five site on the internet,’ said Wales. Given that Wikia was founded in 2004, and Wikipedia in 2001, Wales’s empire doesn’t seem ready to buckle just yet. ‘I should’ve started sooner. All the tech components needed to start these projects existed several years earlier – there was no reason I couldn’t have started Wikipedia in 1996.‘”
RWW: “The company said it has a number of features in store for its users: Integration of social tools to let users share their edits and contributions with friends. Highlighting of top editors so readers can see who created the content and learn more about them. Surfacing photos and videos more broadly on content pages and including images in search results. Radically improved content editing via a new, easy to use, visual editor. Fan activity modules such as real-time streams, polls, top 10 lists, and achievement badges. New opportunities for brands to get involved in the conversation with their fans.”
TNW: “However if his software could be licensed and used to build company intranets, extranets, and platforms for writing rich documentation, websites and collaboration tools – that would be something cool to see.”
Gerrit Eicker
Myspace Surrenders
Myspace hopes to be reborn as social curation, surrenders as a social network; http://eicker.at/Myspace
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Freelance Website Designer
Last time i logged into my myspace it looked very much like facebook… They had their time and made their money, i think it’s about time they surrender lol
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Gerrit Eicker
There’s life in the old dog yet. The rebranding might work. I’m pretty curious.
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Gerrit Eicker
Effectiveness: Social Media vs. eMail
What is the most effective way to spread messages online? Facebook? Twitter? Blog? IM? Bookmark? eMail? http://eicker.at/p
Gerrit Eicker
Shareable News
CNN, Pownar study: Ongoing stories, not breaking news, make content most shareable in social media; http://eicker.at/h
Gerrit Eicker
Virtual Goods
Inside Virtual Goods: U.S. virtual goods market to hit $2.1 billion in 2011; http://j.mp/b0YtUe
Gerrit Eicker
Merchandising in Virtual Worlds
Well known companies are testing merchandise in virtual worlds to raise awareness of their brands; http://j.mp/aoYVPQ
Gerrit Eicker 17:26 on 4. January 2011 Permalink |
Hitwise: “Facebook was the top-visited Website for the first time and accounted for 8.93 percent of all U.S. visits between January and November 2010. Google.com ranked second with 7.19 percent of visits, followed by Yahoo! Mail (3.52 percent), Yahoo! (3.30 percent) and YouTube (2.65 percent). … The combination of Google properties accounted for 9.85 percent of all U.S. visits. Facebook properties accounted for 8.93 percent, and Yahoo! properties accounted for 8.12 percent. The top 10 Websites accounted for 33 percent of all U.S. visits between January and November 2010, an increase of 12 percent versus 2009.”
TC: “Comscore also shows Facebook.com passing Google.com in visits in November but all Google sites as still having more.”
VB: “Beyond being good news from Facebook, the data seems like another sign that people are using search as their default way to navigate the Web, even when it might seem easier to just type in a URL. I would imagine that many of the people who do a search for ‘facebook.com’ probably know what Facebook’s URL is, but they typed it into a search engine (or into the search box at the top of their browser) instead.”
NYT: “Facebook, the popular social networking site, has raised $500 million from Goldman Sachs and a Russian investor in a deal that values the company at $50 billion, according to people involved in the transaction. … Goldman Sachs has reached out to its wealthy private clients, offering them a chance to invest in Facebook, the hot social networking giant that is considering a possible public offering in 2012, according to people familiar with the matter.”
RWW: “What’s most important isn’t the amount of literal control over the company that the banks bought, rather it’s the valuation this gives the company and the relationship the investment fosters between Goldman and Facebook. … Goldman’s investment in Facebook is going to be great for all the industries the company’s young leaders are likely to spend their money in, including tech startups. … Thank goodness for Google and Twitter. Without them, Facebook’s control over peoples’ identities online would be virtually unchallenged. The challenge those two companies pose isn’t very strong, either. Facebook is pushing fast to make itself the default login and identity system on sites all around the web. … More Facebook may mean better feature development for users in the short term, and it may mean more ubiquity for Facebook in the medium term, but in the long term it could mean trouble for the web in general.”
GigaOM: “It’s been over a decade since Time Warner and America Online merged in a $180-billion deal, marking the peak of the Internet bubble and the beginning of a long drought for technology stocks – a drought that has arguably been broken only by Apple and Google. Now Facebook seems to be taking the lead in the next wave of tech-stock enthusiasm… While the action for Facebook and others is focused in private and secondary markets right now, however, Goldman’s involvement virtually guarantees that this will soon spill out into the public markets – if not this year, then in 2012, when Facebook is expected to do an IPO.“