Google Shuts Down Lively
Google shuts down Lively: “We want to ensure that we focus more on our core business”; http://is.gd/8dZn
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Gerrit Eicker 11:40 on 20. November 2008 Permalink |
TC: “Even Google is getting into the downsizing spirit. … We should have known something was up when we noticed that it didn’t work with Google’s own browser, Chrome. … What else is being cut at Google?”
RWW: “But those examples only make sense because of one thing: users. It’s much more difficult to make that leap with Lively – which didn’t boast anywhere near the traffic of Gmail – and as such, it just simply didn’t fit in to Google’s larger plan. And when traffic started to tank, it wasn’t worth additional investment, because Google likely wasn’t seeing any relevant application for the data as part of its core structure. … Yes, I’m sure other factors came into play, and I’m sure it wasn’t easy to pull the plug on a splashy product that launched mere months earlier. But it’s an important reminder that Google has a larger goal in mind and you’re a big part of it. If you’re not playing, nobody’s paying.“
Gerrit Eicker 09:58 on 21. November 2008 Permalink |
TN: “Google’s core business is contextual advertising based on datamining. To maximize eyeballs, Google wants to control and monetize big data fields that it does not own (like the Web, all books, your home video collection, your mail, the Earth). It’s pretty darn good at that. – Lively, otoh, lets Google make and completely own something little that it can’t monetize. See a mismatch? You can’t monetize and datamine the eyeballs if you can’t attract the eyeballs–and you need to build (or let people build) to attract the eyeballs.”
ST: “So, if any virtual world developer is shocked that Lively is gone, I tell you: You don’t know your industry well enough at all!”
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