Rosenstiel: “In the last two years, people have begun to do more than replace old news platforms with new ones. Instead, the numbers suggest that people are beginning to exploit the capacity of the technology to interact with information differently. – The numbers also reveal some older publications, because of their strengths, are appealing to new audiences in ways they almost certainly never could have without the creative destruction and promise of the digital age. Regular readers of The New York Times are young – 34% are younger than 30, compared with 23% of the public – suggesting that a new generation of readers is discovering virtues of the newspaper that had been known as the Old Gray Lady. The growing popularity of search engines, directing people to sites like nytimes.com, apparently has had an effect. – It all points to something we might have forgotten. The medium may not quite be the message, as Marshall McLuhan argued two generations ago. But the medium does make a difference. Different platforms serve us differently, and there is now more evidence people are integrating all of them into their lives.”
Gerrit Eicker 07:27 on 15. September 2010 Permalink |
Rosenstiel: “In the last two years, people have begun to do more than replace old news platforms with new ones. Instead, the numbers suggest that people are beginning to exploit the capacity of the technology to interact with information differently. – The numbers also reveal some older publications, because of their strengths, are appealing to new audiences in ways they almost certainly never could have without the creative destruction and promise of the digital age. Regular readers of The New York Times are young – 34% are younger than 30, compared with 23% of the public – suggesting that a new generation of readers is discovering virtues of the newspaper that had been known as the Old Gray Lady. The growing popularity of search engines, directing people to sites like nytimes.com, apparently has had an effect. – It all points to something we might have forgotten. The medium may not quite be the message, as Marshall McLuhan argued two generations ago. But the medium does make a difference. Different platforms serve us differently, and there is now more evidence people are integrating all of them into their lives.”
Twitter Influence « Wir sprechen Online. 14:14 on 22. September 2010 Permalink |
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[…] AdAge: 10 trends that are shaping global media consumption; http://eicker.at/GobalMediaConsumption […]
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Nothing for 2 Minutes « Wir sprechen Online. 07:36 on 24. January 2011 Permalink |
[…] Will you fail? Doing nothing for 2 minutes is quite exhausting these days; http://eicker.at/Nothing (via @rivva) […]
News Relations « Wir sprechen Online. 15:03 on 25. January 2011 Permalink |
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[…] The struggle of magazines at newsstands continues, virtual newsstands offer a bright spot; http://eicker.at/VirtualNewsstands […]
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Patch « Wir sprechen Online. 06:44 on 10. May 2011 Permalink |
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[…] Online news consumption continues to grow, surpassed print newspapers in ad revenue and audience; http://eicker.at/NewsMedia2011 […]
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