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Gerrit Eicker 16:06 on 26. October 2009 Permalink
Tags: .EN ( 3,425 ), Business ( 1,192 ), eCommerce ( 108 ), Games ( 66 ), IT ( 1,958 ), Marketing ( 879 ), Markets ( 596 ), Metaverse ( 250 ), Net ( 2,755 ), Nethnology ( 1,119 ), Sales ( 119 ), Social Media ( 1,080 ), Society ( 283 ), Virtual Goods ( 30 ), Web ( 3,322 )   

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  Gerrit Eicker 16:08 on 26. October 2009 Permalink | Reply

  VERN: “Millions of people are spending real money on virtual clothes in online hangouts, digital items in multiplayer games and presents for their friends in social networking sites. This digitalisation of consumption is an inherent consequence of the increasing involvement of communication technology in everyday social activities, says Helsinki Insititute for Information Technology HIIT Researcher Vili Lehdonvirta. … In public discourse, spending real money on virtual goods is frequently dismissed as an irrational fad or as a result of abusive marketing. But Lehdonvirta’s thesis suggests that the fundamental drivers of virtual consumption are found in individuals’ social and hedonic motivations. … According to Lehdonvirta, the present economic downturn may turn out to be a boost to virtual consumption, because consumers spend more time at home and favour small purchases over large ones. … According to Lehdonvirta’s thesis, people in East Asian countries such as Korea, China and Japan have been quicker to adopt virtual consumption styles.”

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  Social Games « Wir sprechen Online. 16:52 on 26. October 2009 Permalink | Reply

  […] (155), Virtual Goods (4), Web (1,618), Zynga (2) Zynga, Playfish, Playdom: generating as much as US$ 300 million annually on sales of virtual goods; http://j.mp/2jZyGy […]

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  EA Acquires Playfish « Wir sprechen Online. 18:07 on 9. November 2009 Permalink | Reply

  […] Playfish (2), Social Games (2), Startups (5), Virtual Goods (5), Web (1,664) EA acquires social games startup Playfish, #2 behind Zynga, for US$ 300M, plus a US$ 100M earnout; http://j.mp/4gt4By […]

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  Metaverse Fundraising « Wir sprechen Online. 09:52 on 12. November 2009 Permalink | Reply

  […] Web (1,677) Charities are tracking their users in social networks and virtual realms to raise real money; http://j.mp/3OWVZZ […]

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  Zynga « Wir sprechen Online. 08:38 on 16. December 2009 Permalink | Reply

  […] Zynga, maker of FarmVille, Mafia Wars, raised US$ 180M from Russian venture capitalist DST; http://j.mp/8V7J7T […]

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  Virtual Goods « Wir sprechen Online. 18:54 on 28. September 2010 Permalink | Reply

  […] Inside Virtual Goods: U.S. virtual goods market to hit $2.1 billion in 2011; http://j.mp/b0YtUe […]