Google Plus Circles
Share what matters, with the people who matter most: Google Plus Circles focuses on privacy and relevancy; http://eicker.at/GooglePlusCircles
The Google Plus series: Circles, Sparks, Hangouts, Huddle – Reviews, Differences, Business
Wir sprechen Online. 
Gerrit Eicker 10:05 on 29. June 2011 Permalink |
Google: “Not all relationships are created equal. So in life we share one thing with college buddies, another with parents, and almost nothing with our boss. The problem is that today’s online services turn friendship into fast food – wrapping everyone in ‘friend’ paper—and sharing really suffers: 1. It’s sloppy. We only want to connect with certain people at certain times, but online we hear from everyone all the time. 2. It’s scary. Every online conversation (with over 100 ‘friends’) is a public performance, so we often share less because of stage fright. 3. It’s insensitive. We all define ‘friend’ and ‘family’ differently – in our own way, on our own terms—but we lose this nuance online. – In light of these shortcomings we asked ourselves, “What do people actually do?” And we didn’t have to search far for the answer. People in fact share selectively all the time – with their circles. – From close family to foodies, we found that people already use real-life circles to express themselves, and to share with precisely the right folks. So we did the only thing that made sense: we brought Circles to software. Just make a circle, add your people, and share what’s new – just like any other day.”
RWW: “The fundamental value proposition is around privacy: it’s the opposite of Facebook and Twitter’s universal broadcast paradigm. Google Plus is based on the Google Circles feature, which lets you share and view content to and from explicitly identified groups of your contacts, and no one else. It’s really easy to use and a great feature – but even if you’re communicating out in public, the rest of the service is very well designed, too. This is a smart, attractive, very strong social offering from Google. … Anything that can increase the percentage of social software users who are actively curating dynamic, topical sources is a net win for the web and for the people who use it.”
Gerrit Eicker 08:43 on 1. July 2011 Permalink |
RWW: “Circles are a lot like Facebook’s friend lists, a feature which Facebook has shown less support for and interest in over time. … To continually differentiate itself from Facebook, and keep Circles from becoming an organizational overhead nightmare, Google Plus needs to get smarter, quickly. Google should use its engineering brilliance to build algorithms that do relationship management for you. It should know when you change jobs (you update LinkedIn, for example) and suggest or enact a Circles change to reflect that.”
Gerrit Eicker 10:03 on 2. July 2011 Permalink |
Google Plus Circles makes the biggest difference between Google Plus and Facebook: Google Plus Circles bases on Twitter’s paradigm of non-reciprocal following, with the option to establish a closer relation like Facebook’s reciprocal friending. Additional, ‘circling’ is a must: while Facebook Friends Lists and Twitter Lists are optional, following/friending on Google Plus requires to move users to at least one circle.
Google Plus Sparks « Wir sprechen Online. 11:06 on 29. June 2011 Permalink |
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