Tablet News Reader
Tablets and news are a perfect match: Google and Yahoo are going to add more reader apps; http://eicker.at/TabletNewsReader
Tagged: Print RSS Toggle Comment Threads | Keyboard Shortcuts
Gerrit Eicker
Tablets and News
The tablet revolution: 11% of U.S. adults own a tablet, 53% get news on their tablet every day; http://eicker.at/TabletsNews
-
Gerrit Eicker
PEJ: “The Tablet Revolution – How people use tablets and what it means for the future of news – Eighteen months after the introduction of the iPad, 11% of U.S. adults now own a tablet computer of some kind. About half (53%) get news on their tablet every day, and they read long articles as well as get headlines. But a majority says they would not be willing to pay for news content on these devices, according to the most detailed study to date of tablet users and how they interact with this new technology. … The survey also finds that three-in-ten tablet news users (defined for this study as the 77% of all tablet users who get news at least weekly) say they now spend more time getting news than they did before they had their tablet. Just 4% say they spend less time while two-thirds (65%) spend about the same amount of time. … Whether people will pay for content, though, still appears to be a challenge, even on the tablet. Just 14% of these tablet news users have paid directly for news content on their tablets. Another 23%, though, have a subscription to a print newspaper or magazine that they say includes digital access. … The study also finds that these early users turn to the internet as their main source for news much more frequently than the public overall, and they have a strong preference for reading and listening to news rather than watching it-again much more than the population overall. Fully 71% of tablet users prefer reading and listening versus 45% of all U.S. adults. … Among the other major findings: The revenue potential for news on the tablet may be limited. Brand is important on the tablet. Substitution is already occurring to large degrees. Incidental news reading is prevalent on the tablet. Those who rely mainly on apps for news, 21% of all tablet news users, represent a kind of power news consumer. Word of mouth is a key component of tablet news sharing. When it comes to ownership, many see the tablet computer as more of a household device to share than as a strictly personal one.”
- Who Tablet Users Are
- Tablet News Users Have Strong News Habits on their Devices
- More Positive than Negative Assessments Overall
- News is Valued but Willingness to Pay is Low
- Apps vs. Browsers
- The Power User
- The Influence of Brand
- Sources for News
- Who Pays for News on the Tablet
- The Social component – Still Emerging
- Book Reading – Popular both in Print and on the Tablet
RWW: “Interestingly enough, 40% of respondents said they used the Web browser to access to news, compared to 21% who exclusively used apps. Many bigger publishers have made developing native apps a priority, believing that they will be easier to monetize than browser-based content. Indeed, some publications have seen an increase in readership after launching HTML5 Web apps than native applications could deliver. – How the native vs. Web app debate will shake out for brands generally is yet to be determined. For the time being, those that can afford should probably invest in building both. According to Pew’s research, 31% of tablet owners use both native and Web apps to consume news.”
pC: “Either way, there is still the overall problem: only 14 percent of tablet users surveyed have paid for news on their tablets. Companies that combine app or online subscriptions with print subscriptions have been able to attract another 23 percent of tablet users to their products, but there is obviously a long way to go.”
VB: “When it comes specifically to news consumption, the results are a mixed bag for media outlets. Yes, tablet owners love consuming news and they gobble it up on the browser and news applications. But, much like the hordes of regular Internet users, tablet owners don’t want to pay for the news they consume on their iPads and Android tablets. A disappointing 14 percent of tablet owners surveyed have paid for news specifically for the tablet. Among those who haven’t already put money down, 21 percent said they would consider paying $5 a month for news while 10% said they would pay $10 a month for news on the tablet.“
Gerrit Eicker
Kindle Fire
Amazon’s Kindle Fire might finally change the whole publishing industry – irrevocable; http://eicker.at/KindleFire
-
Gerrit Eicker
TC: “On Wednesday morning in New York City, Amazon will unveil the Kindle Fire. Yes, this is the name Amazon has settled on, to help differentiate the product from the e-ink Kindles… It will be a 7-inch backlit display tablet that looks similar to the BlackBerry PlayBook. … [H]aving played with a DVT model myself, I can assure you that it’s better than the PlayBook because the software is better and, more importantly, the content available is much better. … We also originally heard that Amazon Prime would be included, as a big enticement for would-be buyers. That may be off the table for now as well – but it’s not yet clear. It’s possible Amazon will release one version with Prime included for $300 and a version without it for $250. Getting Amazon Prime for $50 would still be a deal, since it’s normally $79 for the year.”
pC: “The success of the Kindle shows Amazon is prepared to think differently from others and to disrupt its own products – in the Kindle’s case to disrupt the cash cow of print book sales – in order to be innovative and seize early advantage in digital markets. If Amazon’s hardware is undifferentiated and virtually the same as RIM’s PlayBook then Amazon has to differentiate elsewhere with content, experience and business models. Otherwise it will suffer the same fate as RIM’s PlayBook. … Amazon will build a true media tablet. The first true media tablet. The Kindle tablet will focus on the future of all media – TV, movies, music, books, magazines – to enable Amazon to become the dominant digital media retailer. That is Amazon’s ambition.”
Guardian: “Amazon hopes its brand recognition and loyal book-buying customer base will enable it to do battle with Apple, which produced 75% of the tablets sold this year. – Research firm Forrester reckons the Kindle tablet could sell between 3m and 5m units in its first year.”
VB: “The timing of Amazon’s announcement might have something to do with competition from Barnes and Nobel, which is also allegedly scheduled to announce a new Nook Color tablet that will also retail for $250.”
ATD: “In 2010, magazine publishers got giddy about the prospects of selling their stuff on the iPad. This year’s version of the story: Lots of enthusiasm, tempered with a little bit of skepticism, over Amazon’s new tablet. … Publishers will keep around 70 percent of all Amazon sales, and the retailer will share some customer data with the publishers. … The publishers who are on board with Amazon view their decision to link up as a no-brainer: They want more distribution channels for their stuff, not fewer. And they’ve been begging, unsuccessfully, for a credible competitor to the iPad since April 2010.”
TC: “With the launch of the Kindle Fire tomorrow, I thought it would be fun to write a little bit sci-fi and imagine what the publishing market will look like in the next ten or so years. I’m a strong proponent of the ebook and, as I’ve said again and again, I love books but they’re not going to make it past this decade, at least in most of the developed world. … 2025 – The transition is complete even in most of the developing world. The book is, at best, an artifact and at worst a nuisance. Book collections won’t disappear – hold-outs will exist and a subset of readers will still print books – but generally all publishing will exist digitally.”
-
Gerrit Eicker
TC: “Amazon Fires $199, 7-Inch Tablet At Apple – The Fire itself is rather characterless and dull. It looks a lot like the 7-inch BlackBerry PlayBook (probably for good reason) and features just enough tech to pass as acceptable. There’s a two-point multitouch screen (the iPad has a 10-point screen), and an unspecified CPU… The most notable change is obviously the multitouch 7-inch LCD rather than an e-ink display, but moreover, the Kindle Fire is a complete storefront for the retailer rather than just an ereader. The tablet features apps for Amazon’s Android Appstore, Kindle store, Amazon MP3, and Prime Instant Video. … Amazon is pricing this model aggressively. Bloomberg is reporting prior to Amazon’s official event that the Kindle Fire hits at just $199 and comes with 30-days of Amazon Prime.”
TC: “Amazon has revealed a new line of E-Ink Kindles that looks to bolster their ‘traditional’ eReader lineup. The three new models have taken the stage: the $79 Kindle, the $99 Kindle Touch, and the $149 Kindle Touch 3G. – The new super small, non-touch Kindle was announced to appeal to Amazon’s legion of eReading purists. It’s small enough to fit in a pack pocket, and will cost users a scant $79 – customers can order today, and Amazon says it will ship today too.”
-
Gerrit Eicker
GigaOM: “They say Apple has met its first real tablet competitor. And no, it is not Samsung or Motorola. Instead it is from a company that started out selling books on the Internet: Amazon. And while there is some truth to that assertion, I wouldn’t put a lot of weight in the argument. … With the new Kindles, Amazon has been able to define the hybrid retail environment. … Given that we are increasingly shifting away from buying physical media and are instead opting for digital goods, Amazon is smart in its introducing the new Kindle tablet. … Amazon’s primary business is selling us things – lots of them – and getting them to us as cheaply as possible. And that includes physical and digital goods and services. That is its corporate DNA, and that DNA is going to influence all of its decisions – whether it is redesigning its website or defining new tablets. … The bottom line is that Amazon will be successful – at least more successful than Motorola or HTC – but it won’t come at the expense of Apple’s iPad or Samsung’s Android-based tablets.“
Gerrit Eicker
2D Codes Adoption
2D codes, like barcodes or QR codes, are adopted fast: 14M Americans scanned codes in June 2011; http://eicker.at/2Dcodes
-
Gerrit Eicker
Wikipedia: “A barcode is an optical machine-readable representation of data, which shows data about the object to which it attaches. Originally, barcodes represented data by varying the widths and spacings of parallel lines, and may be referred to as linear or 1 dimensional (1D). Later they evolved into rectangles, dots, hexagons and other geometric patterns in 2 dimensions (2D). Although 2D systems use a variety of symbols, they are generally referred to as barcodes as well. Barcodes originally were scanned by special optical scanners called barcode readers, scanners and interpretive software are available on devices including desktop printers and smartphones.”
Wikipedia: “A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR readers, smartphones, and, to a less common extent, computers with webcams. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data. Common in Japan, where it was created by Toyota subsidiary Denso Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. The QR code was designed to allow its contents to be decoded at high speed.”
ComScore: “…found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). … ‘QR codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,’ said Mark Donovan, comScore senior vice president of mobile. ‘For marketers, understanding which consumer segments scan QR codes, the source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR codes to further brand engagement.’”
VB: “What this means for marketers and other decision-makers today is that QR codes, while rapidly evolving and gaining in adoption, are still far from being a mainstream technology. As a tool for reaching a diverse audience for a range of goods and services, QR codes have not yet arrived. Nevertheless, their popularity is growing rapidly – one report from QR company Jumpscan estimates a 1200% increase in QR code scanning during the last six months of 2010. … Around 58 percent of scans occurred while users were at home, with an additional 40 percent of users saying they scanned codes while in retail stores. As previously mentioned, traditional magazines and newspapers led the pack of QR code sources, coming in at 49.4 percent of user responses. Around 35 percent of respondents said they scanned codes on product packaging.”
RWW: “[I]t is still very early in the adoption of technologies capable of reading QR codes. This June, smartphone adoption in the U.S. was up 8% over the preceding three months, but there are still 155 million American mobile phone users who don’t have smartphones at all. The number of people unable to scan QR codes is more than 10 times the number of QR code users in comScore’s data. It’s still very early to draw conclusions about how this technology will impact the Web and its users.”
SPR: “I’m not saying don’t use QR Codes. There are a variety of applications where an element of utility, instant gratification or discovery makes perfect sense and a QR Code can be the best path to that goal – assuming your audience falls into the smart phone user/scanner profile. Don’t forget to track and analyze how the codes are being used.”
AdAge: “The spread of 2-D barcodes and icons through magazines hasn’t been matched by independent data on whether readers actually use them – until now. – Four percent of readers who noted ads with 2-D barcodes in the first half of this year actually took out their phones and snapped a picture at least once, new research from GfK MRI Starch Advertising Research has revealed. … Here are the best-performing magazine ads with 2-D barcodes in the first half of this year.”
HAD: “How to put your logo in a QR code – I’ll fully admit I geeked out a little, but in the process I figured out some of the theory behind embedding logos in QR codes. … For this ‘how-to,’ I’m going to walk through the process of modifying a Version 6 QR code.”
Gerrit Eicker
NYT Beta620
Beta620, a new home for experimental online publishing projects from NYT developers and readers; http://eicker.at/NYTbeta620
-
Gerrit Eicker
NYT: “At The New York Times, our software engineers, journalists, product managers and designers are constantly striving to create new and innovative ways to present news and information and interact with our readers. Yet it’s often difficult to try out new inventions on the world’s largest newspaper Web site. That’s why we created beta620, a new home for experimental projects from Times developers — and a place for anyone to suggest and collaborate on new ideas and new products.”
AdAge: “The New York Times has introduced its long-delayed Beta620, a public beta testing site where web surfers can experiment with new products that could eventually take root on NYTimes.com. … ‘It’s a place that gives a permanent home to the tradition of innovation,’ said Denise Warren, senior VP and chief advertising officer at the New York Times Media Group as well as general manager at NYTimes.com. ‘And it invites our community in to help us formulate an opinion about the innovation and the new products.‘ … The Times’ public beta site has come along just a few weeks after Google said it would wind down its own Google Labs page, which showcases a very wide range of ideas, in an effort to prioritize core products and put ‘more wood behind fewer arrows.’ … The Times believes its public beta site is perhaps different because the projects being tried there bear on its core digital product, The New York Times Online.”
Nieman: “‘It’s all about spurring innovation – coming up with ideas that no one has thought of before, and having a place for them,’ says Marc Frons, the Times’ CTO for digital operations. And not just innovation, but ‘continuous innovation.’ The hope is that, in highlighting experiments as they evolve – and in providing a shared space for shaping their evolution – beta620 will be a place where developers, designers, readers, journalists, and pretty much anyone with an interest in the Times can engage in an ongoing conversation about its future. And about, specifically, the tools that will shape that future. … With beta620, the Times is taking the lessons of end-user innovation and applying them to the process of development, rather than simply the products of it. It’s trying to make experimentation something that’s open and interactive – rather than, Frons says, ‘something that’s cordoned off in the ivory tower.’”
RWW: “The Times has recognized the importance of open data for several years now, and the launch of their API in 2008 was an important step for the struggling news industry, which must now rely on the rest of the Web to make the most of its wealth of data. The Times has put considerable effort into properly categorizing its content for the open Web, and now it has begun to open its software development to the public, too. Some Web citizens have even taken to redesigning NY Times Web products without being asked. – As of now, only NYT developers can display projects on beta620, but the site has set the tone for a public forum on the future of the Times’ technology, so that could certainly change.”
GigaOM: “Can a newspaper think like a startup? New York University journalism professor Jay Rosen said on Twitter that the launch of beta620 is a turning point for the newspaper company because it means the media giant now has an ‘openly experimental newsroom.’ In an inaugural post on the new site, meanwhile, NYT staffer Joe Fiore said the company hopes it will become a place where Times developers ‘interact with readers to discuss projects, and incorporate community suggestions into their work.’ … But can a company whose financial status is still less than stellar really devote much time or resources to something like beta620? The New York Times may be a digital leader, but the reality is that the vast majority of its revenue comes from the printed product it has been manufacturing for a century and a half, because that contains the advertising that is its bread and butter – and even though many see the paywall as a success, its contribution to the bottom line remains relatively minuscule. Will the Skimmer or the NYT’s take on instant search make a difference? That seems unlikely.”
pC: “Right now, the projects on Beta620 are submitted by employees only, though anyone can comment on them or provide suggestions for improvement. Eventually, the NYT will open the site up to allow outside individuals and developers to submit their own proposals. At the moment, the best outsiders can do is send along recommendations for what the NYT R&D technology staff should be working on.”
Gerrit Eicker
The Audience is Listening. Online.
Every media sector is losing audience now except online; http://eicker.at/NewsMedia2011
Gerrit Eicker
News Consumption is Online.
46% of people say they get news online at least 3 times a week, surpassing newspapers (40%); http://eicker.at/NewsMedia2011
Gerrit Eicker
News Consumption: Online vs. Print
Online news consumption continues to grow, surpassed print newspapers in ad revenue and audience; http://eicker.at/NewsMedia2011
Gerrit Eicker
State of the News Media 2011
Pew: 8th annual report on health and status of American journalism; State of News Media 2011: http://eicker.at/NewsMedia2011
-
Gerrit Eicker
The state of the U.S. news media improved in 2010, at least in comparison with a dismal 2009. Newspapers were the only major media sector to see continued ad revenue declines, down 6.4%. (After our report was published, the Newspaper Association of America released its final tally and put the drop at 6.3%.) But as online news consumption continues to grow – it surpassed print newspapers in ad revenue and audience for the first time in 2010 – a more fundamental challenge to journalism also became clearer. The news industry in the digital realm is no longer in control of its own future, according to the State of the News Media report from the Pew Research Center’s Project for Excellence in Journalism.
Online, news organizations increasingly depend on: independent networks to sell their ads, on aggregators and social networks to deliver a substantial portion of their audience, and now, as news consumption becomes more mobile, on device makers (such as Apple) and software developers (Google) to distribute their content. And the new players take a share of the revenue and in many cases, also control the audience data.
“In a world where consumers decide what news they want and how they want to get it, the future belongs to those who understand the audience best, and who can leverage that knowledge with advertisers,” said PEJ Director Tom Rosenstiel. “Increasingly that knowledge exists outside of news companies.”
These are some of the conclusions in the eighth annual State of the News Media report, which takes a comprehensive look at the health and status of the American news media: This year’s study includes detailed looks at the eight major sectors of media. The special reports this year include a survey about the role of mobile technology in news consumption and the willingness of people to pay for their local newspaper online, a look at emerging economic models in community news and a study of how the U.S. newspaper business is faring compared with other nations.
The Who Owns the News Media database allows users to compare companies by various indicators, explore each media sector and read profiles of individual companies. And in the Year in the News Interactive, users can explore PEJ’s comprehensive content analysis of media performance based on 52,613 stories from 2010.
Among the study’s key findings:
Mobile has already become an important factor in news: Nearly half of all Americans (47%) now get some form of local news on a mobile device, according to a new survey in this year’s report, produced by PEJ with Pew Internet and American Life Project in partnership with the Knight Foundation. As of January 2011, 7% of Americans reported owning some kind of electronic tablet, nearly double the number four months earlier. But the movement to mobile doesn’t guarantee a revenue source. To date, even among early adaptors, only 10% of those who have downloaded local news apps paid for them.
Online outpaces newspapers: Fully 46% of people now say they get news online at least three times a week, surpassing newspapers (40%) for the first time. Only local TV news is a more popular platform in America now (50%). In another milestone, more money was spent on online advertising than on newspaper advertising in 2010: Online advertising overall grew 13.9% to $25.8 billion in 2010, according to data from eMarketer. While eMarketer does not offer a print ad revenue figure, we estimate the newspaper took in $22.8 billion in print ad revenue in 2010. (We estimate online ad revenue at newspapers to be about $3 billion.)
Online news hires may have matched newspaper cuts for the first time: Large national online-only news operations began to get into the creation of original reporting in a significant way in 2010. AOL hired nearly 1,000 employees, over half of whom went to the new local news venture Patch.com. Bloomberg Government expects to number 150 journalists and analysts by the end of 2011, doubling Bloomberg’s Washington bureau and Yahoo added several dozen reporters across news, sports and finance. These hiring increases appeared to have compensated for the 1,000 to 1,500 job losses the study estimates the newspaper industry suffered in 2010.
More grim news for newspapers: The newspaper sector endured another year of revenue and audience declines. Advertising revenues fell by roughly 6.4% in 2010 from the year before. Weekday circulation fell 5% and Sunday fell 4.5%. Seven of the top 25 newspapers in the United States are now owned by hedge funds, which had virtually no role in the industry a few years ago. Many of these new owners are turning to other outsiders to turn the business around. One potential silver lining is the finding that 23% of Americans said they would pay $5 a month for an online version of their local paper if the print version were to perish.
Every media sector is losing audience now except online: For the first time in at least a dozen years, the median audience declined at all three cable news channels. CNN suffered most with median prime-time viewership, falling 37% in 2010; Fox lost 11%, and MSNBC 5%. In aggregate, the median viewership fell 13.7% across the entire day in 2010. Prime-time median viewership fell even more, 16% to an average of 3.2 million, according to PEJ’s original analysis of Nielsen Market Research data. Daytime fell 12%.
Local TV wins 2010 revenue race: Among traditional media, local TV may have had the best year financially. Revenue rose 17%, exceeding projections, thanks in part to a 77% increase in auto advertising and a record $2.2 billion in political advertising for the midterm elections. And, to boost audience, local TV has added newscasts at 4:30 AM in 69 cities; more than double the startups in that time slot a year ago. Nonetheless, when adjusted for inflation, average station revenue has still dropped by almost half in the past nine years.
AM FM radio listening may be on the brink of a major change – and decline: Radio has remained among the most stable media platforms, largely because AM and FM remained the primary listening format in automobiles. That may be about to change. Toyota is about to put online radio in all its models and Pandora has made an agreement with Pioneer that would include its online radio service in the cars of at least six additional auto manufacturers by the end of 2011. Meanwhile, Audio’s foray into HD radio seems to be failing. Only 31% of Americans have even heard of it and the number of stations converting to HD dropped substantially in 2010.
The report is the work of the Pew Research Center’s Project for Excellence in Journalism, a nonpolitical, nonpartisan research institute: The study is funded by The Pew Charitable Trusts and was produced with the help of a number of collaborators, including Rick Edmonds of the Poynter Institute, Deborah Potter of Newslab and a host of industry readers.
-
Plumber Stoke
Its true. This is what most printing companies were worried about a decade ago. How has this affected the development of new printing technology… esspecially for newpapers ?
-
Gerrit Eicker
Well, there’s eInk, eReaders with different screen technologies, publication systems etc. pp. – Anyway, personally I do not believe in a recovery of “print”. At least not in developed countries. Print’s got a hype around the world, but not where electronic devices have taken over…
-
-
Gerrit Eicker
Onlinewerbung 2010
OVK/BVDW: Onlinewerbung überholte 2010 Zeitungswerbung. Banner weiter vor Suchwortvermarktung; http://eicker.at/Onlinewerbung2010
-
Gerrit Eicker
Der Onlinewerbemarkt in Deutschland ist 2010 um insgesamt 26 Prozent auf 5,4 Milliarden Euro gewachsen. Dies geht aus der Erhebung der Bruttowerbeinvestitionen durch den Onlinevermarkterkreis (OVK) im Bundesverband Digitale Wirtschaft (BVDW) e.V. hervor. Der Onlineanteil am Mediamix steigt weiter an und beträgt mit 19,2 Prozent fast ein Fünftel des Gesamtwerbemarkts. Damit hat das Internet 2010 zum ersten Mal die Gattung Zeitungen (19,0 Prozent) knapp überrundet und sich als zweitstärkstes Werbemedium im Mediamix positioniert. Für 2011 prognostiziert der OVK ein weiteres Wachstum der Onlinewerbung von 16 Prozent auf über 6 Milliarden Euro Bruttowerbevolumen.
Der Vorjahresvergleich zeigt, dass klassische Onlinewerbung erneut am stärksten von der positiven Entwicklung des Onlinewerbemarktes profitiert hat. Mit einer Zuwachsrate von 35 Prozent gegenüber dem Vorjahr hat sie 2010 zum ersten Mal die 3-Milliarden-Euro-Grenze überschritten. Mit insgesamt 3.151 Millionen Euro verzeichnet sie damit den höchsten Wert der drei betrachteten Segmente. Auf Platz zwei liegt die Suchwortvermarktung mit Werbeinvestitionen von 1.867 Millionen Euro und einer Wachstumsrate von 15 Prozent gegenüber 2009. Es folgen die Affiliate-Netzwerke mit 339 Millionen Euro und einem Zuwachs von 10 Prozent.
Für das laufende Jahr geht der Onlinevermarkterkreis von einer ungebrochen positiven Entwicklung des Onlinewerbemarktes aus, wobei sich die Auswirkungen nach dem äußerst positiven ‘Nach-Krisenjahr-Effekt’ des Jahres 2010 in diesem Jahr wieder normalisieren werden. Der OVK prognostiziert für 2011 ein Wachstum des gesamten Onlinewerbemarkts von 16 Prozent. Damit würde das Bruttowerbevolumen der Internet-Werbung bei über 6 Milliarden Euro liegen.
Gerrit Eicker 09:27 on 31. October 2011 Permalink |
ATD: “Memo to Flipboard, as well as Pulse, CNN’s Zite and AOL’s Editions: You might want to make some room in the already-crowded news and social reader space, because you’re about to get some bigfoot company. – Next Wednesday, according to sources close to the situation, Yahoo will finally officially unveil its offering, called Livestand. – And perhaps as early as next week or soon after, Google will also weigh in with its version of the genre – code-named Propeller – which also might be the product’s name. Another moniker under strong consideration: Currents. As I have previously reported, Google Propeller is an HTML5 reader for the Apple iPad and Android – essentially a souped-up version of similar apps such as Flipboard, AOL’s Editions, Zite (which was just bought by Time Warner’s CNN) and Pulse. … Yahoo and Google PR declined comment.”
RWW: “Livestand is Yahoo’s take on the personalized reading app for tablets, which ousted CEO Carol Bartz announced earlier this year. Sources tell AllThingsD that the app is expected to be released next week. It was originally slated to be launched on iOS and Android during the first half of 2011. … More than Flipboard and Zite, Livestand looks and feels like AOL’s Editions app for iPad. … It’s a natural extension of Yahoo’s efforts to become a company that specializes, among many other things, in digital content. … Also in the pipeline is a project from Google, code-named Propeller. Less is known about how that app will look and function, but it’s generally understood to be the search giant’s answer to Flipboard, which Google unsuccessfully tried to acquire. … Even with the cross-platform advantage and enormous development resources behind it, products of this nature from Google and Yahoo could simply fail to catch on. The iPad has been in existence for nearly two years and applications like Flipboard, Zite and Pulse have proven very popular among consumers. To compete, the big players will need to offer something truly unique to readers, publishers and advertisers alike.”
VB: “The tablet readers from two of the Internet’s largest technology companies has the potential to disrupt a landscape that has previously been dominated by small, nimble companies such as Flipboard and Pulse. Google previously tried to buy Flipboard, which was valued at more than $200 million in April, which is still chump change for the search giant.”
pC: “Companies like Flipboard, AOL, Zite, and Pulse have found a lot of interest in their apps, which organize Web content through custom filters or by hooking one’s social-media feeds into the app. But given how new tablets still are to the vast majority of the population, and how as a result usage habits have yet to really settle into any established pattern, there’s still a lot of opportunity for both big companies and small startups to attract users.”