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Gerrit Eicker 19:22 on 28. May 2009 Permalink
Tags: .EN ( 3,425 ), Bing ( 42 ), Business ( 1,192 ), Google ( 648 ), IT ( 1,958 ), Markets ( 596 ), Microsoft ( 111 ), Net ( 2,755 ), Search ( 308 ), Web ( 3,322 )   

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  Gerrit Eicker 19:24 on 28. May 2009 Permalink | Reply

  Microsoft: “We took a new approach to go beyond search to build what we call a decision engine. With a powerful set of intuitive tools on top of a world class search service, Bing will help you make smarter, faster decisions. We included features that deliver the best results, presented in a more organized way to simplify key tasks and help you make important decisions faster.”

  TC: “Bing also takes advantage of Microsoft’s acquisition of Powerset to provide better previews and snippets of text when you hover over a result. Also, whenever a search brings up a ‘reference’ tab in the guided exploration pane, clicking on that will bring up an enhanced Wikipedia article with semantic tags. – Onstage at the D7 conference, Steve Ballmer acknowledges: ‘There is no way to change the whole game in one step.’ But search ‘deserves a good feature war.’ And Bing will be rolling out new features as it goes forward. But is it enough to get people to switch? Bing is certainly not a game-changer, but it does cut out a lot of the back and forth that happens with so many searches today. If Bing can help people find what they are looking for faster, it will put pressure on Google to keep advancing the ball as well.”

  SEL: “I cannot predict how you or others will react or whether Microsoft’s reportedly massive ad campaign for Bing will drive adoption. Advertising can generate awareness or curiosity but that’s about it. The bottom line is whether people find the results and their presentation to be compelling enough to actually use Bing. – So to provide a more concrete sense of Bing in advance of the launch, I conducted a range of basic searches that one might do in a given week and captured screens from both Google and Bing to offer a visual side-by-side comparison.”

  SEL: “Similar to Greg Sterling in his head-to-head piece, I’ve been fighting my Google Habit for the past week and deliberately running searches on Bing to compare to Google. The relevancy has been solid. Sometimes Bing gets beat, but sometimes Google does, too.”

  AdAge: “But whether the changes look different enough to make consumers switch isn’t clear. Perhaps that’s why Microsoft is helping the service, which will be full deployed on June 3, with an $80 million to $100 million campaign from JWT. – Branding shop Interbrand helped conceive the name Bing, which was chosen because it was memorable, easy to spell around the world and could be used as a verb, as Microsoft hopes to convert people from ‘Google it’ to ‘Bing it.’ – Finding words like that these days ‘is getting harder and harder,’ said Paola Norambuena, senior director-head of verbal identity at Interbrand. She added that linguistically Bing had a lot of applications. ‘It’s the sound of found.‘”

  RWW: “For the most part, Bing’s interface resembles that of today’s Live Search, with a large ‘cover image’ on the front page that surrounds the search box. The major difference in the user interface is the addition of guided searches in the left sidebar, though Microsoft says that the real changes are under the hood. The company argues that it can bring a new approach to Internet search by providing a richer, easier, and more organized search experience. This, for example, means that Bing will integrate data from consumer reviews when a search brings up a restaurant, for example.”

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