Tagged: Social Media Measurement RSS
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Gerrit Eicker
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Gerrit Eicker
Sign-ins Via Janrain Engage (RPX)
Janrain Engage (RPX) lets website visitors sign-in with social media accounts, publishes usage stats; http://j.mp/9SQ05E
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Gerrit Eicker
Janrain: “How people prefer to sign-in to sites on the Web: 38% Google, 24% Facebook, 14% Yahoo, 5% Twitter, 5% Windows Live, 14% Other. … Overall relative popularity of each network has held steady during the past quarter. Google remains the most preferred network with nearly 40% share. Facebook continues to be a popular option, and Yahoo!’s share has grown slightly since April, with 14% preferring a Yahoo! account to sign-in. While Twitter’s popularity in the social web ecosystem continues to rise, it still remains the 4th most popular network for sign-in across our customers’ websites. … The story is different with media companies. On news media sites, Yahoo! is the leading choice for sign-in with 34% share. As a content-focused network, Yahoo! users proactively seek out news and timely content across the web, making it no surprise that the network performs well in this industry segment. Facebook and Google also maintain strong presences on news media sites. … For magazine publishers, Facebook comprises 57% share of all logins. Many magazine publishers focus on lifestyle and interests, a natural pairing with Facebook users who like to share their interests with friends. … A look across Europe shows that Facebook is the most popular network for sign-in, followed by Google and Twitter: 39% Facebook, 26% Google, 12% Twitter, 8% Windows Live, 7% Yahoo, 6% Hyves, 2% Other. … Preferred social networks for sharing: 53% Facebook, 37% Twitter, 8% Yahoo, 7% MySpace.“
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Gerrit Eicker
Buzz Monitoring
The issue of measuring the effectiveness of social, and understanding how to make real use of it; http://j.mp/caMUYz
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Gerrit Eicker
Involver AMP
Involver launches AMP: integrated social marketing dashboard to monitor, respond, engage in 1 place; http://j.mp/bJZ7NG
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Martin Seibert (TwentyFeet)
I still lov our approach with http://www.twentyfeet.com. :-)
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Gerrit Eicker
Twitter Analytics
Twitter seems to be launching an analytics product soon, based on recently acquired Trendly; http://j.mp/8YVM2i
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Gerrit Eicker
Google News: Agenda Setting
Trendrr: Google News cares more about Facebook, Twitter, Apple than Iraq or Afghanistan; http://j.mp/caDzIC
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Gerrit Eicker
BuzzRank
Social Media und Campaign Management: BuzzRank bietet Reports, Reichweitenmessung, Sentiment Analyse; http://j.mp/aMVqAm
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Gerrit Eicker
Awareness: Social Media Hub
Publish, manage, and measure across multiple social media channels: Awareness Social Media Hub; http://j.mp/9TUolE
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Gerrit Eicker
Awareness: “Publish with one-click to dozens of destinations across Facebook, Twitter, YouTube and Flickr. Control who has rights to publish where with an easy-to-use web-based permissioning system. Automatically publish the right kind of content to the right social media destinations. – Centralize organizational access to social media channels. Update or remove published content in dozens of places with one-click. View detailed audit trails and publication history for every piece of published content. – Track the effectiveness and reach of published content across social media channels with one simple view of activity across your social marketing campaigns. Drill down to see the details of how a particular piece of content is being consumed, shared, commented on, and favorited. React to peaks and valleys in content activity with trend reporting. – Standard pricing for the Hub starts at $2,000 / month (with annual subscription) which includes access to 5 channels from the supported channel types.”
Mashable: “Perhaps the most rewarding aspect of the Social Marketing Hub is that marketers can manage all channel behavior – like viewing and adding comments or replies – inside their dashboards. So, you can watch the conversations happening on Facebook and Twitter and participate in all of them from a single place. For example, if there’s an inappropriate comment posted to your Facebook Page, you can remove it in the Hub. – The Social Marketing Hub includes aggregate, channel and content-specific metrics. Users can look at views, click-throughs, comments, retweets, favorites and likes. The Hub also includes sentiment analysis for both comments and the commenters that created them. This handy feature should help brands better identify and address brand advocates and naysayers. – The Social Marketing Hub is priced at $2,000 for the lowest subscription plan, which includes support for up to five channels.“
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Gerrit Eicker
Digital Activism Decoded
The Meta-Activism Project publicised its book Digital Activism Decoded (free PDF); http://j.mp/dk7Zg7 (via @pfandtasse)
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Gerrit Eicker
Press Release: “There are over one million books on Amazon.com, but if you search for ‘digital activism’ the title at the top of the list is Digital Activism Decoded. Though this is the first book explicitly devoted to the topic, it is not the first to explore the intersection of digital technology and activism. – There have already been guides that instruct activists in the use of popular applications like blogs and social networks. There have also been scholarly works that analyze the effect of the Internet or mobile phones on political dynamics, both in rich democracies where politicians ‘tweet’ and under repressive regimes. Best sellers have tried to explain the digitally changing world, including the impact on activism. – Yet Digital Activism Decoded is the first book to attempt to map the field of digital activism in its entirety. The book begins with a section on Contexts, addressing not only the technology of network infrastructure, devices, and applications, but also the social, economic, and political environment in which digital activism occurs. An analysis of Practices follows, not in the usual format of case study analysis, but by presenting different ways of thinking about these practices. The section begins with a chapter on pre-digital social movement theory, while a second chapter takes the digital perspective of web ecology. Both constructive and destructive activism practices are discussed. – The final section on Effects seeks to address the range of opinions on digital activism’s value. While optimists see the great potential for citizen empowerment, pessimists believe that the empowerment of forces of repression is equally likely. Skeptics view both askance and do not believe digital activism makes much difference at all. – Many of the authors of this anthology are young scholars from around the world, while others are activists, private sector consultants, and even futurists. The editor, Mary Joyce, was New Media Operations Manager on Barack Obama’s presidential campaign.“
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Gerrit Eicker
TwentyFeet
Check your track: TwentyFeet (in beta currently) aggregates social media stats in one place; http://j.mp/TwentyFeet
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Martin Seibert
Thanks for mentioning us. :-)
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Martin Seibert are discussing. 
Martin Seibert 08:19 on 2. September 2010 Permalink |
Danke für die Erwähnung.
Gerrit Eicker 09:15 on 2. September 2010 Permalink |
Aber gern doch. ;)