Facebook Pages vs. Facebook Groups
Randi Zuckerberg: Relying on groups, which have been available longer [than pages], is a mistake; http://bit.ly/Nw50L
Randi Zuckerberg: Relying on groups, which have been available longer [than pages], is a mistake; http://bit.ly/Nw50L
Gerrit Eicker 08:38 on 29. August 2009 Permalink |
WSJ: “Nonprofit organizations seeking to harness Facebook can get the most bang for their buck by using fan pages in addition to groups, streamlining their app usage and livening things up, one of its marketing execs said Friday. – Pages operate like profiles for organizations or businesses, can only be created by official representatives and can add applications, while groups are unofficial and can be created by any user. Relying on groups, which have been available longer, is one of the biggest mistakes nonprofits make, said Randi Zuckerberg, who works on marketing and nonprofit initiatives and is co-founder Mark Zuckerberg’s sister. ‘You lose a lot of the incredible viral power.'”
Mashable: “Groups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.”
SEJ: “Pages are generally better for a long-term relationships with your fans, readers or customers. – Groups are generally better for hosting a (quick) active discussion and attracting quick attention.”
Haydon: “Facebook Pages: Create a presence for a business, brand or non-profit on Facebook. – Facebook Groups: Organize a group of people around a common issue or interest. – Facebook Profiles: Create a home base on the web for individuals to express themselves and connect with others.”
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Facebook Groups « Wir sprechen Online. 09:13 on 7. October 2010 Permalink |
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