Blogging vs. Microblogging
Pew surveys [PDF]: Blogging loses appeal for teenagers against microblogging and social networking; http://j.mp/9h6oXD
Pew surveys [PDF]: Blogging loses appeal for teenagers against microblogging and social networking; http://j.mp/9h6oXD
Gerrit Eicker 17:27 on 6. February 2010 Permalink |
Pew: “Two Pew Internet Project surveys of teens and adults reveal a decline in blogging among teens and young adults and a modest rise among adults 30 and older. Even as blogging declines among those under 30, wireless connectivity continues to rise in this age group, as does social network use. Teens ages 12-17 do not use Twitter in large numbers, though high school-aged girls show the greatest enthusiasm for the application.”
Pew: “Blogging has declined in popularity among both teens and young adults since 2006. Blog commenting has also dropped among teens. … While blogging among adults as a whole has remained steady, the prevalence of blogging within specific age groups has changed dramatically in recent years. Specifically, a sharp decline in blogging by young adults has been tempered by a corresponding increase in blogging among older adults. … Both teen and adult use of social networking sites has risen significantly, yet there are shifts and some drops in the proportion of teens using several social networking site features. … Facebook is currently the most commonly-used online social network among adults. Among adult profile owners 73% have a profile on Facebook, 48% have a profile on MySpace and 14% have a LinkedIn profile. – The specific sites on which young adults maintain their profiles are different from those used by older adults: Young profile owners are much more likely to maintain a profile on MySpace (66% of young profile owners do so, compared with just 36% of those thirty and older) but less likely to have a profile on the professionally-oriented LinkedIn (7% vs. 19%). In contrast, adult profile owners under thirty and those thirty and older are equally likely to maintain a profile on Facebook (71% of young profile owners do so, compared with 75% of older profile owners). … Teens are not using Twitter in large numbers. While teens are bigger users of almost all other online applications, Twitter is an exception.”
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