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Gerrit Eicker 10:43 on 14. October 2010 Permalink
Tags: .EN ( 3,425 ), Bank Transfer ( 2 ), Boleto Bancario, Business ( 1,192 ), Credit Cards ( 5 ), Developers ( 117 ), Development ( 58 ), Facebook ( 641 ), Facebook Credits ( 10 ), Facebook Payment ( 5 ), Games ( 66 ), Gift Cards ( 3 ), Gifts ( 3 ), IT ( 1,958 ), Marketing ( 879 ), Markets ( 596 ), Metaverse ( 250 ), Micropayment ( 15 ), MOL Points, Net ( 2,755 ), Payment ( 16 ), PayPal ( 11 ), Paysafecard, Platforms ( 56 ), PlaySpan, Revenue ( 14 ), Social Media ( 1,080 ), Social Media Games ( 33 ), Social Media Marketing ( 81 ), Social Networking ( 619 ), Social Networks ( 445 ), Virtual Currency ( 12 ), Virtual Economy ( 15 ), Virtual Gifts ( 6 ), Virtual Goods ( 30 ), Virtual Money ( 14 ), Wallie Card, Web ( 3,322 )   

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  Gerrit Eicker 10:52 on 14. October 2010 Permalink | Reply

  Facebook: “Our goal with Facebook Credits is to give people that use Facebook an easy, convenient and trusted way to buy premium items in games and applications, while creating unique opportunities for developers to build successful, sustainable businesses. … We’ve seen a great demand for Facebook Credits since we started testing in May 2009 and expanded the beta in February this year. Facebook Credits are now used in more than 200 games and applications on Facebook from more than 75 developers. … We’ve been listening and working closely with developers to build out Facebook Credits. In addition to offering payments in 15 currencies, we’re introducing new ways to earn and pay for Credits, such as MOL points in Asia and gift cards through Target in the U.S.”

  VB: “Facebook has teamed up with social monetization firm PlaySpan to expand its reach to more users around the globe for its Facebook Credits virtual currency. … Now, beyond using credit cards, users will be able to choose from 20 new payment options via PlaySpan’s Ultimate Pay service, allowing for more international purchases. Since credit cards aren’t used in every country, PlaySpan offers more payment options that are used in certain regions. That expands the reach of Facebook games – and the ability to make money from them through credits purchases – to a wider audience. – The PlaySpan payment options will roll out in the coming months, supplementing current payment systems such as credit cards, mobile phone payment services, and PayPal. Through Ultimate Pay, some of the new options include prepaid cards such as PaySafeCard, Wallie-card in Europe, MyCard and Gash cards in Taiwan, and other regional payment services.”

  IF: “Deb Liu, a product marketing manager for Facebook Credits, said that a universal currency will encourage users to spend more on digital goods because they won’t have to switch between different currencies offered by separate games. – ‘Users don’t want to go in one game and question buying currency because they have to think about it for the next one,’ she said at the Virtual Goods Summit in San Francisco. ‘That’s a tax on our ecosystem, in terms of the mental energy needed to make a purchase.‘”

  AF: “The additional payment options make it easier for developers to expand their international reach and attract a broader set of people, since not everyone has access to credit or debit cards or PayPal. Developers using Facebook Credits won’t have to do anything to offer these new payment options – they’ll appear automatically based on the user’s location. – Facebook did not say whether the upgrade meant Credits are now out of Beta development, but it’s clear that this is an area of focus for the company. Facebook gets a 30% share of the revenue from Credits and with the explosive popularity of social games on the site, it’s an attractive and growing new source of revenue. Facebook has reportedly been exerting pressure on game developers to switch to Credits and recently the biggest player in the sector, Zynga, agreed to do so.”

  GigaOM: “The big selling point of the program is that users now have one consistent and unified place to buy virtual currency for almost all social games, which means many of them will have Credits on hand next time a game asks them to pay for something. Liu said developers across the board are seeing 5 to 10 times the number of conversion rates for players who have already bought and stored credits. She said more than half of today’s Facebook game experiences now include Facebook Credits as an option.”

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  Facebook Shopping « Wir sprechen Online. 16:12 on 4. December 2010 Permalink | Reply

  […] Retailers are integrating Facebook: users are opening up to the idea of shopping on Facebook; http://eicker.at/FacebookShopping […]

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  Facebook Credits for Websites « Wir sprechen Online. 10:57 on 25. October 2011 Permalink | Reply

  […] Facebook Credits expand further: outreach to every website, going beyond Facebook Apps; http://eicker.at/FacebookCreditsWeb […]