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Gerrit Eicker 20:47 on 15. October 2010 Permalink
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  Gerrit Eicker 20:50 on 15. October 2010 Permalink | Reply

  Schlesinger: “A publishing ethos is not defined by the number of stories we deliver. It is defined by our ability to keep our clients tuned in and returning. We will do that with a heightened knowledge of what they need, and with focused breaking news and insight that is fast, relevant, actionable and engaging. … I’m as excited about content that gets created in a chatroom by journalists and readers interacting together as I am about a good story being pushed out. Sometimes I’m even more excited because the intelligent interaction between people who all know something about a topic can create a much smarter product than any one writer struggling at the computer alone. – Is it journalism? – Sometimes it is pure journalism. Sometimes it’s commentary. Sometimes it’s just a sharing of ideas or the annotating of a graphic. … The rules of today’s journalistic world are these:

  – Knowing the story is not enough.
  – Telling the story is only the beginning.
  – The conversation about the story is as important as the story itself.
  – The more you try to be paternalistic and authoritative, the less people will believe you.
  – The more you cede control to your audience, the more people will respect you
  – The more you embrace new technology as a platform, the more your ideas will compete.
  – The more you abandon the faceless and characterless, the more you can set the agenda
  – The more you look beyond the story for connections, the more value you will have.
  – And if you have value and no one else does, you will get paid.

  Simple? No. But it is exciting and transforming.“

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  State of the News Media 2011 « Wir sprechen Online. 08:42 on 24. May 2011 Permalink | Reply

  […] Pew: 8th annual report on health and status of American journalism; State of News Media 2011: http://eicker.at/NewsMedia2011 […]