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Gerrit Eicker 18:17 on 7. December 2009 Permalink
Tags: .EN ( 3,425 ), Business ( 1,192 ), Google ( 648 ), Google Personalized Search ( 4 ), IT ( 1,958 ), Marketing ( 879 ), Net ( 2,755 ), Organisation ( 420 ), Personalisation ( 47 ), Privacy ( 239 ), Search ( 308 ), SEM ( 13 ), SEO ( 42 ), Web ( 3,322 )   

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  Gerrit Eicker 18:22 on 7. December 2009 Permalink | Reply

  Google (2005): “With the launch of Personalized Search, you can use that search history you’ve been building to get better results. You probably won’t notice much difference at first, but as your search history grows, your personalized results will gradually improve. – This whole concept of personalization has been a big part our lives since some of the team was in grad school at Stanford. We shared an office, which happened to be the same one Sergey had used before, and we were pretty familiar with the research he and Larry had done. Related to their work, we thought building a scalable system for personalizing search results presented an interesting challenge. We’ve still got a long way to go, but we’re excited to release this first step.”

  Google (2009): “Today we’re helping people get better search results by extending Personalized Search to signed-out users worldwide, and in more than forty languages. Now when you search using Google, we will be able to better provide you with the most relevant results possible. For example, since I always search for [recipes] and often click on results from epicurious.com, Google might rank epicurious.com higher on the results page the next time I look for recipes. Other times, when I’m looking for news about Cornell University’s sports teams, I search for [big red]. Because I frequently click on cornellbigred.com, Google might show me this result first, instead of the Big Red soda company or others. – Previously, we only offered Personalized Search for signed-in users, and only when they had Web History enabled on their Google Accounts. What we’re doing today is expanding Personalized Search so that we can provide it to signed-out users as well. This addition enables us to customize search results for you based upon 180 days of search activity linked to an anonymous cookie in your browser. It’s completely separate from your Google Account and Web History (which are only available to signed-in users). You’ll know when we customize results because a “View customizations” link will appear on the top right of the search results page. Clicking the link will let you see how we’ve customized your results and also let you turn off this type of customization.”

  SEL: “The days of ‘normal’ search results that everyone sees are now over. Personalized results are the ‘new normal,’ and the change is going to shift the search world and society in general in unpredictable ways. … Does this mean SEO is dead? No. I’ve warned since before 2003 that search results would be getting more personalized. Still, for many queries, there will continue to be “normal” results until Google harvests enough information to start personalizing them. SEO remains important to ensure that you’ve got that first shot at being considered. … Still, make no mistake. ‘Normal’ is dead. While people can opt-out of personalized results, I doubt few will do so. … Don’t get me wrong. I think personalized search is a good thing. I think using the data in this way makes plenty of sense, will help search results, and it’s not like Google or the other search engines weren’t already logging it this way. But the shift deserves more attention than it received through a Friday afternoon rollout. The passing of old ‘normal’ results deserves a better obituary than that. Attention must be paid. Searchers, site owners and others – take note.“

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  Google Search Reinvented « Wir sprechen Online. 09:47 on 9. December 2009 Permalink | Reply

  […] Google goes mobile: Goggles offers image keywording, localisation becomes key, search goes real-time; http://j.mp/6Mu61H […]

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  The New Google « Wir sprechen Online. 10:47 on 9. December 2009 Permalink | Reply

  […] http://j.mp/Google-reinvented itself for the mobile market and becomes very personal; http://j.mp/Google-personalized […]

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  Search Personalisation « Wir sprechen Online. 09:08 on 19. January 2010 Permalink | Reply

  […] The current effects of search personalisation on search result rankings are marginally; http://j.mp/7J0SBp […]

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  Google vs. Net Neutrality? « Wir sprechen Online. 14:35 on 11. August 2010 Permalink | Reply

  […] vs. Net Neutrality? Wired: Why Google became a carrier-humping, net neutrality surrender monkey; http://j.mp/9shFsJ (via Siegfried.Hirsch) […]

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  Search vs. Curation « Wir sprechen Online. 19:03 on 17. February 2011 Permalink | Reply

  […] Teicher: Are search rankings an outdated system? Is there a single best answer? http://eicker.at/SearchVsCuration […]