Cluetrain: Markets are Conversations
Reminder: “Markets are conversations.” – the cluetrain manifesto; Cluetrain.com
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What’s News
- Video für lokale Fachhändler
- Offline ist tot: Die Welt ist ganz real digital.
- Facebook Paper
- Schöne Weihnachten!
- Coin: One Card to Rule Them All!
- New “Newsroom” Players
- From Reporters to Megaphones
- From Social to News
- Everyone’s News
- Deserted News Outlets
- News Industry: Undermanned and Unprepared
- Local TV: Sports, Weather and Traffic
- Newsrooms: Below 40,000 Full-time Employees
- Newspaper Newsroom Cutbacks
- Erosion of News Reporting
Wir sprechen Online.
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Markets Consist of Human Beings « Wir sprechen Online. 07:01 on 5. August 2008 Permalink |
[…] Quotes Reminder: “Markets consist of human beings, not demographic sectors“; Cluetrain […]
Conversations Sound Human « Wir sprechen Online. 07:20 on 6. August 2008 Permalink |
[…] “Conversations among human beings sound human. They are conducted in a human voice.” – Cluetrain […]
Hyperlinks Subvert Hierarchy « Wir sprechen Online. 06:23 on 7. August 2008 Permalink |
[…] Link, Nethnology, Organisation, Quotes Reminder: “Hyperlinks subvert hierarchy.” – Cluetrain […]
The Net Enables Conversations « Wir sprechen Online. 06:57 on 8. August 2008 Permalink |
[…] Net enables conversations among humans that were not possible in the era of mass media.” – Cluetrain […]
Powerful Speaking « Wir sprechen Online. 07:40 on 13. August 2008 Permalink |
[…] Quotes Reminder: “[Online] people are speaking to each other in a powerful new way“; Cluetrain […]
Powerful Social Organization « Wir sprechen Online. 07:22 on 14. August 2008 Permalink |
[…] conversations are enabling powerful new social organization and knowledge exchange“; Cluetrain […]
Smarter Markets « Wir sprechen Online. 10:33 on 15. August 2008 Permalink |
[…] Quotes Reminder: “Markets are getting smarter, more informed, more organized“; Cluetrain […]
People Fundamentally Change « Wir sprechen Online. 07:27 on 16. August 2008 Permalink |
[…] Society Reminder: “Participation in a networked market changes people fundamentally“; Cluetrain […]
Market Knowledge: There are No Secrets « Wir sprechen Online. 07:33 on 18. August 2008 Permalink |
[…] Reminder: “The networked market knows more than companies do about their own products“; Cluetrain […]
Companies: Join in Conversation! « Wir sprechen Online. 08:39 on 19. August 2008 Permalink |
[…] that don’t deeply join in conversation are missing their best opportunity“; Cluetrain […]
Direct Market Communication « Wir sprechen Online. 08:23 on 20. August 2008 Permalink |
[…] Quotes Reminder: “Companies can now communicate with their markets directly“; Cluetrain […]
Taking a Position « Wir sprechen Online. 06:45 on 21. August 2008 Permalink |
[…] “Companies attempting to ‘position’ themselves need to take a position“; Cluetrain […]
Talking to People « Wir sprechen Online. 07:28 on 22. August 2008 Permalink |
[…] Reminder: “Companies need to come down from their Ivory Towers and talk to the people“; Cluetrain […]
Public Relations « Wir sprechen Online. 10:40 on 23. August 2008 Permalink |
[…] Relations does not relate to the public. Companies are deeply afraid of their markets.” – Cluetrain […]
Brand Loyalty « Wir sprechen Online. 06:50 on 25. August 2008 Permalink |
[…] loyalty is the corporate version of going steady, but the breakup is inevitable“; Cluetrain […]
How Companies Speak With a Human Voice « Wir sprechen Online. 08:00 on 26. August 2008 Permalink |
[…] “To speak with a human voice, companies must share the concerns of their communities“; Cluetrain […]
Communities « Wir sprechen Online. 07:54 on 27. August 2008 Permalink |
[…] Reminder: “Companies must belong to a community. Without they will have no market.” – Cluetrain […]
Communities are Based on Discourse « Wir sprechen Online. 08:50 on 28. August 2008 Permalink |
[…] “Human communities are based on discourse – on human speech about human concerns“; Cluetrain […]
The Community of Discourse is the Market « Wir sprechen Online. 06:56 on 29. August 2008 Permalink |
[…] Markets, Organisation, Quotes Reminder: “The community of discourse is the market“; Cluetrain […]
Inside the Company « Wir sprechen Online. 07:53 on 30. August 2008 Permalink |
[…] with networked markets, people are also talking to each other directly inside the company“; Cluetrain […]
Corporate Intranets « Wir sprechen Online. 09:43 on 1. September 2008 Permalink |
[…] Quotes, Web Reminder: “Conversations are taking place today on corporate intranets“; Cluetrain […]
Organising Workers « Wir sprechen Online. 08:44 on 2. September 2008 Permalink |
[…] intranet organizes workers. Its effect is more radical than the agenda of any union.” – Cluetrain […]
Intranet Control « Wir sprechen Online. 07:17 on 3. September 2008 Permalink |
[…] need to resist the urge to ‘improve’ or control intra-networked conversations“; Cluetrain […]
Respect Hands-on Knowledge « Wir sprechen Online. 06:22 on 4. September 2008 Permalink |
[…] Reminder: “Respect for hands-on knowledge wins over respect for abstract authority“; Cluetrain […]
Command-and-control Kills Conversation « Wir sprechen Online. 09:17 on 5. September 2008 Permalink |
[…] Quotes Reminder: “Command-and-control management styles … kill conversations“; Cluetrain […]
Smart Companies « Wir sprechen Online. 11:48 on 6. September 2008 Permalink |
[…] “Smart companies will get out of the way and help the inevitable to happen sooner“; Cluetrain […]
Markets Want to Talk to Companies « Wir sprechen Online. 07:41 on 8. September 2008 Permalink |
[…] Dialog, Markets, Quotes Reminder: “Markets want to talk to companies“; Cluetrain […]
Talking to Behind the Corporate Firewall « Wir sprechen Online. 07:56 on 9. September 2008 Permalink |
[…] want to participate in the conversations going on behind the corporate firewall“; Cluetrain […]
Pay Attention! « Wir sprechen Online. 14:47 on 10. September 2008 Permalink |
[…] Marketing, PR, Quotes Reminder: “You want us to pay? We want you to pay attention!” – Cluetrain […]
Money Shouldn’t be the Only Thing « Wir sprechen Online. 08:24 on 11. September 2008 Permalink |
[…] can still make money. That is, as long as it’s not the only thing on your mind.” – Cluetrain […]
Money « Wir sprechen Online. 08:01 on 12. September 2008 Permalink |
[…] Reminder: “Money is kind of one-dimensional and boring? What else can we talk about?” – Cluetrain […]
Take Us Seriously « Wir sprechen Online. 09:00 on 13. September 2008 Permalink |
[…] want you to take 50 million of us as seriously as you take one reporter from the WSJ“; Cluetrain […]
Real Power « Wir sprechen Online. 08:13 on 14. September 2008 Permalink |
[…] Marketing, Markets, PR, Quotes Reminder: “We have real power and we know it“; Cluetrain […]
We are Not Waiting « Wir sprechen Online. 07:09 on 15. September 2008 Permalink |
[…] are waking up and linking to each other. We are watching. But we are not waiting.” – Cluetrain […]
Brands Online « Wir sprechen Online. 07:45 on 25. June 2009 Permalink |
[…] Cluetrain (38), Marketing (335), Net (825), Nethnology (211), Social Media (311), Web (1,165) Customers will talk about your company, its products and services, whether you want them to or not; […]
The Cluetrain Manifesto: 10th Anniversary Edition « Wir sprechen Online. 07:57 on 25. June 2009 Permalink |
[…] you know? The Cluetrain Manifesto celebrated its 10th anniversary. But well, still a lot to learn; http://tr.im/pGni […]
Cluetrain: The New Normal « Wir sprechen Online. 09:11 on 6. July 2009 Permalink |
[…] Quotes (272), Society (65), The New Normal, Web (1,209) Our culture has absorbed so many changes described in the Cluetrain Manifesto that it is time to name some achievements. […]
10th of Millions of Active Blogs « Wir sprechen Online. 09:20 on 6. July 2009 Permalink |
[…] Cluetrain (41), Net (866), Nethnology (225), Quotes (273), The New Normal (2), Web (1,210) Cluetrain, the new normal: There are 10th of millions of active blogs today; http://tr.im/r2fH […]
Social Networking Platforms « Wir sprechen Online. 06:05 on 7. July 2009 Permalink |
[…] (868), Nethnology (226), Quotes (274), Social Networking (99), The New Normal (3), Web (1,212) Cluetrain, the new normal: Facebook, MySpace, Twitter have created platforms for our relationships; […]
eCommerce Usability « Wir sprechen Online. 13:46 on 9. July 2009 Permalink |
[…] (45), Customers (28), eCommerce (32), Net (878), The New Normal (5), Usability (29), Web (1,223) Cluetrain, the new normal: Customers will leave a site not offering them exactly what they want; […]
Social Bookmarks « Wir sprechen Online. 08:56 on 10. July 2009 Permalink |
[…] (46), IT (590), Net (882), Social Bookmarks, Social Media (337), The New Normal (6), Web (1,228) Cluetrain, the new normal: Social bookmarks are the system of categorization and classification of content, […]
Corporate Websites « Wir sprechen Online. 07:27 on 12. July 2009 Permalink |
[…] eCommerce (35), Marketing (351), Net (886), Nethnology (231), The New Normal (7), Web (1,233) Cluetrain, the new normal: A corporate website has become one of the last places customers go when they have […]
The Ethos of Sharing « Wir sprechen Online. 07:06 on 13. July 2009 Permalink |
[…] (49), File Sharing (2), IT (593), Net (888), Nethnology (233), The New Normal (8), Web (1,235) Cluetrain, the new normal: The recording industry has been subverted by an ethos of sharing. […]
Newspapers: Close to Collapse « Wir sprechen Online. 08:35 on 15. July 2009 Permalink |
[…] (19), Media (228), Net (895), Newspapers (53), Publishing (200), The New Normal (9), Web (1,242) Cluetrain, the new normal: Newspapers are close to collapse as their functionality has been taken over more […]
Transparency « Wir sprechen Online. 08:27 on 16. July 2009 Permalink |
[…] (51), Customers (29), Organisation (59), The New Normal (10), Transparency (3), Web (1,245) Cluetrain, the new normal: Some companies are far more transparent with their customers and employees than […]
The Home Office: Commonplace « Wir sprechen Online. 09:39 on 17. July 2009 Permalink |
[…] Cluetrain (52), Home Office (3), Net (901), Organisation (61), The New Normal (11), Web (1,251) Cluetrain, the new normal: Working from home has become commonplace for many people. […]
Leaders « Wir sprechen Online. 09:03 on 18. July 2009 Permalink |
[…] Business (396), Business Man, Cluetrain (53), Leaders, Organisation (63), The New Normal (12) Cluetrain, the new normal: Leaders who lead as if they are the incarnation of Business Man look increasingly […]
More Information! « Wir sprechen Online. 07:28 on 19. July 2009 Permalink |
[…] (54), Communications (154), Customers (30), Net (904), The New Normal (13), Web (1,254) Cluetrain, the new normal: Customers and citizens always expect more information, no matter how much they […]
Response Times « Wir sprechen Online. 07:07 on 20. July 2009 Permalink |
[…] Cluetrain (55), Customers (31), Net (908), Nethnology (240), The New Normal (14), Web (1,259) Cluetrain, the new normal: The mean time to frustration with unresponsive companies has droped from weeks to […]
Giving Information Away « Wir sprechen Online. 06:36 on 22. July 2009 Permalink |
[…] (15), Cluetrain (56), Communications (156), Customers (32), The New Normal (15), Web (1,263) Cluetrain, the new normal: Companies have realized that they to better if the give information away. […]
Give Information Away! « Wir sprechen Online. 06:37 on 22. July 2009 Permalink |
[…] (15), Cluetrain (56), Communications (156), Customers (32), The New Normal (15), Web (1,263) Cluetrain, the new normal: Companies have realized that they to better if the give information away. […]
Instant Messaging « eicker. Wir sprechen Online. 07:58 on 23. July 2009 Permalink |
[…] (157), IM (19), IT (606), Net (916), Organisation (67), The New Normal (16), Web (1,269) Cluetrain, the new normal: Instant messaging has become a standard part of internal and external […]
Corporate Blogs « Wir sprechen Online. 06:05 on 24. July 2009 Permalink |
[…] (100), Blogs (126), Business (402), Cluetrain (58), Net (918), The New Normal (17), Web (1,272) Cluetrain, the new normal: Companies routinely run blogs where employees talk like actual people; […]
Future Directions « Wir sprechen Online. 06:27 on 27. July 2009 Permalink |
[…] (59), Communications (159), Organisation (68), PR (98), Social Media (348), The New Normal (18) Cluetrain, the new normal: Via social media, companies are far more likely to disclose possible future […]
Crowd Sourcing « Wir sprechen Online. 07:30 on 29. July 2009 Permalink |
[…] Cluetrain (61), Crowdsourcing (4), Net (932), Nethnology (243), The New Normal (20), Web (1,286) Cluetrain, the new normal: The small actions of many individuals can be aggregated in crowdsourcing […]
Becoming President of the U.S.A « Wir sprechen Online. 07:47 on 30. July 2009 Permalink |
[…] (366), Net (936), Nethnology (245), Obama (29), PR (100), Social Media (352), Web (1,291) Cluetrain, the new normal: Obama became president because he combined bottom-up organization with top-down […]
Online Reputation Management « Wir sprechen Online. 09:36 on 30. July 2009 Permalink |
[…] (246), Organisation (74), Reputation (6), Web (1,293) The NYT on online reputation: Your customers are talking about you – and the whole world is listening; http://tr.im/uHTU […]
Verbs « Wir sprechen Online. 07:33 on 1. August 2009 Permalink |
[…] (4), Google (215), Net (949), Nethnology (248), Society (71), The New Normal (22), Web (1,304) Cluetrain, the new normal: Google, Flickr and so many others have become verbs. […]
Building « Wir sprechen Online. 07:55 on 2. August 2009 Permalink |
[…] (5), Net (951), Nethnology (249), The New Normal (23), Web (1,306), Wikipedia (22), Wikis (51) Cluetrain, the new normal: We built the greatest encyclopedia world wide in our spare time. […]
Product Information « Wir sprechen Online. 19:25 on 27. August 2009 Permalink |
[…] Cluetrain (65), Net (1,045), Product Information, Products (2), The New Normal (24), Web (1,412) Cluetrain, the new normal: While some products of course remain scarce, information about products is […]
Traackr « Wir sprechen Online. 09:00 on 25. September 2009 Permalink |
[…] Net (1,130), Social Media (395), Social Networking (125), Traackr, Tracking (6), Web (1,504) Conversations are no longer controlled by marketers: Traackr measures influence on the social web; […]
Twitter Changes Comcast « Wir sprechen Online. 10:57 on 21. October 2009 Permalink |
[…] Media (416), Twitter (290), Web (1,604) Roberts, CEO of Comcast: [Twitter] has changed the culture of our company; http://j.mp/4sE7js […]
Convergence Anyone? « Wir sprechen Online. 07:10 on 5. January 2010 Permalink |
[…] Pfanner: Over the next decade, convergence may have to be driven more by what consumers want; http://j.mp/4Qodbi […]
Influence vs. Popularity « Wir sprechen Online. 07:10 on 4. October 2010 Permalink |
[…] Vocus: Popularity is that people like you. Influence is when people listen to you; http://j.mp/cxE9gH (via @pfandtasse) […]
Humane Brands « Wir sprechen Online. 20:01 on 25. November 2010 Permalink |
[…] Joel: Brands may never be human, but they can become more humane; http://eicker.at/HumaneBrands […]