Social Networking Adoption
Pew: 65% of online adults use social networking sites – most popular with women; http://eicker.at/SocialNetworkingAdoption
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Gerrit Eicker
Online Activities
Pew: Social networks are on the rise, but eMail and search continue to lead online activities; http://eicker.at/OnlineActivities
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Gerrit Eicker
According to Pew research, social networking is a daily activity for 65% of onliners in 2011, compared to 11% in 2005.
Pew: “Search and email remain the two online activities that are nearly universal among adult internet users, as 92% of online adults use search engines to find information on the Web, and a similar number (92%) use email. Since the Pew Internet Project began measuring adults’ online activities in the last decade, these two behaviors have consistently ranked as the most popular, even as new platforms, broadband and mobile devices continue to reshape the way Americans use the internet and web.”
Pew: “Email and search form the core of online communication and online information gathering, respectively. And they have done so for nearly a decade, even as new platforms, broadband and mobile devices continue to reshape the way Americans use the internet and web. Perhaps the most significant change over that time is that both activities have become more habitual. … Perhaps surprisingly for an online activity that has been around for a while, search is most popular among the youngest adult internet users (those age 18-29), 96% of whom use search engines to find information online. But even among the oldest internet users (age 65+), 87% are search engine users. … Email is similar to search (and many other online activities) in that the youngest online adults, the college-educated, and those in the highest income categories are more likely than others to engage in the activity.“
Gerrit Eicker
Accenture Gamification
Case study: Accenture‘s social adoption driven by gamification; http://eicker.at/AccentureGamification (via @tailorable)
Gerrit Eicker
Virtual Worlds Census
KZero: The virtual worlds sector has 1.4 billion cumulative registered accounts in Q2/2011; http://eicker.at/VWcensus
Gerrit Eicker
ACSI Social Media 2011
ACSI: Social media services struggle with customer satisfaction. Facebook opens door for Google Plus; http://eicker.at/ACSISocialMedia2011
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Gerrit Eicker
ACSI: “The social media market is primed for a new player that allows users to connect with friends, according to the 2011 American Customer Satisfaction Index (ACSI) E-Business Report, produced in partnership with customer experience analytics firm ForeSee Results. Despite a small improvement this year, Facebook (+3% to 66) is the lowest-scoring site, not only in the social media category, but of all measured companies in this report. The survey was conducted last month, before the widespread introduction of Facebook’s biggest competitor, Google+, but Facebook’s low score indicates that Google+ could easily pounce and gain market share if they can provide a superior customer experience. – ‘We don’t know yet how Google+ will fare, but what we do know is that Google is one of the highest-scoring companies in the ACSI and Facebook is one of the lowest,’ said Larry Freed, president and CEO of ForeSee Results. ‘An existing dominance of market share like Facebook has is no longer a safety net for a company that is not providing a superior customer experience.‘ – Facebook is just one story emerging from today’s report. The ACSI E-Business Report covers three categories of e-business: social media, portals and search engines, and online news. This is the twelfth annual report of its kind, allowing companies and analysts to track the performance of these organizations over time by a critical metric: customer satisfaction. – Wikipedia (+1% to 78) takes the top spot, while YouTube (+1% to 74) comes in a distant second. Myspace drops from this year’s Index because there were not enough users to create a statistically significant sample. Overall, social media is one of the lowest-scoring industries measured by the ACSI – only airlines, newspapers, and subscription television services score lower. – Google leads the search engine and portals category (up 4% to 83), but Bing follows closely, jumping an impressive 7% in one year to 82. Anything over 80 is generally considered an excellent score. Bing has grown in market share over the last year and makes up roughly 17% of the search engine market, up from 9% last year. – ‘While Google+ is the challenger to Facebook’s established dominance in the social media sphere, in the search engine wars, Google is king and Bing is hoping to be a contender,’ added Freed. ‘Last year, Google’s customer satisfaction score was three points higher than Bing’s. This year, that gap narrows to one point. Bing is showing it can challenge Google in terms of revenue, market share, and the customer experience.‘”
Gerrit Eicker
Google Plus Adoption
Allen: I project [surname-based analysis] that Google [Plus] will easily pass 10 million users tomorrow; http://eicker.at/GooglePlusAdoption
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Gerrit Eicker
Allen: “In brief, here is my model: The surname Cooke is the #996 most popular surname in the US. The Census Bureau estimates that there are 29844 Cookes in the US. I found 74 Cookes on Google+ so far. That would be .002479% of the total Cookes in the US. Taking the official current US population estimate of 311,677,540 and multiplying it by .00002479, you get 772,823 Google+ users, if all other surnames had the same distribution in the US as they do on Google+.”
Allen: “Today I squeezed in enough time before and after our local parade, and before our Fourth of July picnic to update my model and do a much better analysis. I increased the sample size from 50 surnames to 79 (I would have done 100 but ran out of time), and I split out users from the US and from outside the US. I had to look at hundreds of profiles to determine US vs. non-US.”
Allen: “My surname-based analysis shows that the number of Google+ users worldwide reached 7.3 million yesterday (July 10) – up from 1.7 million users on July 4th. That is a 350% increase in six days. The userbase is growing so quickly that it is challenging for me to keep up, since the number of users of any given surname (even the rare ones I am tracking) seems to be climbing every day. – More impressive than last week’s growth is the astonishing growth in users from yesterday at mid-day to tonight – a 30% jump. My latest estimate tonight shows approximately 9.5 million users. This suggests that 2.2 million people have joined Google+ in the past 32-34 hours. – I project that Google will easily pass 10 million users tomorrow and could reach 20 million user by this coming weekend if they keep the Invite Button available. As one G+ user put it, it is easy to underestimate the power of exponential growth.“
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Gerrit Eicker
Allen (in a comment): “My company is running a large survey of Facebook users (we have access to millions of Facebook users through our Facebook apps and fan pages) and I’ll be posting the results tomorrow. Facebook investors and employees will be very happy to see that the vast majority of their active users are happy at Facebook, and most of them haven’t even heard of Google+ yet. So even though Google’s growth is staggering, there is a huge loyal Facebook following who may not see a need to switch. That’s why I characterize this as a 15-round heavyweight bout. The fight is not going to be over anytime soon.”
RWW: “Google Plus’s estimated 20 million also pales in comparison to Facebook’s 750 million, half of which still log on to Facebook any given day. Google Plus, meanwhile, is seeing a lot of engagement too, but it’s still the new shiny toy of the Internet digerati, who often glom onto and obsess over the latest hip service until an even hipper one comes around. – But Google knows it needs to make Google Plus a regular habit once the new car smell wears off. According to Mark Striebeck, Google’s Engineering Manager for Gmail, the company is planning to integrate the service into Gmail (and wants your ideas for that). While Google’s previous attempt at merging social with Gmail (i.e. Google Buzz) was essentially a failure, Gmail could still serve as a large built-in user base for the emerging social network, assuming the integrations are thoughtful, useful and capable of enhancing the core Gmail offering itself. … Current estimates put the Gmail user base at around 200 million. Although not all Gmail users will join Google Plus, it’s a large, captive market for Google to get its hooks in.”
VB: “Since the data was obtained by a third-party source, it isn’t an official count of Google+ users. The company hasn’t released any public metrics around the number of people who have signed up for Google+. A Google spokesperson declined to comment about the accuracy of Allen’s information. – However, if the information is accurate, it means Google+ is one of the fastest-growing social networks, ever.“
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Gerrit Eicker
Larry Page: “Google+ is still only in field trial with limited access as we scale the system – Users have to be invited, sign up with a profile in order to use it – However, the growth on Google+ has been great–and I’m excited to release some new metrics for you today – Over 10M people have joined Google+ – Great achievement for the team – There’s also a ton of activity – We are seeing over 1 billion items shared and received in a single day – Our +1 button is already all over the web – It’s being served 2.3 billion times a day – So while we have a lot of work still to do, we are really excited about our progress with Google+ – Google+ is also a great example of another focus of mine – beautiful products that are simple and intuitive to use and was actually was one of the first products to contain our new visual redesign.“
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Gerrit Eicker
Allen: “The viral growth of Google+ has slowed somewhat over the past few days, but my new-and-improved 1,000 surname model shows that more than 750,000 people joined the site on Monday, bringing the total user base to just under 18 million. … Google hasn’t started marketing Google+ through any of its other channels yet. More than a billion people worldwide use Google products, including its top rated search engine, YouTube, and Blogger. Chairman Eric Schmidt says the vision is to integrate Circles and sharing with all the other Google properties. When that happens, you will likely see millions of people joining Google+ every day for some period of time.”
Gerrit Eicker
Facebook’s Dethroning of Myspace
Do you remember how long it took Facebook (2004) to dethrone Myspace (2003)? http://eicker.at/FacebookMyspace
Gerrit Eicker
eReaders
Pew: 12% of American adults own an eReader (doubled between November and May!), 8% own a tablet computer; http://eicker.at/eReaders
Gerrit Eicker
Sharing
ShareThis: Sharing produces an estimated 10% of all online traffic (Facebook 38%, Twitter/eMail 17%); http://eicker.at/Sharing
Gerrit Eicker
Twitter Mobile
Pew: 13% of online adults (up from 8% in 6 months!) use Twitter, half of them access mobile; http://eicker.at/TwitterMobile
Gerrit Eicker 08:22 on 30. August 2011 Permalink |
Pew: “Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites. … Among internet users, social networking sites are most popular with women and young adults, but most of the growth over the past year came from adults over age 30. Looking at overall usage, wired seniors grew their ranks the most over the past year; 33% of those ages 65 and older now use the sites, compared with 26% one year ago. … Looking at usage on a typical day, 43% of online adults use social networking, up from 38% a year ago. Out of all the ‘daily’ online activities that we ask about, only email (which 61% of internet users access on a typical day) and search engines (which 59% use on a typical day) are used more frequently than social networking tools.”
Pew: “The frequency of social networking site usage among young adult internet users under age 30 was stable over the last year – 61% of online Americans in that age cohort now use social networking sites on a typical day, compared with 60% one year ago. However, among the Boomer-aged segment of internet users ages 50-64, social networking site usage on a typical day grew a significant 60% (from 20% to 32%). … In a separate question, when social networking users were asked for one word to describe their experiences using social networking sites, ‘good’ was the most common response (as seen in this word cloud). Overall, positive responses far outweighed the negative and neutral words that were associated with social networking sites (more than half of the respondents used positive terms). Users repeatedly described their experiences as ‘fun,’ ‘great,’ ‘interesting’ and ‘convenient.’ Less common were superlatives such as ‘astounding,’ ‘necessity,’ and ‘empowering.’”