Außenpluralismus
Ruß-Mohl über Medien: Wie wir [den] Außenpluralismus künftig sichern wollen, ist die Gretchenfrage; http://j.mp/d16ati
Tagged: News Corporation RSS
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Gerrit Eicker
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Gerrit Eicker
WSJ vs. Media Business
Jarvis: I do not understand how the WSJ could be so naive about the basics of modern media business; http://j.mp/bBRzYt
Gerrit Eicker
Times Paywall II.
Times Paywalls: 150,000 registrations during free trial period, 15,000 subscribers, a disappointment; http://j.mp/bVTjxD
Gerrit Eicker
Times Paywall
Hitwise: The Times paywall results in a steep loss of market share, traffic already (no payment yet); http://j.mp/c5r2cx
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Gerrit Eicker
Hitwise: “Following months of speculation, News International has finally erected a paywall around the Times newspaper website. After a couple of weeks running two sites, (http://www.timesonline.co.uk and http://www.thetimes.co.uk) in parallel, visitors to the former site are now automatically redirected to the latter. Since last Tuesday, users have had to register to read content on the Times website (as well the separate Sunday Times site). However, they don’t yet have to pay: during the trial period, which is expected to last until the end of the month, simply having registered is enough to access the content behind the paywall. … So, its still early days, but the conclusion so far seems to be this: since it forced users to register in order to view its content, the Times has lost market share. However, this decline has clearly not been catastrophic and none of the paper’s rivals has particularly benefitted. Yet. The real test will come when people actually have to pay rather than simply register to view the Times’ content.“
Gerrit Eicker
Gerrit Eicker
Gerrit Eicker
Advertising Survives
Jarvis: I do not think advertising is dead. I think it is dying for mass companies; http://j.mp/8SZuH2
Gerrit Eicker
Paywalls
Media, news in particular, goes paywalls in 2010: media businesses need to try something new; http://j.mp/paywalls
Gerrit Eicker
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Gerrit Eicker
Schmidt: “With dwindling revenue and diminished resources, frustrated newspaper executives are looking for someone to blame. Much of their anger is currently directed at Google, whom many executives view as getting all the benefit from the business relationship without giving much in return. The facts, I believe, suggest otherwise. – Google is a great source of promotion. We send online news publishers a billion clicks a month from Google News and more than three billion extra visits from our other services, such as Web Search and iGoogle. That is 100,000 opportunities a minute to win loyal readers and generate revenue – for free. In terms of copyright, another bone of contention, we only show a headline and a couple of lines from each story. If readers want to read on they have to click through to the newspaper’s Web site. (The exception are stories we host through a licensing agreement with news services.) And if they wish, publishers can remove their content from our search index, or from Google News. – I certainly don’t believe that the Internet will mean the death of news. Through innovation and technology, it can endure with newfound profitability and vitality. Video didn’t kill the radio star. It created a whole new additional industry.”
TC: “Not even Google can save much of the dying print newspaper business, but it can help them build up their digital revenues. And that’s the subtext of Google’s message to newspaper publishers: Don’t shoot the gift horse that feeds you. (To mangle three well-worn phrases together). Those 4 billion clicks a month are a gift. While they might not add up to expense-account lunches all around at Per Se, they are nourishment nonetheless.”
Gerrit Eicker
Media Goes Bing vs. Google
Will we really see a Bing-News Corporation deal? A wider boycott of Google? An Opec for news? http://j.mp/7mCuli
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Gerrit Eicker
TC: “Rupert Murdoch is pointing a gun to Google’s head, and Microsoft is helping him pull back the trigger. For the past few weeks, Murdoch and his officers at News Corp. have been very vocal about their distaste for Google and their desire to lead other media companies in a boycott of sorts. – Murdoch keeps threatening to stop letting Google index the WSJ.com and his other media sites, and wants other news sites to join him in this self-imposed silence. … In order to actually make a dent in Google’s market share, Bing would have to pay such exorbitant sums to so many different news companies that it would be difficult to recoup its investment. Bing certainly get some marketing buzz out of any such move, but that’s about it. – The big problem with a search engine trying to buy market share by buying parts of the news is that information spreads so quickly these days, exclusives last about 30 seconds.”
SEL: “Lastly (for now, I may update other thoughts later), I think it’s a really poor move for Microsoft to be trying to strike exclusive deals like this. It’s one thing to license content. It’s another to apparently overtly suggest that a competitor be denied that content. – Microsoft has a bad anti-competitive reputation. It’s also in the middle of trying to convince regulators both in the US and Europe that it should be allowed to purchase Yahoo’s search technology and effectively end Yahoo’s role as a search provider, leaving the space to just Google and Microsoft. – So a deal to lockout Google? You can bet Google will use this to argue to anyone and everyone that Microsoft is back to ‘old tricks.’”
FAZ: “Die große Frage ist allerdings, ob Microsoft den Verlagen soviel Geld zahlen kann, um den Einbruch ihrer Werbeeinnahmen zu kompensieren, den das Aussperren von Google zur Folge hätte. ‘Microsoft ist kein Monopolist mehr. Sie können nicht die Bank der Verleger sein’, zitiert Bloggerin Kara Swisher eine mit den Verhandlungen vertraute Person. ‘Auch wenn es großes gegenseitiges Interesse gibt, ist es zweifelhaft, dass Microsoft eine ‘Miete’ für Inhalte zahlt, die das Unternehmen nicht besitzt’, sagte die Person weiter.”
Guardian: “The Times has lost almost 90% of its online readership compared to February since making registration mandatory in June, calculations by the Guardian show. … There are approximately 150,000 Times print subscribers who get a free online registration, but if the estimated 15,000 daily online users who agreed to pay opt for the £2 a week deal, the paywall will generate £120,000 a month – £1.4m a year. … Sabbagh goes on to calculate that the typical Times print reader is worth ‘at least two and a half times’ the average online reader.”