Wir sprechen Online.

Gerrit Eicker 18:13 on 31. March 2009 Permalink
Tags: .EN ( 3,425 ), Business ( 1,192 ), Citysearch ( 7 ), Myspace ( 64 ), Social Media ( 1,080 ), Web ( 3,322 ), Yelp ( 29 )   

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  Gerrit Eicker 18:17 on 31. March 2009 Permalink | Reply

  TC: “Don’t be fooled – the reason for all this local content is to create premium ad space. Businesses will be able to use MySpace’s self service MyAds product to promote these pages. And more importantly, they can place an ad when someone is looking at the competitors or other local businesses. Expect national brands to advertise as well – Coors and Outback Steakhouse are initial sponsors of the site.”

  Mashable: “MySpace’s seems easier to monetize on the surface (and the program already has a number of sponsors, including Outback), since all of the action happens on its site. But Facebook is all about data, and by knowing which sites you use outside of its walls, they can serve up more relevant advertising in the long-term. Both approaches represent a challenge to sites like Yelp that are essentially standalone.”