Shaw: Forget the click. How the click-through metric is holding back digital media spend; http://j.mp/qfhK5
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[…] Jarvis: I do not think advertising is dead. I think it is dying for mass companies; http://j.mp/8SZuH2 […]
[…] Zimbalist: Outcome-based measures ignore the very real and powerful ability of [online] advertising; http://j.mp/cqNdzG […]
[…] Power of Display Advertising Yomtobian: Click through or not, the power of display advertising is exponential; http://j.mp/aL3UPf […]
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Advertising Survives « Wir sprechen Online. 09:17 on 2. January 2010 Permalink |
[…] Jarvis: I do not think advertising is dead. I think it is dying for mass companies; http://j.mp/8SZuH2 […]
WRP « Wir sprechen Online. 09:56 on 22. February 2010 Permalink |
[…] Zimbalist: Outcome-based measures ignore the very real and powerful ability of [online] advertising; http://j.mp/cqNdzG […]
The Power of Display Advertising « Wir sprechen Online. 15:46 on 10. September 2010 Permalink |
[…] Power of Display Advertising Yomtobian: Click through or not, the power of display advertising is exponential; http://j.mp/aL3UPf […]
Banner Ads « Wir sprechen Online. 09:18 on 19. December 2010 Permalink |
[…] Why you need an effective creative, the right frequeny level and targeting for banner ads; http://eicker.at/BannerAds […]