State of Online News 2010
Pew: The state of online news heading into 2010 may best be described as a moving target; http://j.mp/Net-News
Pew: The state of online news heading into 2010 may best be described as a moving target; http://j.mp/Net-News
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Gerrit Eicker 15:04 on 15. March 2010 Permalink |
Pew: “Digital delivery is now well established as a part of most Americans daily news consumption. Six in ten Americans get some news online in a typical day – and most of these also get news from other media platforms as well. – Yet it remains unclear how best to count the audience online. … It remains as unclear in 2010 as ever how to monetize the growing audience. The year past was a time of experimentation for all kinds of entities, – but many have yet to materialize and others have little yet to show in terms of real dollars. The most established revenue source, online advertising, saw declines for the first time since 2002. … The year past proved important for social media establishing themselves as a part of the media ecosystem. The power here had less to do with reporting than serving as a place for people to quickly come together around an issue that they feel passionately about to share concerns, pass along information, offer financial contributions and in several cases bring about change. … Consumers meanwhile, are quickly moving on to even newer forms of communication. Blogging is declining in frequency while 26% of Americans now get news on their cell phones, and half of online news consumers with social networking sites use those pages for news. … One thing that is becoming clearer is the way people use digital technology to acquire news. The American news consumer is increasingly becoming a grazer, across both online and offline platforms. … Most of that grazing is still done through the big familiar sites. Among news sites that attract 500,000 monthly visitors or more, the top 10% attract half the traffic. … The new data suggest there is also a question for news organizations about how to brand for the future. A successful audience may be about much more than grabbing unique visitors day and after day. … The reality strongly suggests, though, that people do not want to pay and that the flow of information is just too open to try to control content in that manner – like trying to force butterflies back into their cocoons. … As legacy media work to adapt to the future, new media without ties to the old continues to develop and play an increasing role in the news ecology. … When in comes to investments in news online, it is becoming clearer that there are several different types of organizations and different services involved.”
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