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Gerrit Eicker 08:01 on 9. August 2011 Permalink
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  Gerrit Eicker 08:02 on 9. August 2011 Permalink | Reply

  NYT: “At The New York Times, our software engineers, journalists, product managers and designers are constantly striving to create new and innovative ways to present news and information and interact with our readers. Yet it’s often difficult to try out new inventions on the world’s largest newspaper Web site. That’s why we created beta620, a new home for experimental projects from Times developers — and a place for anyone to suggest and collaborate on new ideas and new products.”

  AdAge: “The New York Times has introduced its long-delayed Beta620, a public beta testing site where web surfers can experiment with new products that could eventually take root on NYTimes.com. … ‘It’s a place that gives a permanent home to the tradition of innovation,’ said Denise Warren, senior VP and chief advertising officer at the New York Times Media Group as well as general manager at NYTimes.com. ‘And it invites our community in to help us formulate an opinion about the innovation and the new products.‘ … The Times’ public beta site has come along just a few weeks after Google said it would wind down its own Google Labs page, which showcases a very wide range of ideas, in an effort to prioritize core products and put ‘more wood behind fewer arrows.’ … The Times believes its public beta site is perhaps different because the projects being tried there bear on its core digital product, The New York Times Online.”

  Nieman: “‘It’s all about spurring innovation – coming up with ideas that no one has thought of before, and having a place for them,’ says Marc Frons, the Times’ CTO for digital operations. And not just innovation, but ‘continuous innovation.’ The hope is that, in highlighting experiments as they evolve – and in providing a shared space for shaping their evolution – beta620 will be a place where developers, designers, readers, journalists, and pretty much anyone with an interest in the Times can engage in an ongoing conversation about its future. And about, specifically, the tools that will shape that future. … With beta620, the Times is taking the lessons of end-user innovation and applying them to the process of development, rather than simply the products of it. It’s trying to make experimentation something that’s open and interactive – rather than, Frons says, ‘something that’s cordoned off in the ivory tower.'”

  RWW: “The Times has recognized the importance of open data for several years now, and the launch of their API in 2008 was an important step for the struggling news industry, which must now rely on the rest of the Web to make the most of its wealth of data. The Times has put considerable effort into properly categorizing its content for the open Web, and now it has begun to open its software development to the public, too. Some Web citizens have even taken to redesigning NY Times Web products without being asked. – As of now, only NYT developers can display projects on beta620, but the site has set the tone for a public forum on the future of the Times’ technology, so that could certainly change.”

  GigaOM: “Can a newspaper think like a startup? New York University journalism professor Jay Rosen said on Twitter that the launch of beta620 is a turning point for the newspaper company because it means the media giant now has an ‘openly experimental newsroom.’ In an inaugural post on the new site, meanwhile, NYT staffer Joe Fiore said the company hopes it will become a place where Times developers ‘interact with readers to discuss projects, and incorporate community suggestions into their work.’ … But can a company whose financial status is still less than stellar really devote much time or resources to something like beta620? The New York Times may be a digital leader, but the reality is that the vast majority of its revenue comes from the printed product it has been manufacturing for a century and a half, because that contains the advertising that is its bread and butter – and even though many see the paywall as a success, its contribution to the bottom line remains relatively minuscule. Will the Skimmer or the NYT’s take on instant search make a difference? That seems unlikely.”

  pC: “Right now, the projects on Beta620 are submitted by employees only, though anyone can comment on them or provide suggestions for improvement. Eventually, the NYT will open the site up to allow outside individuals and developers to submit their own proposals. At the moment, the best outsiders can do is send along recommendations for what the NYT R&D technology staff should be working on.”