Online Advertising: Creative Renaissance
Rothenberg, IAB, calls for a creative renaissance against an unthinking direct-marketing culture; http://tr.im/oKN2
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Reach and Frequency (R/F) « Wir sprechen Online. 09:01 on 27. July 2009 Permalink |
[…] (364), Metrics (4), Net (925), Quotes (283), R/F, Reach (8), Web (1,279) McConnell: It is rather important to know what we say, to how many people and how often; http://tr.im/uazO […]
Online Advertising: Creativity, Reach, Frequency « Wir sprechen Online. 10:09 on 31. July 2009 Permalink |
[…] Display Advertising (10), Marketing (369), Net (947), Web (1,302) Traditional media focuses on creativity, reach, frequency when branding. Online: Back to the future; http://tr.im/uSxU […]
Banner Ads « Wir sprechen Online. 09:18 on 19. December 2010 Permalink |
[…] Why you need an effective creative, the right frequeny level and targeting for banner ads; http://eicker.at/BannerAds […]