Web Tablets vs. eBook Readers
19% of U.S. adults own a Web tablet, 19% own an eBook reader: doubled in December 2011; http://eicker.at/TabletseReaders
Tagged: Web RSS Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Online News and Advertising
PEJ: Online advertising on news sites is still not targeted, neither by context nor behavior; http://eicker.at/NewsAdvertising
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Gerrit Eicker
Online Just for Fun
Americans are increasingly going online just for fun and to pass the time; http://eicker.at/Entertainment
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Gerrit Eicker
News Media on Twitter: a One-way Road
News Media is not generally expanding the conversation or including perspectives on Twitter; http://eicker.at/MediaTwitter
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Gerrit Eicker
Mainstream Media: No Interaction on Twitter
News outlets are not using Twitter in interactive ways, or as a reporting tool; http://eicker.at/MediaTwitter
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Gerrit Eicker
The Social in Social Networking
How social are social networkers? Pew: The tone of life and social climate on social networking sites; http://eicker.at/Social
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Gerrit Eicker
Pew: “The overall social and emotional climate of social networking sites (SNS) is a very positive one where adult users get personal rewards and satisfactions at far higher levels than they encounter anti-social people or have ill consequences from their encounters. A nationally representative phone survey of American adults finds that: 85% of SNS-using adults say that their experience on the sites is that people are mostly kind, compared with 5% who say people they observe on the sites are mostly unkind and another 5% who say their answer depends on the situation. 68% of SNS users said they had an experience that made them feel good about themselves. 61% had experiences that made them feel closer to another person. (Many said they had both experiences.) 39% of SNS-using adults say they frequently see acts of generosity by other SNS users and another 36% say they sometimes see others behaving generously and helpfully. By comparison, 18% of SNS-using adults say they see helpful behavior ‘only once in a while’ and 5% say they never see generosity exhibited by others on social networking sites.”
Pew, The tone of life on social networking sites: “At the same time, notable proportions of SNS users do witness bad behavior on those sites and nearly a third have experienced some negative outcomes from their experiences on social networking sites. Some 49% of SNS-using adults said they have seen mean or cruel behavior displayed by others at least occasionally. And 26% said they had experienced at least one of the bad outcomes that were queried in the survey. Those bad outcomes were: 15% of adult SNS users said they had an experience on the site that ended their friendship with someone. 12% of adult SNS users had an experience that resulted in a face-to-face argument or confrontation with someone. 11% of adult SNS users had an experience on the site that caused a problem with their family. 3% of SNS-using adults said they had gotten into a physical fight with someone based on an experience they had on the site. 3% of adult SNS users said their use of the site had gotten them in trouble at work because of something that happened on the site. In addition, 13% of adult SNS users said that someone had acted in a mean or cruel way towards them on a social networking site in the past 12 months. Adults are generally more positive and less negative than teens about the behavior of others and their own experiences on social networking sites.”
Pew, The social climate of social networking sites: “White adult SNS users were more likely than blacks to report their overall experience was one of kindness in social networking spaces (88% vs. 77%), and black SNS users were more likely than whites to report that unkindness was the prevalent tone (12% vs. 3%).”
Pew, Altruism vs. nastiness: “Some 39% of adult SNS users said they frequently saw acts of generosity, 36% said they sometimes saw it, 18% said they saw it ‘only once in a while’ and 5% said they never saw it. … When it came to unpleasant behavior on SNS, adults have seen their share, but it tends to be evident to them far less frequently than it is to teen SNS users. … Some 49% of SNS-using adults said they saw mean or cruel behavior displayed by others at least occasionally, far lower than the 88% of SNS-using teens who said they had seen mean or cruel behavior at some point.”
Pew, Offensive language and images: “Nearly three-quarters (73%) said they encountered such offensive content or language only once in a while or never. Specifically, the responses were: 11% of adult SNS users said they saw people using such language and images frequently, 15% said they saw others using such language and images sometimes, 38% said they saw others using such language and images only once in a while, 35% said they never saw others using such language and images. – Minorities, women, parents of minor children, and Millennials were the most likely to encounter offensive language, images, or humor.”
Pew, Positive and negative personal outcomes: “Some 76% of the SNS users said they had at least one of the positive outcomes we queried. Specifically: 68% of adult SNS users said they had an experience on the site that made them feel good about themselves, 61% of adult SNS users said they had an experience that made them feel closer to another person. … On the negative side, 26% said they had experienced at least one of the bad outcomes that were queried in the survey. Again, adult experiences on SNS are less likely to be harmful than the teen experience: 41% of SNS-using teens reported they had at least one negative outcome. … Among adults, some of these anti-social experiences are most prevalent among SNS users in the Millennials generation. This cohort of those between the ages of 18 and 34 was twice as likely as its elders to report that a friendship had ended because of an SNS experience – 21% of SNS-using Millennials said that had happened to them, compared with 11% of all other SNS users.”
Pew, What adults do when they see problems on social networking sites: “It turns out that compared to teen SNS users, adults are somewhat more likely to stand back, not get involved, and ignore the offensive behavior. – For instance, 45% of adult SNS users who have witnessed problems say they frequently ignore offensive behavior on social network sites, compared with 35% of SNS-using teens who say they frequently ignore offensive behavior. Some 34% of adult SNS users say they never confront the person being offensive, compared with 21% of SNS-using teens who never take that step. … Unlike many other aspects of social networking site use, age does not matter when it comes to people’s personal responses when they witness mean or offensive behavior. Young and old have similar patterns of response. However, there is a split when it comes to the behavior of men and women. Men are more likely to ignore a problem they see on a social networking site and women are more likely to respond.”
Pew, What SNS users see others doing when someone comes under attack on a social networking site: “When it comes to the general tone of conversation and interactions on social networking sites, adults often see others ignoring the problems: 45% of SNS-using adults who have witnessed mean or offensive behavior say it is frequently their observation that others just ignore the offensive behavior and another 28% say that others sometimes ignore the offensive behavior. Teen SNS users were even more likely than that to say they observed that others ignored the harassment: 55% of the teens who had seen mean behavior on SNS said that was frequently the response they witnessed. … The one noteworthy demographic factor here is that younger SNS users who had witnessed anti-social behavior on the sites are much more likely to see others join in harassment of someone on SNS than older site users.”
Pew, Second thoughts about posting on social networking sites: “We asked all the online adults in our sample if they had ever decided not to post something online because they were concerned that it might reflect badly on them and 45% reported they had made that kind of decision. Interestingly enough, a greater share of online teens – 55% – had made a similar decision. – Among the online adults who were most likely to decide not to post something because of its impact on their reputation: Millennials (59%), those who live in households earning $75,000 or more (54%), and those with college degrees (51%).”
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Gerrit Eicker
Twitter Agenda: Discussing Social Media
The 4 most popular stories on Twitter in 2011 were about: Facebook, Google, Twitter itself, Apple; http://eicker.at/News2011
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Gerrit Eicker
The Open Web
The Internet and Web are, need, and will stay open – this gorgeous discussion proves it once again; http://eicker.at/OpenWeb
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Gerrit Eicker
Time: “Is Google In Danger of Being Shut Out of the Changing Internet? – The upcoming IPO of Facebook, the flak surrounding Twitter’s decision to censor some tweets, and Google’s weaker-than-expected 4th-quarter earnings all point to one of the big events of our times: The crazy, chaotic, idealistic days of the Internet are ending. … The old Internet on which Google has thrived is still there, of course, but like the wilderness it is shrinking. … The danger to Google, in other words, is that as social networking, smartphones and tablets increasingly come to dominate the Internet, Google’s chance to earn advertising revenues from searching will shrink along with its influence. … Don’t get me wrong: Google is still a force, just as Microsoft, Intel and IBM are. But they are no longer at the epicentre of the zeitgeist. Like Microsoft before it, Google can fight the good fight on many different fronts. Whether it can ever find an engine of growth capable of supplanting its core business is another question.”
Battelle: “It’s Not Wether Google’s Threatened. It’s Asking Ourselves: What Commons Do We Wish For? – If Facebook’s IPO filing does anything besides mint a lot of millionaires, it will be to shine a rather unsettling light on a fact most of us would rather not acknowledge: The web as we know it is rather like our polar ice caps: under severe, long-term attack by forces of our own creation. … We lose a commons, an ecosystem, a ‘tangled bank’ where serendipity, dirt, and iterative trial and error drive open innovation. … What kind of a world do we want to live in? As we increasingly leverage our lives through the world of digital platforms, what are the values we wish to hold in common? … No gatekeepers. The web is decentralized. Anyone can start a web site. … An ethos of the commons. The web developed over time under an ethos of community development, and most of its core software and protocols are royalty free or open source (or both). … No preset rules about how data is used. If one site collects information from or about a user of its site, that site has the right to do other things with that data… Neutrality. No one site on the web is any more or less accessible than any other site. If it’s on the web, you can find it and visit it. … Interoperability. Sites on the web share common protocols and principles, and determine independently how to work with each other. There is no centralized authority which decides who can work with who, in what way. … So, does that mean the Internet is going to become a series of walled gardens, each subject to the whims of that garden’s liege? – I don’t think so. Scroll up and look at that set of values again. I see absolutely no reason why they can not and should not be applied to how we live our lives inside the worlds of Apple, Facebook, Amazon, and the countless apps we have come to depend upon. … I believe in the open market of ideas, of companies and products and services which identify the problems I’ve outlined above, and begin to address them through innovative new approaches that solve for them. I believe in the Internet. Always have, and always will.”
Winer: “I don’t love Google but… John Battelle is right. Google defined the web that we like, and the web we like defined Google. Having Google break the contract is not just bad for Google, it’s bad for the web. – Two take-aways from this: 1. We should be more careful about who we get in bed with next time. 2. We probably should help Google survive, but only to the extent that they support the open web that we love.”
Scoble: “It’s too late for Dave Winer and John Battelle to save the common web – The lesson today, four years later, is that the common web is in grave threat, not just from Facebook’s data roach motel but from Apple’s and Amazon’s and, now, Google. … Now do you get why I really don’t care anymore? The time for a major fight was four years ago. – I understood then what was at stake. – Today? It’s too late. My wife is a great example of why: she’s addicted to Facebook and Zynga and her iPhone apps. – It’s too late to save the common web. It’s why, for the past year, I’ve given up and have put most of my blogging into Google+. I should have been spending that effort on the web commons and on RSS but it’s too late. … I’m not going back to the open web. Why? The juice isn’t there. … What’s Dave Winer’s answer? He deleted his Facebook account and is working hard to try to get people to adopt RSS again. Sorry, Dave, but Twitter is a better place to get tech news. … So, cry me a river. I’m a user. I tried to stick up for the common web in 2008. Where was the protest then? I was called an ‘edge case’ and someone who should be ignored. … Today? No, don’t put me on stage at conferences. Get regular people, like my wife, who could tell you why they don’t like the open web and, why, even, they are scared of it. … John, where were you? At least Dave has been consistently trying to keep us putting content on blogs and on RSS, which ARE the open common web. It’s just that it’s too late. We’re firmly locked back in the trunk and the day for blowing open the trunk has come and gone.”
Winer: “Scoble: I’ll go down with the ship – Then I saw the web. It meant everything to me, because now there was no Apple in my way telling me I couldn’t make programming tools because that’s something they had an exclusive on. I was able to make web content tools, and evolve them, and get them to users, and learn from our experiences, without the supervision of any corporate guys, who see our communities as nothing more than a business model. – So Scoble, you can go enjoy whatever it is you like about Facebook. I can’t imagine what that might be. I don’t use it because that would be like going back to the system that didn’t work. I’d rather work for a very small minority of free users, than try to be an approved vendor in a world controlled by a bunch of suits. For me that’s the end. I’d rather go make pottery in Italy or Slovenia. … To me Facebook already feels over. I really don’t feel like I’m missing anything. Look at it this way. There’s lots of stuff going on right now that I’m not part of. That’s the way it goes. Me and Facebook are over. It’s going to stay that way. And if I’m on a ship that’s sinking, well I’ve had a good run, and I can afford to go down with the ship, along with people who share my values. It’s a cause, I’ve discovered, that’s worth giving something up for.”
Boyd: “Facebook is the new AOL, despite the market cap. But it’s headed for a hard landing for other reasons than Winer is pushing. Facebook will fail because of the imminent rise of social operating systems – future versions of iOS, Mac OS X, and Android – which will break the Facebook monolith to bits.”
Dyson: “Is the Open Web Doomed? Open Your Eyes and Relax – I’m wading into an argument that I think may be overblown. With Facebook going public and Google threatened by apps and closed services such as FB, is the open web doomed? You might think so after reading the dueling blog posts of John Battelle, Robert Scoble and Dave Winer in the past few days. But things are a bit more complicated. … So what’s the difference between paternalism and our duty to save people from tyrants or from companies whose privacy statements are incomprehensible? If people are happy with Facebook, why should we disturb them? If the Iraqis weren’t going to topple Saddam Hussein, what right – or obligation – did we outsiders have to do so? … Of course, we can also be part of the backlash…I’m not saying don’t be part of the backlash; I’m just suggesting that the backlash will work – abetted by the march of technology and user neophilia. … Right now, we’re moving slowly from open data and APIs and standards, to a world of Facebook and apps. We’re likely to see abandonment of the DNS by consumers both because of those apps, and a tragedy of the commons where new Top-Level Domain names (.whatevers and .brands) confuse users and lead to more use of the search box or links within apps. … I don’t actually think we’re facing a world of no choices. In fact, we all have many choices … and it’s up to us to make them. Yes, many people make choices I despise, but this is the world of the long tail. Of course, the short, fat front is always more popular; it all gets homogenized and each individual gets either one central broadcast, or something so tailored he never learns anything new, as in Eli Pariser’s filter bubble… That’s exactly when some fearless entrepreneur will come along with something wild and crazy that will totally dominate everything 10 years later.”
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Gerrit Eicker
Twitter Agenda: Just Digital Gadgets?
People use Twitter to discuss and distribute news and reviews about the latest high-tech products; http://eicker.at/News2011
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Gerrit Eicker
Amazon Store?
Is Amazon going to open a store in Seattle? Physical bricks around the corner? Clicks to bricks? http://eicker.at/AmazonStore
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Gerrit Eicker
GER: “Amazon sources close to the situation have told us that the company is planning on rolling out a retail store in Seattle within the next few months. This project is a test to gauge the market and see if a chain of stores would be profitable. They intend on going with the small boutique route with the main emphasis on books from their growing line of Amazon Exclusives and selling their e-readers and tablets. – Seattle is where Amazon’s main headquarters is based and is known as a fairly tech savvy market. It is a perfect launch location to get some hands on experience in the retail sphere. … The company has already contracted the design layout of the retail location through a shell company, which is not unusual for Amazon. … The store itself is not just selling tangible items like e-readers and tablets, but also their books. Amazon recently started their own publishing division and has locked up many indie and prominent figures to write exclusively for the company. … This is exciting news and Amazon in a great position to make a strong go out of their retail endeavors. They are starting out local and small mainly to test the waters with the new store, but also to figure out how they’re going to avoid paying massive taxes.”
GigaOM: “The move into retail, if it proves true, would be a big turning point for Amazon and one that ultimately makes sense though the move doesn’t seem intuitive considering Amazon’s online roots. … One of the reasons Amazon has shied away from pursuing retail stores is to avoid charging taxes, something it must do in a handful of states. But increasingly, it looks like Amazon is accepting taxes as inevitable and so there may be fewer barriers to moving into a retail stores. … The upside is that Amazon can let people get hands-on with their products, and they can provide a high level of customer service, especially for its Kindle line of tablets and e-readers. … Amazon has signed deals to get Kindles in a lot of existing retail stores but having its own boutiques could be a way to really highlight its products. … I agree that Amazon needs to think about building out its whole service. It’s not an online seller, it’s a seller. And that means you work to provide the best selling experience possible. … The strategy is not going to threaten Walmart any time soon. I don’t think Amazon wants to go the big box route… It could be that the new store remains just a test and not a long-term bet. But I still think it’s likely that we might see local Amazon stores when all is said and done.”
TNW: “If Amazon is to roll this initiative out permanently and further afield, it will have to feel confident that its profits will be bolstered accordingly, so it will be interesting to see how the associated overheads of running a store will be factored in to its launch strategy. Furthermore, this will have implications on its efforts to sidestep states’ sales taxes on the grounds that it operates online. – Back in December, we reported on eBay’s first bricks-and-mortar store in the UK, a boutique that opened for only five days and saw 2,500 customers arrive through its doors. It didn’t have any tills, and it was pretty much a ‘QR code shopping emporium’, with shoppers able to browse over 350 items provided by a selection of the top-rated eBay sellers, with purchases made using mobile devices.”
RWW: “It’s not a new rumor (it dates as far back as 2009), and it would be a departure from Amazon’s strategy thus far. In December, Launch reported the retail store rumor, adding that Amazon plans to sell its own branded merchandise. Amazon is better known for threatening real-world retail than for promoting it. But Amazon’s moves in the past few months make the strategy seem more sensible. … Amazon has avoided sales taxes by remaining a purely online retailer, giving its customers the incentive of the lowest price. But lately, sales taxes on online purchases have started to seem inevitable, as Amazon’s deal with the state of California shows. Once Amazon resigns itself to sales taxes, that’s one fewer reason not to bring its retail might into physical stores.”
VB: “Rather than being a high-inventory big-box retailer on a Target or Walmart scale, the Amazon store is said to be planned as a boutique carrying high-end, high-profit-margin items as well as the brand’s Kindle line and accessories. – In a way, it would be a bit like the Apple stores one sees in every shopping mall these days, with a few big-ticket goodies in other verticals, as well.”
TC: “This will also encourage the movement from the agent-publisher-distributor model of book publishing into a direct to consumer model that Amazon will spearhead. … As I said before, the Fire is Amazon’s Trojan Horse. However, rather than the wary hold-outs bringing in Amazon’s market by buying the fire, Amazon will bring the Trojans to their own branded stores.”
pC: “The report comes at the same time as bookstore chains Barnes und Noble, Books-A-Million and Canada’s Indigo are saying they will not carry Amazon Publishing titles in their stores, though it is unclear how that boycott will actually be carried out.“
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Gerrit Eicker 14:40 on 13. February 2012 Permalink |
PEJ, Who Advertises on News Sites and How Much Those Ads are Targeted: “A new study of advertising in news by the Pew Research Center’s Project for Excellence in Journalism finds that, currently, even the top news websites in the country have had little success getting advertisers from traditional platforms to move online. The digital advertising they do get appears to be standard ads that are available across many websites. And with only a handful of exceptions, the ads on news sites tend not to be targeted based on the interests of users, the strategy that many experts consider key to the future of digital revenue. – Of the 22 news operations studied for this report, only three showed significant levels of targeting. A follow-up evaluation six months later found that two more sites had shown some movement in this direction, but only some, from virtually no targeting to a limited amount on inside pages. By contrast, highly targeted advertising is already a key component of the business model of operations such as Google and Facebook.”
PEJ, Who is Placing Ads? – “Who is buying ads on news sites? The answer reveals part of the trouble the news industry is having findings its way in the new marketplace. Across these 22 news sites, the biggest single advertiser is the news organization itself or its parent. Ads promoting the organization’s own products, known as ‘in-house ads’ in industry terms, accounted for 21% of the online ads studied – more than any category. … The magazine websites studied here (time.com, newsweek.com, economist.com and theatlantic.com) ran the largest percentage of in-house ads, fully 50% overall, from economist.com at 40.1% on the low end to time.com at 56% at the high end. In the print version of these magazines, by contrast, 10% of the ads were promoting the magazine or its company (Time magazine 11%, The Economist 13%, Newsweek 4%, and The Atlantic’s print edition contained no self-promoting ads). – Newspapers contained the second-highest level of self-referencing advertising, 21% of the Web-based ads versus 9% of their print ads. … For these print-related outlets, though, the heavy reliance on self-promoted ads could reflect two different factors. First, the newspaper industry still relies on its print product for the vast majority of its ad revenues. At the end of 2010 (the latest data available) fully 88% of overall newspaper revenue came from the print product versus just 12% from the Web. … Another phenomenon could be the inability of the industry to draw advertisers-and thereby ad revenue-to their online space.”
PEJ, The Financial Industry: “The second biggest category of advertising online was one that played a fairly small role for news in legacy platforms, the financial industry. Ads for financial products or services accounted for 18% of all Web ads captured, more than triple that of the next biggest category, toiletries and cosmetics (5%). And on more than half of the sites, 12 out of 22, financial ads ranked first-above self-promotion. … These numbers stand in contrast with the small role financial advertising plays in most of the legacy platforms studied. Only magazines contained more financial industry advertising in their original platform than online.”
PEJ, Targeting: “The customization or targeting of ads based on audience data is one of the newer ways to serve advertisers interests-helping those selling goods to reach consumers perceived to be the most likely to be interested in and thus to act on their ads. In targeted advertising, in other words, the ads one person gets will differ from what another person receives, depending on their online purchase history, location and/or personal habits, even if they click on the same website at essentially the same time. … Overall, only a handful of sites exhibited high levels of targeting. A few more had a moderate level of targeting. Most showed no signs of targeting at all. … Overall, just three of the 22 sites exhibited high levels of targeting, defined here as at least 45% of the ads were different from one user to the next. … One question that emerges is whether targeting has more or less natural appeal on some websites than others. In other words, do national sites with their larger and more diverse audience pools lend themselves more naturally than smaller sites to the benefits of ad targeting? … Finally, on a few sites, there was evidence of another method of targeting-not according to users but according to news story. On a number of occasions, there was a close relationship between the content of the story and the ads displayed.”
PEJ, Use of Discount Sites/Coupons: “About half of the sites studied, 16 of the 22, carried some discount/coupon advertising. But on only five did discount ads make up more than 10% of all the ads studied. For the most part, sites that created their own discount programs tended to rely on these ads more. … Among nationally oriented sites, Yahoo News carried the greatest percentage of discount/coupon advertising, 15% of the ads studied. The majority of these were from the national services Groupon and LivingSocial. – The other two sites with the highest use of discount advertising, the Toledo Blade and Los Angeles Times, have created their own daily deal operations to compete with the national companies. … These were the only two sites in our sample that had tried their own daily deal style business, but they are certainly not alone. Various papers now have their own Groupon-like services…”
PEJ, Format: “That leaves banner ads, classifieds, video and rich media as the four main kinds of ads news sites can offer advertisers. – Banner ads, the oldest form of advertising on the internet, make up the second largest percentage of ads on the internet (24% of total online advertising revenue). Going forward, most market analysts expect banner ads will represent a smaller portion of online advertising than search, but the category is still expected to grow. For instance, eMarketer predicts that banner ads will increase from $7.6 billion in 2011 to $11.7 by 2015, a bright spot for the news online. … Across these 22 news sites, that same tendency toward banner ads emerged; static banner ads made up nearly half (46%) of all the ads on news websites. Some differences in the style of ads used did emerge-mostly according to the legacy media genre, though individual sites did at times stand apart from their media brethren. … The Washington Post, on the other hand, relied on banner ads for just 18% of the ads studied. Instead, the site used sponsored links far more than others, 66%. Two other national papers, USA Today and the Los Angeles Times, also used sponsored links more than static banner ads.”