Twitter Analytics, Reputation Score
Twitter Analytics is in alpha testing ( http://eicker.at/1k ) and Twitter has a reputation score for users; http://eicker.at/1l
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Gerrit Eicker
Socialblaze
Social media optimisation: Socialblaze launches public beta, focuses analytics, social media ROI; http://eicker.at/Socialblaze
Gerrit Eicker
TwentyFeet Stays Free
TwentyFeet, the egotracker for social media, keeps 2 services free, starts freemium model; http://eicker.at/TwentyFeet
Gerrit Eicker
Real-time Marketing
Dumenco and Ghuneim on Trendrr business intelligence: Why real-time marketing matters now; http://eicker.at/q
Gerrit Eicker
Influence vs. Popularity
Vocus: Popularity is that people like you. Influence is when people listen to you; http://j.mp/cxE9gH (via @pfandtasse)
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Gerrit Eicker
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Gerrit Eicker
Vocus (PDF): “Influence is not popularity – 90% of respondents seemingly drew a clear distinction when asked the ‘yes or no’ question, ‘Is there a big difference between popularity and influence?’ The 237 open-ended comments submitted along with this question indicated a perception that influence is serious and popularity is fun. – Influence drives, motivates, is steadfast, and causes people to take action, while popularity is hip, perhaps amusing and wanes easily amid a fickle audience. ‘Liking you and listening to you are two different things,’ wrote one respondent. ‘Popularity is an expression of volume while influence is an expression of value,’ said another. Some felt popularity was simply not linked to influence. ‘The way I see it, Simon Cowell from American Idol had influence, even when he wasn’t very popular,’ added a third respondent.”
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Gerrit Eicker
Vocus (PDF): “This analysis of the previous question was validated in a follow-up question where respondents were asked to choose the single most important action a person or brand could take to increase their influence online. Fifty percent of respondents said, ‘create, share or post compelling content.’ Authenticity, a defining principle of social media ranked next with 31%, while ‘focus on contributing to fewer conversations, but more in depth’ ranked third with 10%. The remaining difference was near-evenly spread among the remaining choices including, ‘Contribute to as many social media conversations as possible,’ ‘connect with famous or influential people,’ and ‘be famous offline.’”
Gerrit Eicker
About.me
Custom splash page and personal analytics dashboard: About.me includes Facebook, Twitter, LinkedIn; http://j.mp/cpxZZy
Gerrit Eicker
TwentyFeet: Open for Registrations!
TwentyFeet opens its doors, challenges high-end social media analysis solutions with a low price tag; http://j.mp/93fzzc
Martin Seibert are discussing. -
Martin Seibert
Danke für die Erwähnung.
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Gerrit Eicker
Aber gern doch. ;)
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Gerrit Eicker
Sign-ins via Janrain Engage (RPX)
Janrain Engage (RPX) lets website visitors sign-in with social media accounts, publishes usage stats; http://j.mp/9SQ05E
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Gerrit Eicker
Janrain: “How people prefer to sign-in to sites on the Web: 38% Google, 24% Facebook, 14% Yahoo, 5% Twitter, 5% Windows Live, 14% Other. … Overall relative popularity of each network has held steady during the past quarter. Google remains the most preferred network with nearly 40% share. Facebook continues to be a popular option, and Yahoo!’s share has grown slightly since April, with 14% preferring a Yahoo! account to sign-in. While Twitter’s popularity in the social web ecosystem continues to rise, it still remains the 4th most popular network for sign-in across our customers’ websites. … The story is different with media companies. On news media sites, Yahoo! is the leading choice for sign-in with 34% share. As a content-focused network, Yahoo! users proactively seek out news and timely content across the web, making it no surprise that the network performs well in this industry segment. Facebook and Google also maintain strong presences on news media sites. … For magazine publishers, Facebook comprises 57% share of all logins. Many magazine publishers focus on lifestyle and interests, a natural pairing with Facebook users who like to share their interests with friends. … A look across Europe shows that Facebook is the most popular network for sign-in, followed by Google and Twitter: 39% Facebook, 26% Google, 12% Twitter, 8% Windows Live, 7% Yahoo, 6% Hyves, 2% Other. … Preferred social networks for sharing: 53% Facebook, 37% Twitter, 8% Yahoo, 7% MySpace.“
Gerrit Eicker
Buzz Monitoring
The issue of measuring the effectiveness of social, and understanding how to make real use of it; http://j.mp/caMUYz
Gerrit Eicker
Involver AMP
Involver launches AMP: integrated social marketing dashboard to monitor, respond, engage in 1 place; http://j.mp/bJZ7NG
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Martin Seibert (TwentyFeet)
I still lov our approach with http://www.twentyfeet.com. :-)
Vocus (PDF): “Influence is different from popularity but… An overwhelming 90% of respondents perceive a big difference between ‘influence’ and ‘popularity.’ However, qualitative review of open ended comments on this question shows the distinction is not always clear. A follow-on question also adds ambiguity, with 84% of respondents saying that there is a correlation between ‘reach’ and ‘influence’ on social networks. – Quality of network and quality of content have a defining impact on influence. The top contributing factors that make a person or brand influential include the ‘quality or focus of the network’ (60%), the ‘quality of content’ (55%), which tied with the ‘capacity to create measurable outcomes’ (55%), and the ‘depth of relationship’ a person or brand has with social contacts (40%). – Content is king, but context is queen. 50% of respondents said that the single most important action a person or brand can take to increase their influence online was to ‘create, post or share compelling content.’ – Views vary on effective measurement. A majority, 29% of respondents, said ‘action’ is the most important measure of effectiveness in social media, yet more than one-third (36%) also ranked ‘action’ as the least important. – Senior execs are willing to pay for influence. 57% of respondents said they would be willing to pay an influencer to help ‘drive actions and outcomes.’ Cross-tab analysis by title, role and organization provided additional insight as to who exactly is willing to pay for influence. A cross-tab analysis by title showed that the executive level, such as CEOs and CMOs (63%), would be most willing to pay for influence.”