Local Paywalls Will Not Pay Off
Mutter: Local news rivals will doom publisher paywalls at Yahoo, AOL, HuffPo; http://j.mp/9DWWUB
Mutter: Local news rivals will doom publisher paywalls at Yahoo, AOL, HuffPo; http://j.mp/9DWWUB
RWW: YouTube negotiates with major movie studios that could launch a pay-per-view video service; http://j.mp/cZqYq4
Ruß-Mohl über Medien: Wie wir [den] Außenpluralismus künftig sichern wollen, ist die Gretchenfrage; http://j.mp/d16ati
Jarvis: Advertising [the advertising-based business model] is fucked; http://j.mp/9FymbY
Times Paywalls: 150,000 registrations during free trial period, 15,000 subscribers, a disappointment; http://j.mp/bVTjxD
Biggs: Micropayments are here, work, and will make up the bulk of media revenues in the next decade; http://j.mp/d35LjB
Shirky: Paywalls will underperform, the numbers do not add up; http://j.mp/a5TlPC
Guardian: “The Times has lost almost 90% of its online readership compared to February since making registration mandatory in June, calculations by the Guardian show. … There are approximately 150,000 Times print subscribers who get a free online registration, but if the estimated 15,000 daily online users who agreed to pay opt for the £2 a week deal, the paywall will generate £120,000 a month – £1.4m a year. … Sabbagh goes on to calculate that the typical Times print reader is worth ‘at least two and a half times’ the average online reader.”