Forrester: “Direct mail and print are suffering the most loss to interactive tools. According to our survey, 40% expect to cut direct mail budgets, while 35% will decrease newspaper spend and 28% will slash magazine money in order to spend more in interactive media.”
Gerrit Eicker 07:10 on 6. May 2009 Permalink |
Forrester: “Direct mail and print are suffering the most loss to interactive tools. According to our survey, 40% expect to cut direct mail budgets, while 35% will decrease newspaper spend and 28% will slash magazine money in order to spend more in interactive media.”