Wir sprechen Online.

Gerrit Eicker 12:28 on 22. April 2010 Permalink
Tags: .EN ( 3,425 ), App2user Credits, Apps ( 169 ), Business ( 1,192 ), Consumers ( 122 ), eCommerce ( 108 ), F8 ( 14 ), Facebook ( 641 ), Facebook App2user Credits, Facebook Apps ( 24 ), Facebook Commerce ( 9 ), Facebook Credits ( 10 ), Facebook Games ( 9 ), Games ( 66 ), IT ( 1,958 ), Marketing ( 879 ), Markets ( 596 ), Metaverse ( 250 ), Net ( 2,755 ), Nethnology ( 1,119 ), Sales ( 119 ), Security ( 85 ), Social Commerce ( 14 ), Social Games ( 40 ), Social Media ( 1,080 ), Social Media Commerce ( 11 ), Social Media Games ( 33 ), Social Networking ( 619 ), Social Networks ( 445 ), Virtual Currency ( 12 ), Virtual Money ( 14 ), Web ( 3,322 )   

• 

  Gerrit Eicker 12:33 on 22. April 2010 Permalink | Reply

  VB: “New details emerged today on Facebook Credits, a long-awaited virtual currency on the social network that will likely have a lot of impact on how much money is made by Facebook’s ecosystem partners. – The discussion at a session at the f8 developer conference focused on how Facebook Credits can be used as a virtual currency in games, which you play for free but pay for specific virtual items with the virtual currency, which you buy with real money. … Still, this complaint is not stopping the app publishers from trying it out, particularly as a secondary form of currency, in addition to a virtual currency that is unique to a game or app. Almost all of Facebook’s major game companies, as well as some small ones, are trying the credits out. … Facebook wants to launch formally in June and that there are more than 100 apps testing it already. Crowdstar co-founder Jeff Tseng talked about how the test has worked out so well with his company’s games that he has expanded the beta test of Facebook Credits to the company’s top four hit games. … Users can still use a variety of payment methods when buying Facebook Credits. They can use a credit card, PayPal, mobile payments such as Zong, and special advertising offers (via TrialPay, where users can earn credits by purchasing flowers or sign up for a subscription).”

  VB: “Zuckerberg: ‘You may not believe me when I say this. We are doing it for developers. But it’s not a revenue opportunity anytime soon. Ads are a very good business. We are doing this for developers. With credits, it becomes easier for people to buy things across apps. Rather than being locked into one app that has their credit card, they can buy in any app. This is a canonical economics example where it makes sense to have a standard and have just one, or a few, and that ends up being better for everyone.‘”

  RWW: “When Facebook released their revenue figures in February, the Credits program accounted less than 2% of revenue – only $10 million out of $700 million. The consolidation of virtual transactions on Facebook into one currency means that these figures are likely to change substantially. Liu said today that there were around 800 million unique social gaming experiences on Facebook each month. Clearly there is potential for phenomenal growth in virtual currency – for developers and for Facebook – lies with users who are willing to pay for virtual goods to help them in their social gaming.”

  TC: “Other future plans: Facebook will be seeding non-paying users with credits (to help get them in the habit of using them) and will also have a way to seed inactive users in the hopes of getting them to interact with apps again. There are also plans to offer bulk discounting on Credits, which will be paid for using some of the 30% fee that Facebook charges developers to use Credits. There will also be a feature for ‘auto top-up’, which can automatically refill a user’s account with 50 credits whenever they have fewer than five.”

• 

  F8: Facebook to Become the Social Net? « Wir sprechen Online. 13:38 on 22. April 2010 Permalink | Reply

  […] Facebook F8, where the default is social: Open Graph, Social Plugins, Docs, Credits, Insights; http://j.mp/f8OpenGraph […]

• 

  Facebook Credits II. « Wir sprechen Online. 12:36 on 21. July 2010 Permalink | Reply

  […] Credits II. RWW: Facebook is standing at the foot of a virtual cash mountain with Facebook Credits; http://j.mp.at/cXa4Th […]

• 

  Facebook Credits Expansion « Wir sprechen Online. 10:47 on 14. October 2010 Permalink | Reply

  […] Facebook is expanding Facebook Credits to more developers, adds new payment options; http://eicker.at/FacebookCredits […]

• 

  Facebook Credits for Websites « Wir sprechen Online. 10:57 on 25. October 2011 Permalink | Reply

  […] Facebook Credits expand further: outreach to every website, going beyond Facebook Apps; http://eicker.at/FacebookCreditsWeb […]