Faceted Identity
Being yourself online becomes a challenge when faceted identities and faceted lives collide; http://eicker.at/FacetedIdentity
Being yourself online becomes a challenge when faceted identities and faceted lives collide; http://eicker.at/FacetedIdentity
Facebook: Not Big in Japan « Wir sprechen Online. and
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Gerrit Eicker 11:54 on 12. November 2010 Permalink |
Farnham/Churchill [PDF]: “We found that for many people identity is faceted across areas of their lives, that some of these facets are incompatible, and that this incompatibility impacts levels of self-reported worry about sharing in social technologies, particularly in social networks. Family emerged as the most important facet of people’s lives, and younger, working men without children reported the highest levels of incompatibility across facets. Further research will be needed to explore the nature of these incompatibilities. People with higher levels of incompatibility were more likely to use email, and to a lesser extent Facebook, to support different areas of their lives, especially adult and media activities. – These results are consistent with the argument that identity and social context are tightly intertwined, and that tools that enable faceted identity and sharing across segmented areas of people’s lives will greatly improve user experiences of social media. Email, which enables more personal, private sharing had a much higher level on our measure of social intensity than did Facebook. Although users expressed appreciation for keeping in touch with their extended network in Facebook, they use email for their more private, bounded sharing. People with higher levels of faceted identity had higher levels of usage of social technologies overall, however they also expressed more worry about sharing, especially in social networks. Social networks in particular need better tools for intimate, private sharing – honoring the boundaries between different areas of people‟s faceted lives.”
Facebook: Not Big in Japan « Wir sprechen Online. 18:54 on 11. January 2011 Permalink |
[…] 60% of US onliners use Facebook, compared to 2% in Japan: real names are an antithesis to privacy; http://eicker.at/JapanPrivacy […]
Marketing vs. Privacy « Wir sprechen Online. 14:53 on 14. February 2011 Permalink |
[…] Parrish, marketing/privacy: We are trying to solve problems that we have not clearly defined; http://eicker.at/MarketingPrivacy […]