How Google Ranks Tweets
Singhal on tweet rankings at Google: User follows are analogous to page links; http://j.mp/6Yrwdp (via @Mark_Zimmermann)
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Gerrit Eicker
Twitter Will Endure
Carr: I can go anywhere on the Web, but there is no guarantee that my Twitter gang will come with me; http://j.mp/7ILcRd
Gerrit Eicker
Marken in Social Media
Razorfish geht der Frage nach [PDF], wieso Onliner Fans oder Follower von Marken werden; http://j.mp/Kgvik
Gerrit Eicker
Value of a Fan or Follower
SEL: How To Measure The Value Of A Fan Or Follower In Social Media; http://j.mp/idyJl
Gerrit Eicker
FriendOrFollow
Who are you following that is not following you back? If you are curious, FriendOrFollow knows: http://tr.im/r1UE
Gerrit Eicker
Twitter Quitters: 60% Within 1st Month
Nielsen: Twitter needs to make sure that new users return to the nest: 60% quit within 1st month; http://tr.im/jZvn
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Gerrit Eicker
NW: “Currently, more than 60 percent of Twitter users fail to return the following month, or in other words, Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent. For most of the past 12 months, pre-Oprah, Twitter has languished below 30 percent retention.”
Mashable: “The question is, how can Twitter make sure that users stick around for the long haul? What is it about Facebook and MySpace that make them so appealing? Could it be, possibly, that finding friends on Twitter remains harder than doing so on other social networks? … Nielsen is only able to measure return visits to Twitter.com: how many people set up a desktop application like TweetDeck and continue to Tweet, but never return to Twitter.com?”
AdAge: “Twitter’s user interface can be confusing to people who aren’t familiar with the service, from the hard-to-follow conversation threads to the codes for direct messaging, ‘retweeting’ and ‘hashtags.’”
Gerrit Eicker
Qwitter
http://UseQwitter.com is catching Twitter quitters: simply add account name and eMail-address.
Gerrit Eicker
1,000,000 Followers?
The 1 million Dollar, no, followers race seems to drive a lot of extra-attention to Twitter; http://tr.im/iWhT
Gerrit Eicker
Twitter: Auto-following and Auto-unfollowing
http://TwitterMass.com is another auto-follow-tool, like SocialToo and Twollow, adding auto-unfollow; http://tr.im/iM5w
Gerrit Eicker
Increase Your Twitter Followers
Rose, who has over 88K followers on Twitter, presents: 10 ways to increase your Twitter followers; http://tr.im/cqei
Gerrit Eicker 09:08 on 13. January 2010 Permalink |
TR: “‘You earn reputation, and then you give reputation. If lots of people follow you, and then you follow someone – then even though this [new person] does not have lots of followers,’ his tweet is deemed valuable because his followers are themselves followed widely, Singhal says. It is ‘definitely, definitely’ more than a popularity contest, he adds. – ‘One user following another in social media is analogous to one page linking to another on the Web. Both are a form of recommendation,’ Singhal says. ‘As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well.’ … Singhal added that Twitter is hardly the only source of real-time information. ‘Twitter is indeed a very important component of the real-time Web. However, what we are observing is that it is just one of the components. There’s a lot of value in news, blogs, and Web pages that are being generated in real-time, because news organizations work very hard to get quality to a certain level,’ he says. ‘Twitter is indeed useful because it is short-form content. However, we are finding that the real-time Web is much bigger.’”