Wir sprechen Online.

Gerrit Eicker 09:41 on 27. November 2009 Permalink
Tags: .EN ( 3,425 ), Action ( 4 ), Advertising ( 474 ), Attractiveness, Blogging ( 227 ), Blogs ( 279 ), Bundles, Commitments ( 4 ), Communications ( 594 ), Content ( 174 ), Danger, Food ( 2 ), Gratifications ( 3 ), Illusion of Scarcity, Limited Choices ( 3 ), Marketing ( 879 ), Net ( 2,755 ), Nethnology ( 1,119 ), PR ( 175 ), Publishing ( 640 ), Ratings ( 5 ), Reciprocity ( 4 ), Reviews ( 36 ), Scarcity ( 2 ), Sex ( 7 ), Similarity ( 2 ), Storytelling ( 17 ), Web ( 3,322 )   

• 

  Gerrit Eicker 09:46 on 27. November 2009 Permalink | Reply

  DD: “Influence can be defined as the power exerted over the minds and behavior of others. A power that can affect, persuade and cause changes to someone or something. In order to influence people, you first need to discover what is already influencing them. What makes them tick? What do they care about? We need some leverage to work with when we’re trying to change how people think and behave.”

  01. Show ratings and reviews by other users
  02. Provide instant gratification and a quick fix
  03. Put the most important action to be done first
  04. Use the illusion of scarcity
  05. Build reciprocity by giving away something for free
  06. Learn to use food, sex and danger
  07. Limit the choices available and promote bundles
  08. Speak to your visitor by using the word ‘You‘
  09. Get your visitors to make a commitment
  10. Use images that demonstrate similarity and attractiveness
  11. Be a master at telling stories

• 

  Vuelosmalaga 08:20 on 5. January 2010 Permalink | Reply

  Ich bin per Zufall auf dein Artikel gestoßen und habe daraufhin an der Quelle weitergelesen. Echt gute Zusammenfassung über dies, was eine Webseite leisten muss. Danke für den Tipp.

  • 

    Gerrit Eicker 08:59 on 5. January 2010 Permalink | Reply

    Sehr gern. ;) – Maki hat hier eine hervorragende Zusammenfassung veröffentlicht, die absolut lesenswert ist. Sie passt meiner Meinung nach auch nicht nur zum Web, sondern grundsätzlich zu verschiedensten Kommunikationsmaßnahmen.

• 

  Influence vs. Popularity « Wir sprechen Online. 07:11 on 4. October 2010 Permalink | Reply

  […] Vocus: Popularity is that people like you. Influence is when people listen to you; http://j.mp/cxE9gH (via @pfandtasse) […]

• 

  Peer Influence « Wir sprechen Online. 11:02 on 21. December 2011 Permalink | Reply

  […] Study: When it comes to taste, peer influence in social networks is virtually nonexistent; http://eicker.at/PeerInfluence […]