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Gerrit Eicker 17:28 on 27. October 2009 Permalink
Tags: .EN ( 3,425 ), Advertising ( 474 ), Business ( 1,192 ), CTR ( 3 ), Display Advertising ( 43 ), IT ( 1,958 ), Marketing ( 879 ), Measurement ( 37 ), Media ( 621 ), Media Spend, Metrics ( 23 ), Net ( 2,755 ), Nethnology ( 1,119 ), View-through ( 2 ), VTR ( 2 ), Web ( 3,322 )
Forget the Click
Shaw: Forget the click. How the click-through metric is holding back digital media spend; http://j.mp/qfhK5
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