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Gerrit Eicker 07:30 on 9. April 2010 Permalink
Tags: .EN ( 3,425 ), Advertising ( 474 ), App Advertising, Apple ( 124 ), Apps ( 169 ), Business ( 1,192 ), Developers ( 117 ), Flash ( 23 ), Google ( 648 ), HTML5 ( 29 ), iAd ( 4 ), iPad ( 78 ), iPhone ( 117 ), iPhone OS 4 ( 2 ), iPod Touch ( 19 ), IT ( 1,958 ), Marketing ( 879 ), Markets ( 596 ), Media ( 621 ), Mobile ( 348 ), Net ( 2,755 ), Web ( 3,322 )   

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  Gerrit Eicker 07:36 on 9. April 2010 Permalink | Reply

  Apple: “iAd, Apple’s new mobile advertising platform, combines the emotion of TV ads with the interactivity of web ads. Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser’s webpage. Users must then navigate back to their app, and it is often difficult or impossible to return to exactly where they left. iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose. iPhone OS 4 lets developers easily embed iAd opportunities within their apps, and the ads are dynamically and wirelessly delivered to the device. Apple will sell and serve the ads, and developers will receive an industry-standard 60 percent of iAd revenue.”

  NYT: “Mr. Jobs sharply contrasted the market for ads on mobile phones with the way its ally-turned-rival, Google, had profited on PCs: by running ads alongside search results. ‘Search is not where it’s at’ on phones, he said. ‘People are not searching on a mobile device like they are on the desktop.’ Instead, he says, smartphone owners are getting all of their information through apps, so search ads are not as effective.”

  TC: “Apple will sell and host the ads, giving 60% of ad revenue back to developers, and Jobs says that developers can add ads to their apps ‘in an afternoon’. Unlike most mobile ads, which kick users outside of the application they’re currently using, iAd keeps users in the same app. In a jab at Flash, while showing an ad, Jobs said ‘Oh, by the way, all of this is done in HTML 5.‘”

  ATD: “And that’s the real goal of the ad network launch: To keep those developers happy. At the ‘sneak preview’ Apple offered developers today, Jobs talked about the huge financial opportunity available via ‘in-app’ ads: ‘One billion impressions per day!'”

  pC: “iAd’s solution is to offer advertisers a full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose.”

  Tuaw: “After the event in the Q&A session, Steve said they attempted to buy AdMob and got sniped by Google, so they bought Quattro and are trying very hard to come up to speed on what web advertising is like, presumably so they can change it. As long as they aren’t trying to get me to refinance my mortgage or whiten my teeth, I’m looking forward to the future of advertising on the iPhone.”

  VB: “By building the technology into the operating system, Apple should be able to offer richer integration with the device and with apps, compared to other mobile ad services. Jobs showed off or at least mentioned the ability to play a game in an ad, have an ad detect your location, make purchases in an ad, shake your phone to play another ad, and then return to your application once it’s over. Apple will sell and host the ads and pay developers 60 percent of the revenues.”

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  iPhone OS 4: Privacy Perils « Wir sprechen Online. 09:20 on 9. April 2010 Permalink | Reply

  […] VB: Always-on iPhone apps in iPhone OS 4 raise new promises, perils for location privacy; http://j.mp/chYKAL […]