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Gerrit Eicker
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Gerrit Eicker
Bundestag: “Die Fraktionen von CDU/CSU, FDP, SPD und Bündnis 90/Die Grünen fordern den Bundestag auf, eine Enquete-Kommission ‘Internet und digitale Gesellschaft’ einzusetzen. In ihrem Antrag (17/950) schreiben die Abgeordneten, das Internet sei die freiheitlichste und effizienteste Informations- und Kommunikationsform der Welt und trage maßgeblich zur Entwicklung einer globalen Gemeinschaft bei. Die digitale Gesellschaft biete neue Entfaltungsmöglichkeiten für jeden Einzelnen ebenso wie neue Chancen für die demokratische Weiterentwicklung unseres Gemeinwesen, für die wirtschaftliche Betätigung und für die Wissensgesellschaft. Jedoch ‘erleben wir eine erneute Veränderung’, heißt es in dem Antrag: ‘Das Internet ist nicht länger nur eine technische Plattform, sondern entwickelt sich zu einem integralen Bestandteil des Lebens vieler Menschen, denn gesellschaftliche Veränderungen finden maßgeblich in und mit dem Internet statt.‘ – Um diese Veränderungen zu untersuchen, soll die Enquete-Kommission mit einem weitreichenden Arbeitsauftrag ausgestattet werden. Gegliedert in die Bereiche Kultur und Medien, Wirtschaft und Umwelt, Bildung und Forschung, Verbraucherschutz, Recht und Innen sowie Gesellschaft und Demokratie soll sie die spezifischen Auswirkungen auf die jeweiligen Themenfelder analysieren. Dazu gehören unter anderem die Stärkung der Medienkompetenz, Fragen des Urheberrechts, die Folgen der Digitalisierung für den Rundfunk und die Printmedien, die Wahrung des Grundrechteschutzes, Veränderungen der Arbeitswelt durch neue Medien und die Weiterentwicklung der eGovernment-Dienstleistungen.”
Gerrit Eicker
Historical Marketing Events
From the Audit Bureau of Circulations to social media and viral marketing; http://j.mp/8QSZJ9
Gerrit Eicker
Magazine Advertising
PIB: American magazines lost 58,340 advertising pages in 2009; http://j.mp/71uoNf
Gerrit Eicker
Newspapers and Local News
Pew study of the Baltimore area: Newspapers still lead in providing local news; http://j.mp/59818x
Gerrit Eicker
Convergence Anyone?
Pfanner: Over the next decade, convergence may have to be driven more by what consumers want; http://j.mp/4Qodbi
Gerrit Eicker
Tablets and Print
Carr: Tablets represent an opportunity to renew the romance between printed material and consumer; http://j.mp/4VnZwC
Gerrit Eicker
Media Goes eCommerce
Alternative revenue streams for Salon, WSJ, others: eCommerce makes a comeback for media; http://j.mp/7jzYUl
Gerrit Eicker
Twitter and Newspapers
The use of Twitter by newspapers in the U.S.; http://j.mp/7k5j6r and a ranking of their Twitter IQ; http://j.mp/5iy15b
Gerrit Eicker
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Gerrit Eicker
Schmidt: “With dwindling revenue and diminished resources, frustrated newspaper executives are looking for someone to blame. Much of their anger is currently directed at Google, whom many executives view as getting all the benefit from the business relationship without giving much in return. The facts, I believe, suggest otherwise. – Google is a great source of promotion. We send online news publishers a billion clicks a month from Google News and more than three billion extra visits from our other services, such as Web Search and iGoogle. That is 100,000 opportunities a minute to win loyal readers and generate revenue – for free. In terms of copyright, another bone of contention, we only show a headline and a couple of lines from each story. If readers want to read on they have to click through to the newspaper’s Web site. (The exception are stories we host through a licensing agreement with news services.) And if they wish, publishers can remove their content from our search index, or from Google News. – I certainly don’t believe that the Internet will mean the death of news. Through innovation and technology, it can endure with newfound profitability and vitality. Video didn’t kill the radio star. It created a whole new additional industry.”
TC: “Not even Google can save much of the dying print newspaper business, but it can help them build up their digital revenues. And that’s the subtext of Google’s message to newspaper publishers: Don’t shoot the gift horse that feeds you. (To mangle three well-worn phrases together). Those 4 billion clicks a month are a gift. While they might not add up to expense-account lunches all around at Per Se, they are nourishment nonetheless.”
Gerrit Eicker 14:43 on 15. March 2010 Permalink |
Pew: “The State of the News Media 2010 is the seventh edition of our annual report on the health and status of American journalism. … Inside news companies, the most immediate concern is how much revenue lost in recession the industry will regain as the economy improves. – Whatever the answers, the future of news ultimately rests on more long-term concerns: What are the prospects for alternative journalism organizations that are forming around the country? Will traditional media adapt and innovate amid continuing pressures to thin their ranks? – And with growing evidence that conventional advertising online will never sustain the industry, what progress is being made to find new revenue for financing the gathering and reporting of news?”
Pew: Major Trends
- As we learn more about both web economics and consumer behavior, the unbundling of news seems increasingly central to journalism’s future.
- The future of New and Old Media are more tied together than some may think.
- The notion that the news media are shrinking is mistaken.
- Technology is further shifting power to newsmakers, and the newest way is through their ability to control the initial accounts of events.
- The ranks of self-interested information providers are now growing rapidly and news organizations must define their relationship to them.
- When it comes to audience numbers online, traditional media content still prevails, which means the cutbacks in old media heavily impact what the public is learning through the new.
Pew: Key Findings
For the third consecutive year, only digital and cable news saw audiences grow among the key sectors that deliver news. – In cable in 2009, those gains were largely captured by one network, Fox, though during the day, a breaking-news time, CNN also gained viewers. – What’s more, the data continue to suggest a clear pattern in how Americans gravitate for news: people are increasingly ‘on demand’ consumers, seeking platforms where they can get the news they want when they want it from a variety of sources rather than have to come at appointed times and to one news organization. … In 2009, the recession only intensified the financial crisis that technology has brought to the news business. Every commercial news media sector saw revenue declines except for cable. Ad revenues were particularly hard hit. If estimates by ZenithOptimedia prove accurate, total U.S. ad spending fell 12.9% for the year, the sharpest drop since the Great Depression, although most news sectors saw declines close to double that.”