Measuring Online Advertising
Frolich: “You are not advertising for clicks [but] to sell me stuff or change perception“; http://tr.im/lF1O
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- Video für lokale Fachhändler
- Offline ist tot: Die Welt ist ganz real digital.
- Facebook Paper
- Schöne Weihnachten!
- Coin: One Card to Rule Them All!
- New “Newsroom” Players
- From Reporters to Megaphones
- From Social to News
- Everyone’s News
- Deserted News Outlets
- News Industry: Undermanned and Unprepared
- Local TV: Sports, Weather and Traffic
- Newsrooms: Below 40,000 Full-time Employees
- Newspaper Newsroom Cutbacks
- Erosion of News Reporting
Wir sprechen Online.
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Online Advertising: Creative Renaissance « Wir sprechen Online. 07:43 on 17. June 2009 Permalink |
[…] (26), Marketing (328), Web (1,142) Rothenberg, IAB, calls for a creative renaissance against an unthinking direct-marketing culture; http://tr.im/oKN2 […]
Reach and Frequency (R/F) « Wir sprechen Online. 08:56 on 27. July 2009 Permalink |
[…] Frequency, Marketing (364), Metrics (4), Net (925), R/F, Reach (8), Web (1,279) McConnell: It is rather important to know what we say, to how many people and how often; http://tr.im/uazO […]