Authenticity
While some preach about openness and transparency, authenticity really matters in communications; http://bit.ly/6uoZG
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Brand Success « Wir sprechen Online. 18:25 on 25. February 2011 Permalink |
[…] Monberg: The new conditions of brand success: 1. Deliver a kick-ass product. 2. Be honest. http://eicker.at/BrandSuccess […]