Tagged: Status Updates RSS
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Gerrit Eicker
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Gerrit Eicker
50+ Goes Social Media
Pew: Social media use among internet users ages 50+ nearly doubled, from 22% to 42% within one year; http://j.mp/duy1in
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Gerrit Eicker
Dear Internet, We Have Diaspora Working
Diaspora is on track to launch the 1st open source version of its social network on 15th September; http://j.mp/bEcrHD
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Gerrit Eicker
Microblogging vs. Blogging
Carr: Switching back from micro- to blogging is as ridiculous as from IMing to letter-writing; http://j.mp/daPdxr
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Gerrit Eicker
Internal Microblogging
Does microblogging lead to a better employee retention? http://j.mp/9X5G4J
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Gerrit Eicker
Buzz Monitoring
The issue of measuring the effectiveness of social, and understanding how to make real use of it; http://j.mp/caMUYz
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Gerrit Eicker
77 Months: 500 Million Facebookers
Zuckerberg: 500 million people all around the world are actively using Facebook to stay connected; http://j.mp/cKxcd3
Gerrit Eicker
Social Media
Kagan: What the F**k is Social Media NOW? http://j.mp/b8lCsN (via @Mark_Zimmermann)
(More …)
Gerrit Eicker
Social Networking Becomes Habit
Edison: Social networking becomes habit for millions, 50% use services once or serveral times a day; http://j.mp/bYODZF
Gerrit Eicker
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Gerrit Eicker
Twitter: “Twitter @earlybird Exclusive Offers are special time-bound deals, sneak-peeks, and events that are promoted by the official Twitter @earlybird account. We partner with select advertisers and retweet offers that they have crafted only for the Twitter community. Our advertising partners determine the terms of the offer, including availability, amount, and price. As with other forms of advertising from Twitter, we are focused on bringing value to our users and will keep your interests in mind as we develop this program. … Does Twitter make money from this? – Yes, we earn revenue through our relationships with advertisers. Our focus will be to try and make these deals interesting and of value to you. We take pride in being selective about the type of deals we highlight and hope they will be an exciting way to start your day.”
NYT: “The idea borrows from private and limited-time sale sites, like Gilt, Groupon and Woot (which Amazon.com recently acquired), a recent trend in online shopping. It also takes advantage of what companies like Dell, which attributes millions of dollars in sales to posting deals on Twitter, are already doing. … The first deal will appear soon, Mr. Garrett said. They will initially be nationwide, but Twitter is considering offering deals specific to cities or countries later on. If @earlybird takes off, Twitter could become a competitor to Groupon and the many other local daily deal sites, as well as to Woot, Gilt and others.”
VB: “Twitter is taking a page from some heavily venture-backed startups in flash sales and social buying like Gilt Groupe and Groupon that offer limited-time only deals sometimes paired with built-in viral mechanics that deepen the discount if friends are recruited. It’s not clear if viral mechanics will come to play as central a role to EarlyBird as they have been for other social buying startups. Right now, it looks like a very simple first come, first served model.”
TC: “Twitter outlines that it has deals with select advertisers in place, but welcomes suggestions of a product/event sent by @reply to @earlybird. Nevertheless, since Twitter clearly looks at this like a significant potential revenue stream, they are keen on emphasizing that it will be selective about the type of deals they highlight.”
Guardian: “If early reports from Coca-Cola are anything to go by, promoting products directly through Twitter is proving a lucrative return on modest investment. Speaking to the Financial Times last week, Carol Kruse, vice-president for global interactive marketing at Coca-Cola, said the number of impressions (views of the sponsored trending topic) Coca-Cola had received in the short period from launch had been ‘phenomenal’ – 86m in 24 hours with an ‘engagement rate’ of 6%, compared with the average 0.02% of users engaging with a standard online advertisement.”
RWW: “Opt-in subscription to advertising as part of a user’s social stream is likely to be a very important model in making social media financially viable. Facebook today unveiled a radical new subscription recommendation feature that is similar if more sophisticated looking and non-commercial so far.”
TNW: “Apparently Twitter just hasn’t branched out quite enough to keep itself happy yet. Bearing that in mind, the same birds that carry away the failwhale seem to have some spare time on their hands, so they’re out scouring the Internet looking for bargains.”
RWW: “It’s a nicely poetic slide into second base when it comes to Twitter advertising. @earlybird focuses on the ‘you saw it first’ experience that is one of the main attractors of users to the Twitter service.“
Gerrit Eicker 07:53 on 22. July 2010 Permalink |
Zuckerberg: “As of this morning, 500 million people all around the world are actively using Facebook to stay connected with their friends and the people around them. – This is an important milestone for all of you who have helped spread Facebook around the world. Now a lot more people have the opportunity to stay connected with the people they care about. … Our mission at Facebook is to help make the world more open and connected. Stories like these are examples of that mission and are both humbling and inspiring. I could have never imagined all of the ways people would use Facebook when we were getting started 6 years ago.”
Facebook stories: “Facebook is all about the individual and collective experiences of you and your friends. It’s filled with hundreds of millions of stories. Which ones inspire you? What’s your Facebook story?”
TC: “To put it in perspective: it was only five and a half months ago when Facebook celebrated its sixth birthday and hit 400 million active users – about as long as it took them to go from 300 million to 400 million. Does that mean Facebook will grow to 600 million members by the end of the year, or could it possibly be peaking? – Zuckerberg is actually quite confident they’ll hit 1 billion active users at some point – just last month, at the Cannes Lions International Advertising Festival, he argued that it is ‘almost a guarantee that it will happen‘.”
VB: “The next 500 million will be an altogether different challenge. Facebook is running up against the sheer population limits of potential users in the developed world. To maintain its growth pace, it’s making an aggressive push via mobile phones into emerging markets where millions of people have only just begun to access the web through these devices. Here’s a run-down of its strategy to get to its first billion users.”
RWW: “Children growing up today don’t remember a time before Facebook – and that’s both scary and fascinating. Future generations will be more and more accepting of sharing their lives on the Internet, which has its obvious pros and cons. At the other end of the spectrum, when my generation grows old and wants to look back on our lives, we won’t need an old crusty photo album. We will simply use whatever popular device at the time that lets us flip through our life’s history as aggregated from decades of social sharing. Facebook has been at the forefront of paving the way for that future. – It has taken 77 months for Facebook to go from 0 to 500 million and the company shows little sign of slowing, even with many leaving the network over privacy issues. The truth is, there is no viable alternative yet, but perhaps Google or those four students from N.Y.U. can change that.”