Wir sprechen Online.

Gerrit Eicker 08:41 on 30. September 2010 Permalink
Tags: .EN ( 3,425 ), Advertising ( 474 ), African-Americans, Business ( 1,192 ), Commerce ( 17 ), Consumers ( 122 ), Customers ( 90 ), eCommerce ( 108 ), Education ( 61 ), Gender Difference, Higher Education ( 28 ), Higher Income ( 4 ), Hispanics, Income ( 6 ), Market Research ( 18 ), Marketing ( 879 ), Markets ( 596 ), Men ( 7 ), Mobile Commerce ( 8 ), Net ( 2,755 ), Nethnology ( 1,119 ), Online Shopping ( 26 ), Products ( 12 ), Research ( 143 ), Reviews ( 36 ), Services ( 21 ), Sharing ( 127 ), Shoppers ( 6 ), Shops ( 21 ), Social Commerce ( 14 ), Social Media ( 1,080 ), Social Network Commerce ( 8 ), Social Networking ( 619 ), Social Networks ( 445 ), Studies ( 104 ), Surveys ( 49 ), USA ( 125 ), Web ( 3,322 ), Whites, Women ( 20 )   

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  Gerrit Eicker 08:43 on 30. September 2010 Permalink | Reply

  Pew: “The commercial use of the internet by American adults has grown since the mid-2000s, with 58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing. That is an increase from 49% who said they conducted product or service research online in 2004. … Additionally, 24% of American adults say they have posted comments or reviews online about the product or services they buy, indicating a willingness to share their opinions about products and the buying experience with others. … There is no significant gender difference, with similar percentages of internet-using men (77%) and women (79%) conducting online product research. – Online African-Americans report doing product research at significantly lower rates (66%) than Whites (81%) or Hispanics (76%). – More of those in the higher income and education brackets do online product research than those in the lower brackets. Some 87% of online college graduates and 88% of those earning $75,000+ use the internet to do research on product or services. … ‘E-commerce is now a 360-degree experience for shoppers,’ noted Jansen. ‘It begins with research that in turn leads to purchases that then trigger commentary and reviews by shoppers. Every part of the online experience seems to have become second nature to internet veterans.‘”

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  Social Commerce II. « Wir sprechen Online. 13:16 on 1. November 2010 Permalink | Reply

  […] The 5th C of community: social commerce besides content, conversation, connection, continuity; http://eicker.at/SocialCommerce […]

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  Relationship Business « Wir sprechen Online. 08:21 on 6. February 2011 Permalink | Reply

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