Interactive Marketing: 17% CAGR
Forrester: Interactive marketing spend will reach nearly $55 billion in 2014, 17% CAGR; http://tr.im/kBEk
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Gerrit Eicker 07:10 on 6. May 2009 Permalink |
Forrester: “Direct mail and print are suffering the most loss to interactive tools. According to our survey, 40% expect to cut direct mail budgets, while 35% will decrease newspaper spend and 28% will slash magazine money in order to spend more in interactive media.”