Adoption of Online Marketing Services
Local businesses: the adoption of online marketing services; http://eicker.at/2d Chart: http://eicker.at/2e (via @SocialTimes)
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Gerrit Eicker
If This Then That
ifttt, short for: if this then that, makes the Internet programmable, triggers actions to channels; http://eicker.at/ifttt
Gerrit Eicker
Bing(oogle)?
Sullivan: Google says Bing watches what people search for on Google to improve its search listings; http://eicker.at/BingGoogle
Gerrit Eicker
Curation
Why search fails and why curation probably returns as a new foundation for a new algorithmic search; http://eicker.at/Curation
Gerrit Eicker
Facebook: Not Big in Japan
60% of US onliners use Facebook, compared to 2% in Japan: real names are an antithesis to privacy; http://eicker.at/JapanPrivacy
Gerrit Eicker
The Facebook Decade
Facebook was the top-visited site in 2010; http://eicker.at/1y Goldman invests $500M, values them at $50B; http://eicker.at/1z
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Gerrit Eicker
Hitwise: “Facebook was the top-visited Website for the first time and accounted for 8.93 percent of all U.S. visits between January and November 2010. Google.com ranked second with 7.19 percent of visits, followed by Yahoo! Mail (3.52 percent), Yahoo! (3.30 percent) and YouTube (2.65 percent). … The combination of Google properties accounted for 9.85 percent of all U.S. visits. Facebook properties accounted for 8.93 percent, and Yahoo! properties accounted for 8.12 percent. The top 10 Websites accounted for 33 percent of all U.S. visits between January and November 2010, an increase of 12 percent versus 2009.”
TC: “Comscore also shows Facebook.com passing Google.com in visits in November but all Google sites as still having more.”
VB: “Beyond being good news from Facebook, the data seems like another sign that people are using search as their default way to navigate the Web, even when it might seem easier to just type in a URL. I would imagine that many of the people who do a search for ‘facebook.com’ probably know what Facebook’s URL is, but they typed it into a search engine (or into the search box at the top of their browser) instead.”
NYT: “Facebook, the popular social networking site, has raised $500 million from Goldman Sachs and a Russian investor in a deal that values the company at $50 billion, according to people involved in the transaction. … Goldman Sachs has reached out to its wealthy private clients, offering them a chance to invest in Facebook, the hot social networking giant that is considering a possible public offering in 2012, according to people familiar with the matter.”
RWW: “What’s most important isn’t the amount of literal control over the company that the banks bought, rather it’s the valuation this gives the company and the relationship the investment fosters between Goldman and Facebook. … Goldman’s investment in Facebook is going to be great for all the industries the company’s young leaders are likely to spend their money in, including tech startups. … Thank goodness for Google and Twitter. Without them, Facebook’s control over peoples’ identities online would be virtually unchallenged. The challenge those two companies pose isn’t very strong, either. Facebook is pushing fast to make itself the default login and identity system on sites all around the web. … More Facebook may mean better feature development for users in the short term, and it may mean more ubiquity for Facebook in the medium term, but in the long term it could mean trouble for the web in general.”
GigaOM: “It’s been over a decade since Time Warner and America Online merged in a $180-billion deal, marking the peak of the Internet bubble and the beginning of a long drought for technology stocks – a drought that has arguably been broken only by Apple and Google. Now Facebook seems to be taking the lead in the next wave of tech-stock enthusiasm… While the action for Facebook and others is focused in private and secondary markets right now, however, Goldman’s involvement virtually guarantees that this will soon spill out into the public markets – if not this year, then in 2012, when Facebook is expected to do an IPO.“
Gerrit Eicker
Net Neutrality and the FCC Framework
Borthwick on net neutrality, FCC: Access to broadband [is] the single most important driver of innovation; http://eicker.at/NN
Gerrit Eicker
Social Networking
Suster: What the past can tell us about the future of social networking; http://eicker.at/SocialNetworking
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Gerrit Eicker
Suster: “November 2010 and Facebook has 500 million users. They have more page views than even Google. More than 10% of all time on the web is now Facebook. They have become a juggernaut in online advertising, pictures, video and online games. And now they want to revolutionize email. It is no doubt that the next decade belongs to Facebook. But the coincidence is that 10 years out will be 2020 and it’s when we look back from that date I’m certain that people will find a Facebook monopoly a bit laughable. … Is the game over? Have Facebook & Twitter won or is their another act? No prizes for guessing … there’s ALWAYS a second act in technology.”
1. The Social Graph Will Become Portable
2. We Will Form Around ‘True’ Social Networks
3. Privacy Issues Will Continue to Cause Problems
4. Social Networking Will Become Pervasive
5. Third-Party Tools Will Embed Social Features in Websites
6. Social Networking (like the web) Will Split Into Layers
7. Social Chaos Will Create New Business Opportunities
8. Data Will Reign Supreme
9. Facebook Will Not be the Only Dominant Player
Gerrit Eicker
Verleger
Ken Doctor: Die neue Rolle von Verlegern oder Sendern ist es, Talente zusammen zu bringen; http://eicker.at/Verleger
Gerrit Eicker
Content Farms
Will content farms, like Demand Media, Answers.com, dilute the quality of information on the Web? http://eicker.at/ContentFarms
ZDNet: “Microsoft: ‘We do not copy Google’s results’”
Google: “Microsoft’s Bing uses Google search results – and denies it”