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Gerrit Eicker 10:38 on 19. August 2010 Permalink
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  Gerrit Eicker 10:52 on 19. August 2010 Permalink | Reply

  Facebook: “Starting today, you can immediately tell people about that favorite spot with Facebook Places. You can share where you are and the friends you’re with in real time from your mobile device. … To get started, you’ll need the most recent version of the Facebook application for iPhone. You also can access Places from touch.facebook.com if your mobile browser supports HTML 5 and geolocation. … With Places, you are in control of what you share and the people you share with. You choose whether or not to share your location when you check in at a place. When you check in, you can tag friends who are with you but only if their settings allow it. When you are tagged, you are always notified.”

  TC: “‘There was so much to do before we launched this,’ Zuckerberg said with a smile on his face. He said that what they’re focusing on at launch is a solid core. The three main things they’re focusing on is helping people share where they are, helping people see who is around them, and helping people seeing what’s going on. The basics. – When asked about checking-in to watching television shows or the like, Zuckerberg joked, ‘there’s a lot of stuff we’re not doing.'”

  RWW: “Facebook may be moving fast, but Zuckerberg and co. are being careful to ease their 500 million users in – making nice with location pioneers Gowalla and Foursquare; emphasizing user benefits, not marketing possibilities; and sharing gooey anecdotes about how Facebook Places creates a living history of the world. … The new Facebook Places is ‘opt-in,’ which in this case means Facebook assumes you want to be part of Places and share your location information with your friends, but not necessarily the whole Internet (we’re working on a ‘How to disable Facebook Places’ post now for those who aren’t ready for the location revolution). … Facebook has introduced this feature in a compelling way to mainstream users who are learning and loving the social web, and it seems destined to be a raging hit. A lot of attractive possibilities open up when users share location data.”

  O’Reilly: “Martin May, a founder of location check-in service Brightkite, summed it up with a tweet, ‘So far, FB Places is pretty much ‘been there, done that’…of course at FB size‘. The key feature of Facebook Places is the number of users that are suddenly impacted. Tens of millions of people across the US will now be able to share their location with their friends for the time ever (of course they could have always joined one of the existing services, but they didn’t). Facebook Places in many ways just validated the location check-in space while at the same time they owned it. As Dennis Crowley, the Foursquare founder, has said (and many others) check-in data is a commodity. The value will come in the reviews, ratings and other data that they are able to glean from their users’ behaviors.”

  Guardian: “Facebook knows that, and the only thing that matters about adding location data to Facebook profiles is how secure and uncomplicated the privacy settings are. One person’s ‘granularity’ is another person’s ‘complicated’, and Facebook had better hope users can turn privacy up to 11. – I’d argue that of all the features Facebook has launched, and every momentary backlash, this is by far the biggest opportunity for a serious balls up. That’s down to Facebook’s scale of half a billion people, the public’s discomfort with the commercial uses of their data (at least for those who care to think about it) and the uniquely risky implications of location services that go wrong. – If they get it right, on the other hand, it could finally deliver the promise of location-based-services to the mainstream. In technology at least, that’s big news.“

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  Facebook Places: Marketing Opportunities « Wir sprechen Online. 08:44 on 20. August 2010 Permalink | Reply

  […] Facebook Places offers a bunch of marketing opportunities: Claim your place, next to your page; http://j.mp/9YwmZX […]

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  Facebook Places Deutschland « Wir sprechen Online. 08:36 on 5. October 2010 Permalink | Reply

  […] Facebook Places startet in Deutschland: Werden Check-in-Dienste jetzt massentauglich? http://j.mp/dwDMPq […]

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  Facebook Places « Wir sprechen Online. 07:58 on 4. November 2010 Permalink | Reply

  […] Facebook cements location, Facebook Places as a key feature of future developement; http://eicker.at/FacebookLBS […]

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  Adoption of Online Marketing Services « Wir sprechen Online. 18:17 on 21. February 2011 Permalink | Reply

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  Check-in Value!? « Wir sprechen Online. 07:29 on 18. April 2011 Permalink | Reply

  […] Check-in services need to find a way to deliver deep value to people beyond the check-in; http://eicker.at/CheckinValue […]

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  Facebook Places: Where We Go « Wir sprechen Online. 08:45 on 24. August 2011 Permalink | Reply

  […] Facebook adds time to location sharing: Where we are, where we go, and where we’ve been; http://eicker.at/WhereWeGo […]